Fast Food Marketing

In: Other Topics

Submitted By juanitarae
Words 3778
Pages 16
Slowly Killing Our Children

Calli Soesbe
Composition 2

Slowly Killing Our Children Children and teens see all different kinds of fast food marketing strategies everywhere. From television ads, internet ads, cell phones, magazines and so many other ways it’s astonishing. Fast food restaurants make sure that they use toys that are popular at the time to market to children so that they will want to get the happy meal with the toy like a doll or an action figure. If a new movie is coming out then the fast food restaurants make sure they get the toys for that movie. They have both girls and boys toys. Fast food restaurants also like to use flashy ads to draw kids to want their food. Over 10 billion dollars are spent on advertising to children. Fast food places need to cut back on the advertising would be very beneficial. They know that children are a big influence on what their parent buy for food. On average children view over 40,000 commercials a year, which are mostly for candy, cereal, toys, and fast foods. A lot of the time parent will not object to the idea of getting something fast and easy so that they do not have to cook themselves.
Interview with Shannon Brownlee

According to Shannon Brownlee, who is a senior fellow at the New America Foundation, at Washington, D.C. that it is hard to really say that fast food places are encouraging unhealthy eating habits, because you have to know how people respond to the advertising. She says that it is very clear though that the amount of fast food which people are eating has gone up in the last 20 years. She also states that the amount of exercise is not changing that much and we’re not getting fat because we are sitting in front of the TV, we are getting fat because we are eating more and not exercising to compensate. We are eating more fast food because we are eating more food outside the…...

Similar Documents

Fast Food

...Fast Food Fast-Food and Obesity            Fast-food chains have been facing lawsuits in the last couple years like the one two New York teenagers filed against McDonald’s accusing it of failing to provide necessary  information about health risk associated with its meals. As many Americans consume Fast-food and spend more money in Fast-food restaurants and less in grocery stores, nutrition and health advocates have become concerned about American’s health and nutrition.  Knowing the number of calories and the amount of fat and salt in the Fast-food and knowing the dangerous effects of the Fast-food, people should decide which item are better choice to plan a convenient healthful diet and take action.         As Americans lives become more hectic they have less time to select, prepare and eat food, so they switch to plan B without any thinking. Fast-food attracts most American’s because they are widely available and inexpensive .Eric Schlosser has noted “That 70 percent of the fast food stopovers are “Impetuous” done with little thought at the tern of the moment”. These stopovers are overflowing with a high number of calories. These great numbers of calories consumed break the of energy balance where the calories taken in eating Fast-food are greater than the calories used during physical activities. This causes a serious problem which is obesity. As Surgeon General David Satcher pointed out, “People eat more calories … than they work off”.  The numbers of obese people...

Words: 1448 - Pages: 6

Effect of Marketing Audit on Organisational Performance in Selected Nigerian Fast Food

...PROJECT PROPOSAL ON EFFECT OF MARKETING AUDIT ON ORGANISATIONAL PERFORMANCE IN SELECTED NIGERIAN FAST FOOD (A Case Study of MR BIGGS) BY OGUNRINDE FATIMO OLAIDE 090822049 1.1 Background to the Study In recent years, increasing pressure to reduce costs has forced many companies to radically reengineer the way they do business. This pressure is also leading marketing executives to reconsider the goals, structure, and effectiveness of their marketing arms. As a comprehensive review of a company’s market environment, the marketing audit identifies any inadequacies in overall marketing structures. It also identifies operational strengths and weaknesses and recommends the necessary changes to the company’s marketing strategies. If the marketing audits are done correctly, they will provide management with a useful and analytical tool for evaluating, measuring, motivating and revising management actions (Mylonakis, 2003). The growing complexity of the current market environment necessitates a more systematic scrutiny and evaluation process of the organisational preparedness to deal with the dynamic market. The existing information gathering and processing methods, generally, lack a comprehensive and integrated structure that incorporates the entire marketing function as well as providing strategic recommendations for action. The marketing audit, characterised as a systematic, comprehensive, objective, and independent approach, can assist......

