Fathom Technology

In: Business and Management

Submitted By mbeaza
Words 3599
Pages 15
Fathom T

Global Market Analysis
Fathom World Communicator: Phone and Language Translating System
MNS Technologies

International Business
Instructor: Dr. David Strong
Spring 2012 – FTB

Abstract

The purpose of this paper is to summarize the steps of the marketing process involved in the launching of a brand new product in a particular part of the globe. We are focusing in brining a brand new product: the Fathom World Communicator into the market in Mexico City. We will be able to satisfy the customer’s needs and wants by applying our marketing plan and background research that we gathered about the area. After meticulously researching the market we were able to identify a target area that we believe will be successful. The introduction of the Fathom World Communicator breaks price and language barriers between local and foreign competitors. Our company wisely took advantage of joint efforts with local and established endeavors to be able to utilize local workforce and resources, making the launching of the Fathom World Communicator a success.

Introduction the Fathom World Communicator: All-in-One Phone and Translator 2012
Mexico City, Mexico

With projected 3.5% economic growth for 2012 and three times the size of Texas, Mexico has a current population of 113 million, with 50% under the age of 27. Mexico City’s population of 19.5 million, Mexico has outstanding potential and attracts impressive levels of investment. In 2012, the country will hold presidential elections and chair the G-20, a group of finance ministers and central bank governors from 20 major economies: 19 countries plus the European Union, which is represented by the President of the European Council and by the European Central Bank, where development and financial resilience, food security, employment and green growth are…...

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