Entrepreneur and Innovation

In: Business and Management

Submitted By kolawole
Words 2817
Pages 12
Discuss how creating a desirable work environment sustained the power Bar organization?
Desirable work environment sustained the power bar organization because of the life experiences and challenges that Brian and Jennifer faced while working on another jobs. This makes them to provide great incentives to their employees and they want to create a work environment where employees would feel important. Because of the type of products the company developed the employees have to be dress casual and their focus is on sports. Brian and Jennifer want their employees to enjoyed the work place and developed an important loyalty and commitment to the company’s mission.
How did Power Bar’s strategy change to drive growth?
Power Bar strategy change to drive growth because power bar are facing increasing competition from other companies and their sales slowed down in the late 1990’s and the company decided to launched a new product (power bar harvest) in different flavors including a sport drinks to increase sales and grow the company.

Being a franchisor seems to be a mechanism for growth, but what are the growth prospects for entrepreneurs who are franchisees?
Entrepreneur needs to get a sense of the franchise market before they invest in a franchise. Being an entrepreneur, the individual or group should concentrate on the profit making businesses. Entrepreneur supposed to have link with the major groups by becoming franchises. Becoming franchisee is easy and success is not much easy. As a franchisee the entrepreneur need not bother about marketing strategies, market development, brand image as those will be governed by the franchisor but they may be…...

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