Group 3 Case Analysis: Elegant Furniture Company Using the Seven-Step Case Analysis Format

In: Business and Management

Submitted By Doradeen
Words 2692
Pages 11
CAVE HILL SCHOOL OF BUSINESS

UNIVERSITY OF THE WEST INDIES CAVE HILL CAMPUS

Executive Diploma in Management

Group 3 Case Analysis:
Elegant Furniture Company using the Seven-Step Case Analysis Format

COURSE: GEMA5100 – Marketing Management

ID Numbers: 00680885 411005098

FACILITATOR: Ms. Candice Warner-Barrow

WORD COUNT:

PAGES:

TABLE OF CONTENTS

|EXECUTIVE SUMMARY | | 2 |
|MISSING INFORMATION AND ASSUMPTIONS | |2 |
|SITUATION ANALYSIS | | |
|SWOT Analysis | |4 |
|Strategic Fit Analysis | |7 |
|Environmental Fit | |7 |
|Internal Fit | |8 |
|Customer Fit | |9 |
|CORE PROBLEM IDENTIFICATION | |9 |
|ALTERNATIVES AND THEIR EVALUATION | |10 |
|RECOMMENDATIONS |…...

Similar Documents

Seven Eleven Case Analysis

...SEVEN-ELEVEN JAPAN CO. CASE ANALYSIS What is the future outlook for Seven Eleven Stores in USA? Seven-Eleven is part of an international chain of convenient stores. 7-Eleven, primarily operating as a franchise, is the world's largest operator, franchisor and licensor of convenience stores, with more than 46,000 outlets. The Seven-Eleven business model consists of five key elements: * A differentiated merchandising strategy; * Utilization of 7-Eleven’s retail information system & Managed distribution; * Providing a convenient shopping environment; and * A unique franchise model. Let us have a brief look over 7-Eleven stores in US and Japan: Seven-Eleven Japan: * High density market presence with 50-60 stores supported by distribution centre. * Limited geographical presence * Emphasized regional merchandizing * Processed and fast foods contributed to most of its sales * Products like food and beverages, magazines and consumer items such as soaps and detergents * Services offered like payment of electricity bills, telephone, gas bills, meal delivery services, 7 dream e-commerce, electronic money offering and many * Advanced information technology helped store to analyse store data every day morning and helps in having valuable shelf life * Information system installed in every outlet and linked to HQ, Suppliers and 7-eleven distribution centres. Uses ISDN to collect, process and feedback POS data quickly * Delivery......

Words: 772 - Pages: 4

An Analysis of the Case Man Group

...Integrated Case study AN ANALYSIS OF THE CASE MAN GROUP (A) January 2013 Integrated Case Study: Man Group (A) Contents Page Acknowledgements Executive Summary Chapter 1: Introduction 1 Chapter 2: Case brief 4 Chapter 3: Problem statement and Analysis 8 3.1 Problem statement for Man Group Plc (A) 3.2 Literature review 3.3 Proposed plan of analysis 3.4 Sources of data Chapter 4: Analysis and Findings 22 An assessment of the current position Chapter 5: Proposed solution to Problems 29 5.1 Integrated discussion of the analysis 5.2 Recommendations 5.3 Proposed plan of action 5.4 Limitations of the study, scope for further research Chapter 6: Application to another case 35 6.1 Background 6.2 Description of the comparator company’s situation 6.3 Testing the recommendations on the comparator company Appendices References Word count: 11,980 Acknowledgements My sincere regards and gratitude goes to Almighty God who gave me strength and will to complete my studies successfully. I give my deepest regards to my supervisor Dr. K. Vijay Shenai for his guidance, support and dedication towards all his students. I extend my regards to all my friends who supported me through my studies and were of immense help to me. My warm regards and love for my parents who have always been an inspiration to me and have always supported me throughout my studies, this......