Words: 2333 - Pages: 10

Fast Food

...Exploring Consumer Behavior in the Context of Fast Food Industry in Dhaka City Nadia Farhana* and Shohana Islam** People in the Indian subcontinent have long been known for the delicious foodstuffs they prepare, serve, and eat. Times gone by suggest that they have used up a lot of their time, energy, and wealth to arrange their meals. But with the turn of the century, and changes in the socio-economic shape of the country, the scenario has changed; and people in Bangladesh, particularly busy city dwellers, now a day don’t seem to be having that much time, and energy, if not wealth, available to devote them for such passion for eating. A number of eating out facilities particularly fast food chains came up to cater to this lucrative market. Assuming from the cultural background of people being keen on eating; in this research we have explored the overall consumers’ behavior towards fast food restaurants in Dhaka city. More particularly, our findings reveal that we have found out the relationship of customers’ attributes related perception, quality and value related perception and convenience related perception with income, age and overall customer service for fast food restaurants. Quality and value related perception is influenced by income. There is a relationship of attributes related perception and quality and value related perception with overall customer service. Moreover people are loyal to have their food in their favorite fast food restaurants in terms of price and......

Words: 6137 - Pages: 25

Fast Food

...customer loyalty and recognition; indicating consistent quality and service. Key players including McDonald’s, adapt their marketing orientation to suit local cultures and social norms (Datamonitor 2010), strengthening the brand and avoiding consumer alienation. New players struggle to compete with incumbent firms, as their brands are unknown and advertising campaigns are expensive. Established chains have the resources to retaliate aggressively through pricing promotions, deterring new players from entering the marketplace. New entrants lack economies of scale, which existing chains have developed over time, and utilise to remain competitive in this low-margin, high-turnover industry. However, social media websites have evened the playing field in terms of marketing communications; they allow firms to efficiently communicate their message inexpensively. Initial capital outlay and fixed costs are low, encouraging new entrants (Datamonitor, 2012). Threat of Substitutions – Moderate Substitutes are readily available: food can be purchased almost anywhere, through foodservice or retail. However, convenience is the value-adding component of the service which reduces the threat of substitutes. Consumers can cook at home cheaply, but this lacks the convenience element which people require nowadays. Ready-meals are therefore a more substantial threat, competing with fast-food on price as well as convenience (Datamonitor, 2012). If you are ‘on-the-go’ however, without access to a......

Words: 638 - Pages: 3

Fast Food

...Nowadays fast food shops consider the easy way for people resort to eat according to fast life, responsibilities and short of time to cook at home. Young people and adults like to eat fast food but Government is trying to control marketing of fast food because of health problems such as obesity issues. McDonald’s need to add vegetarian meals in their menu. For example when the customer order vegetarian meal will take another one free to encourage people to eat healthy food containing low calories. We can compare that by other companies like Pepsi and Cocacola we find there is diet cola without sugar to fight obesity. Culture of society has a big impact on organization sales. For example Muslim only eats Halal. McDonald’s in UK or USA there are meals by ham burger another meal Halal but other hand McDonald’s in Arab countries cannot find Halal meal or not Halal meals because everything is Halal. When McDonald’s decided to open in Arab country commit by rules of country. Achieving happiness is very important by satisfy all needs of customers. Satisfaction of customer needs = happiness = more profit Fast food industry is very competitive. People can choose another source to eat like Burger king or KFC or other local shops. So variety of products help McDonald’s to be unique and compete the rivals. In each country should have popular meal that people famous to eat it in that country. Price is very important to customer to identify the product. In other words the...

