Google's Counttry Experience.Doc

In: Business and Management

Submitted By ancamaria
Words 501
Pages 3
Constructorul de automobile Dacia, a treia companie din Romania in functie de afacerile inregistrate, a raportat cele mai mari vanzari din istoria marcii, 311.282 de unitati in 2009, in crestere cu 20,5% comparativ cu anul anterior. Rezultatul pune Dacia pe primul loc, in functie de ritmul de crestere al vanzarilor, in topul marcilor prezente pe piata europeana.Socotind o valoare medie de 8.000 de euro pentru o masina, vanzarile Dacia ajung la aproape 2,5 mld. Euro.
Conjunctura economica mondiala, masurile de sustinere a pietelor auto din Germania, Franta sau Italia si reorientarea consumatorului catre functia principala a automobilului, mobilitatea, au adus o crestere de peste 20% pentru vanzarile Dacia.
"In ceea ce priveste mentinerea cotelor de export in Europa de Vest nu putem face inca estimari datorita nesigurantei pietelor auto. In Romania in schimb pot sa ofer ca estimare acelasi volum din 2009, cu o mentinere a cotei de piata", a specificat Fabrice Cambolive, directorul comercial al Renault Dacia.
Din totalul productiei familiei Logan, conceputa pentru piete emergente, circa 85% a fost exportata (270.000 de unitati), iar peste 200.000 de masini au ajuns, potrivit reprezentantilor Dacia, pe pietele vest-europene. Uzina Dacia simte din plin efectele crizei economice mondiale. 9.000 de muncitori stau acasă pe 13 şi 14 noiembrie şi între 20 noiembrie şi 7 decembrie. Motivul invocat de conducerea companiei pentru oprirea lucrului este reducerea comenzilor.
Timp de două săptămâni, pe poarta uzinei de la Piteşti nu va ieşi nicio maşină. Este cea mai drastică măsură luată pe piaţa auto din România. Oficialii companiei spun că sunt nevoiţi să recurgă la o astfel de hotărâre pentru că vânzările scad văzând cu ochii.
"Ca urmare a degradării situaţiei pe pieţele auto, atât la export cât mai ales pe principala sa piaţă, România, situaţie care riscă să se…...

Similar Documents

Ethics of Google's Tracking System

...Ethics of Google’s Tracking System Leslie Seo Fashion Institute of Design and Merchandising Abstract This paper explores the ethics of the internet search engine, Google, using algorithms for tracking their users’ search quires and their internet history through their email and how using this information, extends the benefits of this technology to users and to businesses. Although, many people view this as a liability, they do not understand how much information about their preferences are invaluable to businesses in order for them to make profitable advertisements. Most of the public view this as a liability as they do not understand how Google does not specifically track the person at all the algorithm only records what the user has accessed online. There will also be recommendations for users who are still uncomfortable with having limited search quires available for third-party corporations. Ethics of Google’s Tracking System It is clearly visible that the internet is a highly useful resource that can be used for economic expansion. According to the Encyclopedia of Computer Science (2003), the internet started by the name of Arpanet which was used as research work for the U.S. Department of Defense. The internet has evolved very much since then. Now, everything is related to the internet whether it is a social network, shopping, and an outlet for advertising. However in order for a search engine to run itself,...

Words: 1340 - Pages: 6

Analysis of Google's Stock

...Banking Names: Ali Geramian & Dinh Ton Assignment: Date : Google, Inc. February 11, 2013 Section (circle) ____30______31______32____ This assignment exclusively represents our own work. We have not discussed this case or this assignment with anyone and have done no outside research unless specifically authorized to do so. We have not discussed this work with any other students past or current nor have we reviewed any related work product prepared by such students. We have complied with the requirements of the Georgetown Honor System. Signed__________________________________________________________________ 1. Our review of the 4 analyst reports yields the following common themes: A) All reports are bullish on Google’s 2009 stock forecast; B) All use P/E ratio as part of their valuation method; and C) All EPS estimates, which exclude stock compensation, are in the range of $18.90 to $22.20. (Please refer to Exhibit 1 for more details). We will explore each report in more detail: Credit Suisse: Of the 4 reports, Credit Suisse achieves the most conservative price target at $400 per share based on a 5-year DCF analysis. Adverse macroeconomic factors are reflected in a comparatively high WACC of 13%. Terminal growth rate is responsibly estimated at 3%. Credit Suisse follows up with comparable P/E ratio analysis, which yields a price target of $339/share based on 17.9x ‘09 EPS of $18.9 and a 7.7x EV/EBITDA multiple. These estimates place a slight......