Words: 14208 - Pages: 57

Northwest Company Case Analysis

...North West Company Case Analysis Barry McLeod, Director of Procurement & Marketing Ken Claudel, VP of Logistics & Supply Chain Issue Identification Barry McLeod is currently faced with the decision to recommend a supply chain strategy to Ken Claudel as to whether or not implement localization at North West. This is a pull stategy approach as opposed to their current push model. North West is facing low inventory turns which is affecting their inventory costs and warehousing costs. They lack accuracy in forecasting and have long lead times for most of their products and especially in their more remote store locations. Barry needs to decide to implement localization or not, and if not, then have a plan B in mind for how to address the issues listed above. Environmental & Root Analysis: Category Management * Winnipeg Category Managers analyze trends, place orders and allocate products to stores. They are disconnected from customers and what their preferences are. * POs submitted at least 4 months in advance of popular selling periods * Category managers worked with store managers to review the previous year’s lineup, order and actual sales * Historical averages and next year’s forecasted growth, estimate demand at company level. Not done at the store level, there are large differences between consumer preferences in Alberta and Yellowknife. * General merchandise category: non-food, home furnishing, apparel, footwear, luggage… Too......

Words: 1412 - Pages: 6

Haiser Group Case Analysis

...The Haier Group: U.S. Expansion I. INTRODUCTION A. EXECUTIVE SUMMARY 1. Summary statement of the problem: The Haier Group is a major home electrical appliance maker based out of China. This company was listed as the only Chinese name brand among the world’s 100 most recognizable brands in a global name brand list edited by the World Brand Laboratory. The main issue that Haier Group is facing is how expand into the U.S. market. 2. Summary statement of the recommended solution: Haier has been successful in the Chinese and foreign market but is looking to succeed in the U.S. market. The problem is, Haier has to compete with well known electrical appliance maker companies like General Electric, Whirlpool, Maytag, Electrolux, Sony, Panasonic, Phillips and LG. All of these companies are well known in the US and have control over the market. Haier Group will have to lower their prices for their products in order to get U.S. consumers to want buy their products. Then they’ll have to convince U.S. consumers that their products are comparable with the other major brands when it comes to productivity. When they achieve this goal there will be no stopping Haier. B. THE SITUATION Haier Group started out in 1984 and was enterprise that was owned by the Chinese government. They originally imported refrigerator technology from Germany. Haier would eventually start to venture into international expansion, acquisitions and mergers, capital operations,......

Words: 1992 - Pages: 8

Haverwood Furniture Inc Case Analysis

...Haverwood Furniture Inc – Case Analysis Case Questions 1. Furniture industry. I would describe the household wood furniture industry as an important business sector of the overall furniture industry, which is divided into three major categories: 1) upholstered, 2) wood, and 3) read-to-assemble and casual furniture. Of these three, wood furniture makes up 40 percent of the total furniture sales. The different types of wood furniture include dressers, tables, bedroom and dining room suites, with bedroom and dining room furniture being the majority of sales. In terms of position, Haverwood is not ranked in the top 25 manufacturers which account for over half of the country’s furniture sales. They are a medium to high-priced manufacturer and sell through 1000 high-quality department stores and independent furniture specialty stores nationwide. They are very selective in choosing retail outlets to mirror their products, so they are more of a niche company, and do not sell to the typical chain stores. 2. Consumer purchases. Consumers generally make furniture purchases when they buy a new house and the types of consumers who buy furniture are those with a higher level of disposable personal income. This is due to wood furniture being more expensive than other types of furniture and it is normally sold in sets (i.e., dining room table and chairs). Consumers with less disposable income will more often defer such pricey purchases or buy less expensive, less......

Words: 1178 - Pages: 5

Kroger Company Case Analysis

...Kroger Company - 2005 A. Case Abstract This is a comprehensive strategic management case that includes the company’s financial statements, organization chart, competitor information, and industry trends. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company. The Kroger Company, Inc., with headquarters in Cincinnati, Ohio (513-762-4000), operates over 2,500 supermarkets, 795 convenience stores, and 436 jewelry stores. The Kroger Company employs approximately 290,000 employees. The company achieved annual revenues of $56.4 million in fiscal year ending February 2005, compared to $53.7 million in 2004. Kroger is ranked #19 on the Fortune 500 list and is ranked as the third largest retailer in the world, behind Wal-Mart (#1) and the Home Depot (#2). The company has been in existence for over one hundred years and is the # 1 pure grocery chain in the United States with over 3,770 (including subsidiary businesses) stores in 32 states. Kroger and its subsidiary operations market food, pharmacy, and jewelry products. B. Vision Statement (proposed) Our vision is to be America’s supermarket, and to continue to provide innovation and unparalleled value to our customers, employees, and shareholders. C. Mission Statement (actual) Our mission is to be a leader in the distribution and merchandising of food, pharmacy,......