Words: 744 - Pages: 3

Fast Food

...Sarat Busari English 101 Professor O’Connell April, 22 2014 Fast food and its effects During the past centuries fast food has become a daily meal for many Americans today. Since the introduction of fast food, Americans have experienced an increase in adverse medical problems such as obesity, and heart attacks at an alarming rate. Fast food is easily accessible and cheap and it causes people to keep buying and eating fast food and it increases America’s obesity rate and diseases that are associated with it and it may lead to painful deaths. Fast food may see a more reasonable choice in this economic down turn but traveling in search for healthier foods that can end up costing around the same price as a fast food meals. Fast food is any food that is quick, convenient, and usually inexpensive, and it’s sometimes hard to resist and people tend to crave these fast foods and eat them on a regular basis which affects the body in increasing the weight and causing people to be obese. Fast food has made a huge impact on obesity. Fast food restaurants has contributed to the rise of obesity in America serving fatty food which affects the body of millions of Americans in increasing their weight and causing major health problems. Fast-food consumption has increased in the United States over the past years. It’s extremely difficult to eat in a healthy way at a fast-food restaurant because all they will serve is foods that contains fats. ...

Words: 252 - Pages: 2

Fast Food

...All such food is categorized as fast food which can be prepared and served quickly. Restaurants and kiosks provide fast food with precooked or preheated ingredients and usually served at a packaged form (Pollan, 2009). In the beginning, American hamburger and fries was considered as the traditional fast food but now the field has been widely diversified and food like pizzas, fish and chips, burgers from McDonalds and Kentucky Fried Chicken etc. are all considered fast food. Fast food market has shown an enormous and steady growth. In 2006 alone the market has reached to $102.4 billion with an annual growth rate of 4.8% (Adams, 2007). Fast food chains like McDonalds operate in more than 126 countries in six continents having more than 31,000 restaurants globally (Arndt, 2007). Burger King, another worldwide fast food chain, has operations in more than 65 countries of the world; KFC restaurants located over 25 countries, Subways is present in 90 countries with total 39,129 restaurants and so and so forth (Buthrie, Lin & Frazao, 2002). However, according to most of researches, fast food is not at all fit for health and can cause serious problems. According to Marion Nestle, Chair of New York University’s Department of Nutrition, Food Studies, and Public Health, “the increased calories in American diets come from eating more food in general, but especially more of foods high in fat (meat, dairy, fried foods, grain dishes with added fat), sugar (soft drinks, juice drinks,......

Words: 1965 - Pages: 8

Marketing Proposal - Fast Food

...Company Summary 2 1.2 Company Ownership 3 2 Five Forces Model and Analysis 4 2.1 Barriers To Entry 5 2.2 Supplier Power 8 2.3 Buyer Power 10 2.4 Threat of Substitutes 11 2.4.1 The Threat of Substitutes are High 11 2.5 Rivalry among Existing Firms 12 3 Conclusion 17 INTRODUCTION House of Kebab is a locally owned fast food outlet that will be positioned as an international franchise through our creative approach to the company's image and detail presentation. House of Kebab will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. House of Kebab is the answer to an increasing demand for kebab and shawarma fast food. In today's highly competitive environment, it is becoming increasingly difficult to differentiate one fast food outlet from another. Our main priority is to establish one outlet in Kuala Lumpur, preferably in one of prominent housing estate. Later, our effort will be a further development of more retail outlets in the surrounding area. House of Kebab will entice youngsters to bring their friends and family with our innovative environment and our main focus will be serving high-quality food at a great value. COMPANY SUMMARY House of kebab sells specially made shawarma sandwich-like wrap usually composed of shaved lamb, goat, chicken, turkey, beef, or a mixture of meats and kebab which consist of thin slices cut from a cylindrical block of minced and seasoned meat or chicken, eaten in a roll of......