Words: 2006 - Pages: 9

Google's Orkut in Brazil

...Case Study: Google's Orkut in Brazil 1. How do social networking sites work? What has contributed to their immense popularity? It is a data platform on a website that enables people to exchange information about themselves on the internet. Users are able to create their individual profile and to communicate with friends or new people. It's popular because it helps people meet others with similar interests and similar tastes. It creates virtual communities among people who want to connect with each other, but might never meet without the mediation of the networking site. 2. Why was Orkut so successful in Brazil? What caused problems later? Google was already well known and had very good reputation in Brazil. Besides, it served a Brazilian market gap with its social networking site, which attracted the extremely community-oriented Brazilians. Orkut was also popular because it was brilliantly marketed. Managers used known cultural attractions like the name of a popular yoghurt drink, the colors of the Brazilian Football World Cup team, and such to make the site attractive. Orkut had problems with their internet security. The site was abused by some users who turned it into a meeting place for illegal activities, such as child pornography and drug dealing. The company did not control such users and did not even react when other users complained. Google even resisted requests from Brazilian legal authorities to share information, when the courts were......

Words: 713 - Pages: 3

Google's Strategy in 2011

...Fall 13 Fall 13 Google’s Strategy in 2011 Zhengzheng Bao, Brian Haggard, Win Qin Google strives to “organize the world’s information … and make it universally accessible and useful”. The most effective and profitable way to accomplish this mission is to put the needs of Google’s users first. How will Google accomplish this immense goal in an ever-changing market? Google’s Strategy in 2011 Zhengzheng Bao, Brian Haggard, Win Qin Google strives to “organize the world’s information … and make it universally accessible and useful”. The most effective and profitable way to accomplish this mission is to put the needs of Google’s users first. How will Google accomplish this immense goal in an ever-changing market? 08 Fall 08 Fall BA5080-Business Strategy BA5080-Business Strategy Table of Contents 1 Executive Summary 3 2 Analysis 6 3 Appendix 14 4 Specific Strategic Statement 17 5 Functional Strategies 17 6 Critical Assumptions 17 7 Works Cited 19 Executive Summary In January of 1996 an Internet search engine company initially named BackRub soon grew into what is now Google Incorporated.  Partners Larry Page and Sergey Brin, along with a few investors lived on a shoestring budget.  By year-end 1998 Google Inc. was handling 10,000 search queries each day.  Google was also voted one of the top 100 Web Sites and Search Engines in 1998.  Google was recording successes at a lighting speed pace and embarked on their Initial......

Words: 3975 - Pages: 16

Google's Enviormental Analysis

...billions is remarkable to say the least. In late 2013 it was reported that Google had 47,756 employees (www.google.com) quite a feat in itself since the starting foundation consisted of ten people. The technology world in this day and age is considered to be a dog eat dog world of competition by most. With fierce competition closing the gaps, Google did not only remain relevant but gave our world innovative products such as Google maps, Picasa, Google Earth and Gmail. After an extensive analysis within the focal area of behavior and process Google’s group environment engages in a pivotal role that has contributed to the company’s current status, and their amazing longevity. Throughout Google’s existence since 1996, there have been some mergers, and changes of command. Despite these expansive changes, the company frivolously keeps to their solid principles of the companies originators. From the ground up with a mission statement “Google’s mission is to organize the world’s information and make it universally accessible and useful.” Google is one of the first search engines to place the customer or user first. It is no secret that advertising is what makes the web profitable; however there is a plethora of companies who place the almighty dollar first and foremost in ways that make many confused and upset customers. Common unethical practices such as false advertising, virus riddled pop ups, scare tactics to get users to buy a product, and unauthorized data retrieval from......

