Estee Lauder Study Case

In: Business and Management

Submitted By Lhakim
Words 9721
Pages 39
Estee Lauder
CASE STUDY ANALYSIS
STRATEGIC MANAGEMENT (MGT 658)
Prepared by:

ACKNOWLEDGMENT

Alhamdulillah, first of all we would like to thank ALLAH S.W.T as finally we were able to finish our assignments that have been given by lecturer to us. This task had been done with all afford by group members even though a little bit problem were happened among us while doing this assignment. Luckily all the problems can be settled down and we were able to adapt properly and wisely.
Besides that, big thank we address to our supervisor or our lovely lecturer for MGT 657/MGT 658 Mrs. Shaherah Binti Abdul Malik because without his guide our project cannot be done properly like this. He always give us supports and guide to us how to do our assignment in purpose to produce a good outcome from research that been studied. We already analysis and discussing about the Estee Lauder Company.

Last but not least, we would like to dedicate a thousand of thank you to anyone that participates directly or indirectly in our assignment to complete this report. Without their commitment and support, this report would not complete successfully.

Content of Case Study Analysis:

1. Case Summary/Background

Estée Lauder Company was found by Estée Lauder herself alongside with her husband, Joseph Lauder in the year 1946 which manufactures and markets four cosmetic product lines namely skin care, make up, fragrances and as well as hair care products. These products are sold over 150 countries worldwide under brand names that include Estée Lauder Clinique, Origins, MAC, Bobbi Brown, Aveda and even Lab Series just to name a few. Not only that, it also has global licenses for fragrances and cosmetics under the brand name of Tommy Hilfiger, Donna Karan (DKNY), Michael Kors as well as Donald Trump.

In the early years of Estée Lauders’ entrepreneurship, she faces a rejection…...

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