Words: 4548 - Pages: 19

Fast Food

...Negative Impacts of Fast Food America is one the countries that have the most oversize population in the world and every day one of four Americans visits fast food restaurants. Fast food is usually packed with fat, sugar and salt which make it so unhealthy. There are many different reasons people go to fast food restaurants rather than eating at home. People eat at fast food restaurant because it is convenient, cheap, tasty and quick. We no longer live in the good old days when women would stay home to cook, clean, and take care of the kids. Women have invaded the work industry by taking over jobs that in the past only men would have, and now share those jobs with men. Nowadays, most of the women are really busy to go for grocery shopping, come back home, unpack the food, and then cook it; so they prefer to go to fast food restaurant like McDonald’s. Many families are choosing fast food restaurants instead of fancy restaurants in this bad economy situation, because fancy restaurants charge much more money than fast food and people would rather eat at those places with family only on special occasions. However parents know that the fast food doesn’t have good nutrition balance for their children. In addition, some people who don’t have families and they live by themselves visit fast food because of their busy schedule. They are too busy to cook. In conservation with one of the poll on mid March, she says that she works full time and she goes to school part time, so she......

Words: 2604 - Pages: 11

Fast Food

...Fast Food A fast meal is incredible convenient on a busy day. Fast food restaurants offer quick meals in a short amount of time. What may not be portrayed on the menu is the sodium, calories, and fat intake included. One unfortunate misconception is that young adults are exempt from the health risks of an unhealthy diet. Fast food should not be allowed in schools because fast food is harmful to an adolescents health, there is evidence that suggests fast food leads to obesity, and poor nutrition can negatively affect conduct and intelligence. Obesity is at an all time high in the United States. An average of two-thirds of the US population is overweight. The percentage of obesity has increased dramatically within the last ten years. Eating fast food once a day may not seem problematic, but over time this amount can possibly lead to an increase in weight. Weight increase can lead to a variety of health concerns. Becoming obese can cause serious sleep and respiratory issues. Sleep apnea, is a condition in which breathing stops while sleeping, obesity is a contributing factor to this disorder. Excessive weight gain can also cause your body to resist insulin which can result in diabetes. A lack of exercise combined with weight gain can cause congestive heart failure. A typical fast food combo contains around one thousand calories, including a soft drink and fries. The recommended average, according to livestrong.com, is an average of 1500 calories per day......

Words: 455 - Pages: 2

Fast Food

...Kayla Scarborough ENG102 Macdonald 02/09/15 Don’t Eat Fast Food Eating at fast food restaurants has been a forever addiction to most people. Its fast, it’s delicious and it’s cheap. However, most people don’t know that eating at fast food restaurants is one of the worst decisions any of us can ever make. For one, fast food is unhealthy. There is an extreme amount of calories set in just one meal. Also, who really knows what ingredients are being used to make the food with? No one knows and many of the company’s hide that type of information from us. Eating at fast food restaurants is simply a waste of money and if anyone wants to shape up there health or save some money it would be wise to ditch the fast food! Everyone knows fast food is unhealthy. But what do people really mean when they say that? It means that there is a high set of calories. Most of the meals from fast food restaurants has more calories in just one meal than someone needs in their entire day. If someone is eating fast food multiple times a day, there’s no wonder why our obesity rates are sky high! Also, fast food contains more unhealthy fat in which there are high levels of saturated fat and too much of saturated fat can lead to high cholesterol levels and could cause heart attacks. Fast food is also high in sodium. Sodium plays important roles for our body, however, just like anything, too much is bad. Too much intake can cause obesity and high blood pressure. The average adult should...

Words: 591 - Pages: 3

Fast Food

...Khairul Aznil Alkhaired Bin Kamarulzaman (2010817694) Muhammad Firdaus Bin Aminuddin (2010601584) Effects of fast foods among youths Introduction Food is one of the main necessitates we need to survive. Food mains goal is to provide our body with vitamins, minerals, and sustenance. Food ,which is supposed to be something safe and good for us, is now a high risk necessitates because of new technology and the way food is being made is so harmful that it is causing many people to become unhealthy to the point that some are dying from food such as fast foods. Fast food is the term given to food that can be prepared and served very quickly and any meal with low preparation time can be considered to be fast food (Jennifer, 2003). Fast food consumption has grown dramatically in recent years. The fast food restaurant has permeated every part of our country so much that, in some areas, it seems as though every small city one of the fast food restaurants will be there. Thesis Statement There are many effects of fast foods among youths such as fast foods can cause obesity, can lead to many diseases, and can cause depression. Development of the first main point One of the effects of fast foods is obesity. A condition in which the body has dangerous quantity of body fat is called obesity. The people who weight more than 20% than their usual weights are classified as obese persons (Alte, Schiff, 1998). Alte and Schiff (1998) also stated that a condition when the body has a lot......