Words: 855 - Pages: 4

Google's Management

...a privately held company on September 4, 1998. An initial public offering followed on August 19, 2004. Its mission statement from the outset was "to organize the world's information and make it universally accessible and useful," and its unofficial slogan was "Don't be evil." In 2004, Google moved to its new headquarters in Mountain View, California, nicknamed the Googleplex. Google Management Style - Google Inc. is such a huge international company. And from a manager’s point of view, it is quite interesting to know how a very big company like Google chooses to manage its organization and keep it well ahead of the competition. Google remains to be the top company when it comes search engine marketing and pay per click campaigns.  Google’s success has a lot to do with the way they let their people go about their respective work. Looking through the Google management style, it is easy to note that they don’t follow the traditional methods in handling their internal business. Being an online entity, the company surely knows how to go about management in a very unconventional manner. After all, the company won’t receive the Best Environment for Work award if it wasn’t for their interesting methods of management.  For one, the company motivates their employees to push their potentials to the limit and be creative by allowing them to grow on a more personal level. Engineers are allowed to work outside the office to do their personal researches. And while at the office,......

Words: 573 - Pages: 3

Google's Strategy

...To understand Google’s strategy lets delve deep into the years since 1998 and look into the way google evolved from an innovative search engine to a way of life. Google started initially with just Search, offering ways to find answers to user’s questions. This was during the period from 1998 to 2001. In 2001 google added tabs to offer users ways to search for other things online, including images. The tabs stayed on and “briefly crossed over Google’s Gmail and Calendar” to offer useful links atop those web apps. Starting with 2007, Google added a navigation bar atop Google.com, which included links to search items and Google apps. The navigation bar morphed into the Google menu in 2011, which offered a slicker, redesigned user interface ready to take users to their desired Google application and featuring a prominent placement for Google+. Starting with 2012, Google brought a major new element to search, the Google Now virtual assistant that debuted on Android and expanded on iOS and the desktop to deliver even more personal search results to users. Google has further refined Google.com in the following years, by offering a minimal navigation bar that doesn’t “steal” the user’s attention. The bar however still offers access to apps and Google’s Google+ social network. Google also added voice-based search support to Google.com, as well as quick access to favorite sites. Helping people get around online is still Google’s main product and everything else it does is......

Words: 1018 - Pages: 5

Google's History

...makes it special, //and lessons to learn from the experience of Google’s founders.  First of all, where does the word “Google” come from? The name "Google" originated from a misspelling of "googol,” which refers to 10100, the number represented by a 1 followed by one hundred zeros. It found its way to the English language, now the verb "Google", was added to the Oxford English Dictionary in 2006, meaning, "to use the Google search engine to obtain information on the Internet." Their search engine was originally nicknamed "BackRub" because the system checked back links to estimate a site's importance. /// The start of Google was pretty much like the start of every website. It was a research project to these two Ph.D. Students where they hypothesized that a search engine that analyzed the relationships between websites would produce better ranking of results than existing techniques, which ranked results according to the number of times the search term appeared on a page. It was first related to the university’s domain, but then the traffic was so heavy that the university asked them to move their website to a domain outside the university. What made Google this popular was the speed it pulls out information, which is counted in parts of seconds. And also, the size of their data base, according to the instructor of our instructor in MIS class only 60% of data you found on Google are in other web search engines.  Google’s Stock Price was around $ 110, but it is now traded at......

