General Electric

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Globalización en General Electric

1. ¿Por qué razón GE ha invertido tan agresivamente en su expansión en el extranjero? ¿Qué oportunidades está tratando de explotar?

GE es una compañía cuya doctrina está fuertemente arraigada a la innovación, unos de los pilares que caracterizan esta empresa es la estrategia de expansión y crecimiento, siendo una multinacional altamente organizada invierte 1 billón $ en capacitación de sus empleados para desarrollar en ellos conductas de liderazgo que permitan garantizar su competitividad.

Abarcan todo tipo de mercado, en donde GE toma participación pone como principal objetivo ser la compañía número 1o número 2 en todos los sectores donde tiene participación.

El medio para lograrlo fue una agresiva y oportunista estrategia de inversión extranjera, aprovechando crisis económicas GE adquirió empresas de América Latina, Europa y Asia, logrando a la fecha ascender sus ingresos totales a un 60% provinentes de mercados internacionales.

Actualmente GE solo busca estabilizar su mercado de finanzas ya que sus acciones se han visto afectadas por una merma en sus ventas, aunque esto muy poco daño hace a la multinacional, ya que la misma garantiza continuar con sus objetivos de innovación. Próximamente GE a comenzado a explotar el mercado de eco ambiental y de energía renovable.

2. ¿Por qué GE trata de cambiar algunas de las oficinas principales de sus negocios globales al extranjero? ¿Cómo podría beneficiar dicha mudanza a la compañía? ¿Benefician dichos cambios a Estados Unidos?

Esto garantiza una interacción más personalizada con el mercado internacional de esta forma, se está más cerca de sus clientes, y sus clientes se siente más identificados con el objetivo de la empresa, ademas se familiarizan con las necesidades locales resolviendo problemas permitiendo beneficiarze mutuamente.

Otro beneficio para GE es aprovechar el…...

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