Fast Food Marketing

In: Other Topics

Submitted By juanitarae
Words 3778
Pages 16
Slowly Killing Our Children

Calli Soesbe
Composition 2

Slowly Killing Our Children Children and teens see all different kinds of fast food marketing strategies everywhere. From television ads, internet ads, cell phones, magazines and so many other ways it’s astonishing. Fast food restaurants make sure that they use toys that are popular at the time to market to children so that they will want to get the happy meal with the toy like a doll or an action figure. If a new movie is coming out then the fast food restaurants make sure they get the toys for that movie. They have both girls and boys toys. Fast food restaurants also like to use flashy ads to draw kids to want their food. Over 10 billion dollars are spent on advertising to children. Fast food places need to cut back on the advertising would be very beneficial. They know that children are a big influence on what their parent buy for food. On average children view over 40,000 commercials a year, which are mostly for candy, cereal, toys, and fast foods. A lot of the time parent will not object to the idea of getting something fast and easy so that they do not have to cook themselves.
Interview with Shannon Brownlee

According to Shannon Brownlee, who is a senior fellow at the New America Foundation, at Washington, D.C. that it is hard to really say that fast food places are encouraging unhealthy eating habits, because you have to know how people respond to the advertising. She says that it is very clear though that the amount of fast food which people are eating has gone up in the last 20 years. She also states that the amount of exercise is not changing that much and we’re not getting fat because we are sitting in front of the TV, we are getting fat because we are eating more and not exercising to compensate. We are eating more fast food because we are eating more food outside the…...

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