Words: 780 - Pages: 4

Google’s Competitive Strategy

...Google’s Competitive Strategy Tiffin University MGT622 Strategic Management Li Wang 2015.02.12 Google’s Competitive Strategy Google was the leading Internet search firm in 2012, with a nearly 67 percent market share in search from home and work computers and a 95 percent share in searches performed from mobile devices (Gamble, 2012). It started out as a search engine company but in the next few years it added various products such as Gmail, Maps, Earth, and YouTube that all of them has millions of users and become benchmarks in their own industry. In 2007, Google developed its operating system Android and released an open source browser Chrome that both had considerable market share. However, its social network product Google Plus released in 2011 faced a failure by competing with Facebook, Google believed it would finally grow to challenge Facebook though. Due to its target market and special product attributes, Google can be seen as a company that “concentrates on well-defined market niche keyed to a particular product”. So Google applies a focused differentiation strategy. “Successful competitive strategies are resource-based. For a company’s competitive strategy to succeed in delivering good performance and the intended competitive edge over rivals, it has to be well-matched to a company’s internal situation and underpinned by an appropriate set of resources, know-how, and competitive capabilities” (Thompson, 2012). To succeed in the focused differentiation......

Words: 1000 - Pages: 4

Google's History over Time

...makes it special, //and lessons to learn from the experience of Google’s founders. First of all, where does the word “Google” come from? The name "Google" originated from a misspelling of "googol,” which refers to 10100, the number represented by a 1 followed by one hundred zeros. It found its way to the English language, now the verb "Google", was added to the Oxford English Dictionary in 2006, meaning, "to use the Google search engine to obtain information on the Internet." Their search engine was originally nicknamed "BackRub" because the system checked back links to estimate a site's importance. /// The start of Google was pretty much like the start of every website. It was a research project to these two Ph.D. Students where they hypothesized that a search engine that analyzed the relationships between websites would produce better ranking of results than existing techniques, which ranked results according to the number of times the search term appeared on a page. It was first related to the university’s domain, but then the traffic was so heavy that the university asked them to move their website to a domain outside the university. What made Google this popular was the speed it pulls out information, which is counted in parts of seconds. And also, the size of their data base, according to the instructor of our instructor in MIS class only 60% of data you found on Google are in other web search engines. Google’s Stock Price was around $ 110, but it is now traded at......

Words: 788 - Pages: 4

Google's Future of Television

...Kayla Sutherland The Future of Television, According to Google http://www.benton.org/headlines/ In his article, “The Future of Television, According to Google,” Brian Fung discusses Google’s interest in developing an alternative to the traditional cable-set top box. Milo Medin is the vice president of access services at Google. Medin predicts that Android TV, which is Google’s platform for smart televisions, will eventually develop something that allows consumers to avoid having to use current cable boxes. If Google successfully moves ahead with this potential endeavor, Fung says that it will mark another turning point in America’s rapidly changing media landscape. Medin believes that Google, Apple, and Amazon will not be the only companies who will offer their own device that can deliver cable channels. He thinks that there will be a tremendous amount of competition among television manufacturers who will be able to connect their smart televisions directly to cable connections. Medin says that Google has no immediate plans to develop a cable box, but because of a government proposal to crack open the market for set-top boxes, Google has gained interested in this market. Fung states, “The Federal Communications Commission's forthcoming plan would force cable companies to relinquish some control over how cable content is displayed on your TV.” This plan would allow third parties such as Google and Apple to access that content and design new ways to interact with it.......

Words: 587 - Pages: 3

Google's Pi Lab

...find if managers truly did matter. Google’s History and Culture Google was created in 1998 by two computer science students while attending Stanford University. The company has not celebrated its 18th birthday yet, but it has more than 57,000 employees across 40 countries. According to Fortune, Google has been on the list of 100 Best Companies to Work For 10 years, and is celebrating its seventh time at No.1. Many would attribute this exclusive award to Google’s culture. “The company culture truly makes workers feel they’re valued and respected as a human being, not as a cog in a machine, (2016)” quotes one Google employee. Not only does Google demonstrate value and respect for their employees, but they believe in the rare attitude of (mostly) complete transparency. Between the Transparency Reports regarding requests from the government to software engineers having access to Google’s code on their first day of work, employees quickly learn to value openness, honestly and the importance of conversations. Additionally the perks are exceptional. At least three weeks off a year, dry cleaning, arcades, on-site barbers and free gourmet meals are only some of the perks available to employees. The overall culture may seem great to the majority of people. Feeling valued, having access to the company code and a free meal is rare in today’s workplace. Although, not everyone is happy about certain aspects of Google’s culture. First, the median age of......

