Gillette Marketing Plan

In: Business and Management

Submitted By ritadaigle
Words 695
Pages 3
Managerial Marketing
Marketing Plan

Questions for Discussion
1. Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success? Has product innovation in the wet-shaving market come to an end? Explain.

While evaluating the product innovation at Gillette throughout its history, it is easy to relate to the companies ups and downs, as well as its struggles. Especially in the younger developmental years, we see the resilience of the company and the drive that was necessary in order to continue operations. These hardships pushed the company to continue to refine its product and mine for new innovations. It was stated that the Gillette Company lead the personal care and grooming industry through manufacturing efficiency and exceptional marketing. By offering consumers high-quality shaving products that would satisfy basic grooming needs at a fair price. This demonstrates the immediate innovation shown by Gillette as a fledgling company. As they grew, Gillette effectively captured more than half of the entire razor and blades market across the globe, and the innovation continues. I strongly disagree that Gillette has been a victim of its own success. As with any company, consumer needs change, and it is the mission of the company to adapt with the times. Gillette has suffered ups and downs that lead to the readjustments of their products, but I believe overall it can be called a win. I also do not think wet-shaving will ever come to a complete end. As a man, we are very particular about our shaving methods and the results they produce. Although I am strictly a dry shave individual, there are individuals out there that are the exact opposite. I do not think personal shaving preferences waver often, therefore I doubt there will ever be a death to wet-shave.

2. What do you make of the battle between Gillette and…...

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