Words: 1304 - Pages: 6

Fast Food

...people tend to eat outside junk food. Healthy nutritious food has been replaced by new food mantra-JUNK FOOD. Fast food is a food supplied quickly after placing an order and with limited service. Eating is among the pleasures of life, although it can be bad for someone’s health when they eat fast foods, which have high-refined sugars, saturated fats and sodium, which lead to obesity, diabetes and other adverse health conditions. Everyone should have a second thought before deciding to eat fast foods. This is because there are numerous health risks when eating foods made within a considerably short time. These foods are not taken care of properly, considering factors like the location the food is produced. Despite being easily cooked and bought, the health risks outweigh the satisfaction obtained within five minutes from the food. Therefore, people ought to think keenly before eating fast food. It has be found that due to low prices and marketing strategies adopted by manufacturers has increased consumption of junk food. This research is quite interesting to know why fast food is preferred , how much fast food is consumed ,the ill effects of junk food on health, to render health education to adapt healthy living and to create awareness. INTRODUCTION fast food is among the cheapest and easiest way of eating. It is known to safe significant amounts of time and money, especially for individuals coming home from work. As exemplified by the fast food business successes,......

Words: 540 - Pages: 3

The Marketing of Fast Food and the Rise in Health Problems

...The Marketing of Fast Food and the Rise in Health Problems As we know, globalization of fast-food and processed food corporations have become somewhat of a problem for various reasons. While many countries have the same choices Americans have, it is easy to see that over advertising of fast and processed foods causes Americans to be lazy in food preparation, which causes health problems, which is why large food corporations should limit their advertising. This chain of events is all too familiar in modern American culture, but not necessarily exclusive. Through research, it has been found that Americans are more susceptible to marketing and advertising of this type of food than most countries. Many ask, “Why?” While there is no precise answer everyone can agree on, we can point out 3 defining factors as to why Americans are more likely to purchase fast food rather than having a home-cooked meal. Compared to the rest of the world, Americans consume more fast food than even China which has almost as many fast-food restaurants as America does. The fad of fast-food can be explained as something that has gained momentum over the years of economic downfall, apathy towards health, and a collective divide on what we has humans should eat to stay healthy and live longer. Advertising is at an all-time high for not only fast-food corporations, but for processed-food companies such as Kraft or General Mills. The “evil genius” mentality behind their marketing is in that their target......

Words: 1541 - Pages: 7

Fast Food Marketing

...English 110 Fast Food Marketing Starting from Disney’s success, the marketing targeting to children has exploded in recent decades. As another pioneer, McDonald, one of the biggest fast food manufacturers and advertiser, invests a huge block of fund on various advertisements every year. Children now live in these advertisements and become the members of their customer group. The fast food then brings high calories, causing them fat. Is the story simple enough to say that the fast food marketing should be banned? My view is, the responsibility is not only on the marketing, but mainly on the communication and education from the parents, and the response of the government to the endless marketing. In <Your trusted friends>, the author Eric Schlosser reports that “Many studies had found that young children often could not tell the difference between television programming and television advertising. They also could not comprehend the real purpose of commercials and trusted that advertising claims were true.” This is one of the most important reasons, according to him, that fast food industry should be banned to market at children. I don’t deny that children can’t protect them from ads, but they can be influenced not only from the fast food, but also a video game, a nice snack, or even the sex and violence( if nobody controls that). Why don’t parents tell them “this is an advertisement. It is not true!” just like that they tell kids the fire is dangerous? Why......

Words: 659 - Pages: 3