Words: 4110 - Pages: 17

The Rose Company Case Analysis

...Case Analysis: The Rose Co. Due Date: July 27, 2014 Executive Summary The Rose Company is building a new plant to reduce cost, improve the quality of products, and maintain competitive leadership by gaining a slight production advantage. The main obstacles to be overcome are the commissioning of a new plant, new methods and process, and administrative reporting issues. As the newly hired General Plant Manager, I plan to resolve these issues by insisting that all plant communications flow through me, instituting training for plant personnel and setting operational expectations. Situation Analysis - The Jackson Plant an older, established unit in the Rose Co. has not operated satisfactorily for several years. The Board of Directors has recently approved the construction of a new plant with the expectation of achieving lower costs of processing and a reduction in man-power. The strategic goals of the Organization is to reduce cost, improved product quality, and maintain competitive leadership by gaining a slight production advantage by using new technologies, processes and new methods of production. The Organization has also decided to implement a new decentralized leadership structure. I have recently been appointed as general manager of the Jackson Plant. I will be responsible for the management and administration of all functions and personnel, except sales, at the new plant. I expect the strategy employed at the Jackson Plant will have significant...

Words: 2173 - Pages: 9

Written Analysis of the Case - Prestige Company

...I. SUMMARY OF THE CASE Prestige Telephone Company is a public utility business. Since it is operated as a public utility, it is subject to the regulations of the Public Service Commission, as such, the rates charged by Prestige Telephone Company for telephone service could not be changed without the approval of the Public Service Commission. The state Public Service Commission had encouraged all public utilities under its jurisdiction to seek new sources of revenue and profits as a step toward deregulation and to reduce the need for rate increase, which higher costs would otherwise bring. In 1995, The Prestige Data Services started its operation as a subsidiary of Prestige Telephone Company. It is established to perform data processing for the parent company and to sell computer service to other companies and organizations. From the start of its operation, Prestige Data Services experienced several problems, to wit; delayed deliveries of equipment, personnel commanded higher salaries and most importantly, customers were lesser than the earlier estimates. By the end of 1996, the company had a very low income that revealed the lowest Return on Investment in seven years. Because of this, Daniel Rose, the president of Prestige Telephone Company, felt it was time to reassess Prestige Data Services. The reports for the quarter revealed a persistent problem; available hours, which were unprofitable, remained HIGH. Revenue and cost data were summarized in the quarterly report on......

Words: 2160 - Pages: 9

Cases Analysis Outline Steps

...CASES ANALYSIS OUTLINE STEPS If all of the objectives of the case analysis method are to be realized, an organizational structure for the compilation, analysis, and presentation of case analyses should also be considered. Without this structure, integral parts of the case analysis may be ignored, and the multi-purpose nature of the course defeated. Such a structure would provide the inclusion of the following: 1. Statement of the major problem – the essence of the case, the point beyond which one can no longer find a broader, more pervasive or underlying issue. 2. Outline of minor problems – with facts and reasons. A hierarchical order of importance for the sequencing of these minor problems will be discussed following these steps. 3. Existing major policy issues – if any. This section will develop the ability to discriminate between goals, strategies, polices, programs, procedures, and rules by requiring a delineation of those policy issues which require formulation, administration, or revision. 4. Major rejected alternative solutions – with facts and reasons. This insures an adequate search for alternatives, as opposed to superficial analyses that lead to 5. Recommended solutions – with reasons. These solutions should embrace and resolve all major and minor problems delineated in steps 1 and 2. 6. Policy recommendations: This step will require the completion of the goals cited in step number 3. 7. Programmed implementation of......

