Google, Apple Business Model

In: Computers and Technology

Submitted By a3322683
Words 266
Pages 2
資管4B 401631642 方俊傑
資訊管理個案報告_Google, Apple,MS

1. Define and compare the business models and areas of strength of Apple, Google, and Microsoft.

Apple store上架手續費
硬體營收(iPhone Mac …)
Apple store上架手續費
硬體營收(iPhone Mac …)
硬體生產成本
廣告成本
硬體生產成本
廣告成本 1. 果粉

2. 從Android到IOS的新客戶 3. 果粉

4. 從Android到IOS的新客戶
Apple直營店
網路訂單
Apple直營店
網路訂單 iphone與IOS 品牌價值

itunes

iphone與IOS

品牌價值

itunes

品牌形象

品牌形象

鴻海
(硬體生產)

itunes合作的音樂公司

app store上的開發者
鴻海
(硬體生產)

itunes合作的音樂公司

app store上的開發者
使用者對蘋果產品的好感度
使用者對蘋果產品的好感度 1. 產品發表會

2. 發布itunes平台

3. 產品發表會

4. 發布itunes平台

Apple’s business model
Apple’s strengths:apple的iphone, mac等硬體就是他們有優勢的領域
WINDOWS:在OS的市占率,所以它們在OS軟體提供上有巨大優勢
GOOGLE:網路服務,雲端就是它們的強項。

2. Why is mobile computing so important to these three firms? Evaluate the mobile platform offerings of each firm.

目前,智慧型手機的使用時間已經高於PC 以及NB了。因此如何讓使用者能有更好的行動裝置體驗便是系統提供者想要完成的。讓PC平台與行動裝置直接的連動是目前這三家公司都想要率先完成的,而由於行動裝置的特性,廠商更能因此使用地理位置服務( LBS )讓使用者的使用體驗更加完美,因此這就是行動運算日趨重要之原因。

google:google開發出來的Android是目前行動平台上使用人數最高的開放式系統,Android也讓行動平台不再是IOS獨佔,也讓開發者有除了Apple 的app store之外的其他平台可以發布產品。另外還有gMail, google drive,等功能都行動化。

apple: Apple引領了智慧型手機這股熱潮,IOS 及IPHONE與IPAD 讓許多人用了之後就換不了了,加上APPLE WATCH 也搭上IOT的熱潮,APPLE目前在行動平台上的領域可以說是首屈一指

windows:在google以及apple在行動平台領域的成功之後,微軟也打算進軍這個市場,推出了windows phone以及使用windows作業系統的平板,但是使用者仍然不太接受,直到與Nokia合作推出了Lumia之後市占率才有起色

3. What is the significance of applications and app stores, and closed vs. open app standards to the success or failure of mobile computing?
Applications:app是群眾使用智慧型手機最大的理由之一,有了app才可以完整地運用smart phone的硬體或軟體之功能 app stores:app store 不只可以讓獨立開發者降低發布自己作品的門檻,也可以讓一般使用者有更多的選擇;如果沒有app stores這樣的平台,大家只能使用官方的app的話,app多樣性大幅地降低,同時也會降低使用者購買智慧型手機的意願 closed vs. open app standards:
開放式系統:Android就是最好的例子,google開放了原始碼,讓大家不用付費就可以使用Android這套系統,智慧型手機的普及率才可以在短時間內提升這麼多。…...

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