Words: 584 - Pages: 3

Google's Acquisition on Zagat

...Google’s Purchase of Zagat Google is an American multinational public corporation started in 1998 as a research project by Larry Page and Sergey Brin. Google has been invested in internet search, cloud computing and advertising technologies, which hosts and develops a number of internet based services and products. (Google) With Google’s most recent endeavors their strategic plan is to become the marketplace for reviews. It seems like now and days the best critics are the actual customers themselves. Zagat Survey LLC is the Zagat is the world's leading provider of consumer survey-based information on just about anything. (ex. Restaurants, hotels, Night clubs, etc.). With this in mind, Google set out to purchase Zagat as an attempt to now control the marketplace for reviews. The article that will be referenced in this paper, “Zagat Deal Extends Google's Influence”, is an article supporting the purchase; this article was published in The Wall Street Journal on September 9, 2011 by Amir Efrati. (Efrati) Strategic Action There are over 350,000 customer opinions surveyed from around the world, on which Zagats’ ratings and reviews are based upon. Zagat has become the world’s most trusted source to help customers make informed and smart decisions. One way Google plans to incorporate Zagats’ established reviews are by putting it into Google Maps and places, which are also integrated on cell phones and across the internet. With Google being the company with the ability to reach...

Words: 2521 - Pages: 11

Google’s Strategy in 2008

...users were immediately searching for. In 2008, Google was the worldwide leader in Internet and mobile search advertising because of consumers’ faith in the search engine. Internet users trusted Google’s results because its paid search results were not interspersed with other search results and were clearly marked as Sponsor Links. Perhaps Google’s most important feature was its capability to retrieve highly relevant results to search queries that was made possible by its innovative text-matching techniques and PageRank technology. Internet users’ preference for Google’s search results produced 2007 revenues of nearly $16.5 billion and profits of more than $4.2 billion. The highly scaleable business model added relatively little additional fixed cost as volume increased, which helped boost the company’s cash, cash equivalents and marketable securities to $14.2 billion at the end of 2007. Google’s stellar growth rate in revenues and net income was destined to continue into 2008, since its revenues and net income for the first nine months of the fiscal year stood at $16.1 billion and $3.8 billion, respectively. Neither Microsoft’s Live Search nor Yahoo, which were the industry’s second and third most used search engines, seemed capable of slowing Google’s growth in 2008. 741 742 Case 14 Google’s Strategy in 2008 With Google controlling the market for search based ads, much of the company’s attention was focused on new initiatives that might allow the company to sustain its......

Words: 1803 - Pages: 8

Google's Organizational Structure

...company to work for in both 2007 and 2008. The main reason for this employee admiration is Google’s cross-functional organizational structure, which the company maintains though stellar leadership and innovative management techniques. 1. History o Founded in 1998 by Larry Page and Sergey Brin, Google has always operated on the motto, “Don’t be evil.” This moral code helps to guide employees because Google only holds them accountable to management to a degree. To keep the spirit of innovation the company was founded on, Google employees are mostly accountable to themselves. They have the freedom to spend 70 percent of their time on current assignments, 20 percent on related projects of their choosing, and 10 percent on new projects in any area they desire. Features o The “70-20-10 rule” represents a managerial guideline, but it also authorizes the employees to take risks. Google executives encourage employees and managers to work directly with each other, instead of through more formal channels. The executives work closely with employees and other departments in a form of cross-functional management. Google’s open communication contributes to the organizational structure and their idea policy is one of the most substantial managerial features. It gives the staff a sense that they contribute to the company’s business objectives. Function • Instead of setting goals for them, Google’s management helps their employees meet the objectives that the employees set for......

Words: 540 - Pages: 3