Google Case Assignment

In: Business and Management

Submitted By cleverteng
Words 572
Pages 3
MGMT 450
Zhanteng Zhang
Case-Assignment 4

The Google Case
Since the late 1999, Google has become more and more successful in computer technology industry. After reading the whole case, in my opinion, there are both internal and external factors that cause the Google to become the leading company in its industry:
Internal Reason: Management style: Google’s management style is pretty famous during the whole America. In addition to the flat management structure and excellent training programs, as long as you can finish the task you are assigned, you can basically do whatever you want or whenever you want…In the case, Scott also mentioned that in the office you can bring your dog with you or you can easily talk to anyone for fun….I really like this management style, because it’s not only reduce the barriers between employers and employees, which will enhance the effective communication, but also provide a more free working atmosphere that can positively encourage employees to work closer and most efficiently.
External Reason: Technology Advances: Google is the first company to use an algorithm to get the search results. And Google also develops many new advertising techniques like Adword, AdSense and etc….Hence, I think the most advance technology Google has is one of the most important factors that makes Google become so popular worldwide.
Of course, there are other factors like second-mover advantages, customer-value based service that help Google became so successful, but the previous two factors, in my opinion, play a crucial rule here.
However, despite those early successes Google has achieved, there are some challenges nowadays that Google need to face. The first one is the consensus decision make style might become more difficult, especially after Google’s nowadays rapid growth and the second one is the concerns about the employee’s visibility and the…...

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