Fast Food Nation

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Submitted By ewhite1980
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Fast Food Nation: The McDonaldization of Society
The term McDonaldization was introduced by George Ritzer. According to Ritzer (1996), the term described a sociological phenomenon that he noticed in society. When the concept of the McDonaldization was first introduced, it was viewed as a process of rationalization. Rationalization is viewed as a means of substituting consistent rules for traditional rules. The aspects of McDonaldization centers on the belief that any task presented can be rationalized. These concepts of Max Weber’s views on the structural change that occurs when humans interact and develop identities. This is compared to the principles of the fast food industry that dominates society.
According to Larner and Spoonley (1995), the views of Weber’s analysis of society supports that notion that people will support traditional ways of thinking as an ends and means of viewing the world. When the fast food restaurant was first introduced, it was not seen as a traditional means of providing meals for families, but it has become a force that represents the process of rationalization when providing food for all families. Fast food restaurants have become huge in all American families. The fast food industry has grown faster than any other industry, to include the bookstores, childcare facilities, and toy stores. This process as viewed as the chain mentality.
The chain mentality is when a concept or establishment becomes a force that comes to us. For example, fast food restaurants are seen in “chains” throughout our cities. According to Vissner (1989), fast food restaurants are seen in suburbs, cities, malls, schools, hospitals, and airports. They dominate each major road and highway that we travel. In the 1980s and 1990s, the concept of McDonaldization expanded beyond just fast food restaurants, but to other industries that were supported by people in…...

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