Words: 263 - Pages: 2

Case Analysis - Landau Company

...appointed Marketing Vice President of Landau Company, had reviewed the Income Statement in June and July and found out July’s sales had increased over June’s, but income was lower in July than June. With the approached on the Chief accountant Ms. Meredith Wilcox stated that the production in July was below standard due to the consecutive vacation of employees, that causes overhead to be under absorbed and unfavorable volume variance had been generated. One of the Company policies is to charge all variances against monthly income statement so by year-end all variances from production will excluded. From Silver’s point of view Wilcox’s explanation found to be incomprehensible, with the people on Wilcox’s department deem to be insignificant in providing an income statement that would reflect the economic state of their business. Silver quoted that from his experience, if sales went high the profit will also rise. This led Silver perplexed. Wilcox’s retrospect on recent meeting at Institute of Management Accountant. The Controller of Winjum Company had introduced the firm’s variable costing method, which charge Fixed Overhead To net income as a period expense and treated only variable cost as inventoriable product cost. Also stress that, variable costing caused income to move with sales only while full absorption costing both sales and production volume are affected. Wilcox, recast the June and July Income Statements and Balance sheets using variable costing method, he then......

Words: 861 - Pages: 4

Marketing Group Case Analysis

...already chosen to follow McDonald’s lead. While restaurants like Burger King and Wendy’s may feel pressure to compete with McDonald’s, pursuing the gourmet coffee strategy may be difficult by this point. Starbucks, Dunkin Donuts, and McDonald’s have already solidified their role as specialty coffee giants. Fast food restaurants’ new coffee additions may not be enough to entice new customers who, by now, are already loyal to one of the other brands. Burger King and Wendy’s will have to pursue a unique strategy or brand angle in order to compete with the current giants, much like Taco Bell’s recent decision to add common breakfast ingredients such as eggs, cheese, and ham, to taco and burrito menu items to appeal to the breakfast crowd. 3.In the long run, do you believe that Starbucks will be McDonald’s main competitor in the premium coffee products category? Why or why not? How about Dunkin Donuts as a key competitor? Be sure to consider the implications of question #2 in your answer to the present question.     In the long run I believe that Wendy’s will be McDonalds’ true, main competitor. While Starbucks will indeed have a large share of the market, they have a different customer base. Starbucks customers prefer a higher quality coffee and also more of a coffee shop atmosphere, which is not provided by McDonalds. It should also be know that the type of customer that is having a caramel macchiato from Starbucks in the morning, would not be found at McDonalds’ later......

Words: 837 - Pages: 4

Donner Company Case Analysis

...Donner Company - Operations Analysis Contents Objective 2 Business Context of Donner Company 2 Problem statement 2 Process Flow Diagram 2 Organization Structure 3 Situation analysis 4 Alternates before Donner 4 Recommendations 4 Exhibits 4 Objective The objective of the assignment is to analyze the operations of Donner Company, to find out the problems faced by the company and give recommendations addressing these problems Business Context of Donner Company * Donner Company, founded in 1985, manufactured printed circuit boards to the specifications of a variety of electronics manufacturers competing with approx. 750 printed circuit board manufacturers in the country. * President of Donner Company, Edward Plummer was concerned about productivity, quality and delivery problems as the current difficulties which the company faced. Problem statement 1. Draw the process flow diagram for a normal order that goes through the production system at Donner. 2. What orders [by way of batch size] would you schedule on the CNC drill? On the CNC router? 3. What is the capacity of the Dry Film Photoresist area?  How does capacity change with order size? 4. What is the standard labor time for an order of one board? 8 boards? 200 boards? 5. What are the problems faced by Donner? 6. What are your recommendations to address these problems? Process Flow Diagram Organization Structure Situation analysis 1.......

Words: 951 - Pages: 4

Case Analysis on Costco Companies Inc.

...Case Analysis on Costco Companies Inc. Group- 5 Mastahat Ahmed Arif Md. Salehin Md. Nur Rahman Abdullah Md. Salim Sarker Md. Jahidur Rahim Tabrez Nazir 11164011 11164012 11164020 11164021 11164035 11164022 1 Case Introduction • On July 21, 1998, Pat Turpin, Vice president of Executive member services for Costco Companies Inc had to recommend how to market a new service program • Costco developed a portfolio of services • Services would be available with a annual membership fee of $ 100 • Testing was also conducted 2 Case Introduction •Never really had to market before •Through services they wanted to offer good value to customers •Turpin felt, marketing a new service related program is a big challenge •Selling insurance is very different from selling products 3 Background of the company • Costco Companies Inc.-founded in the north west of United States in 1983 • Costco followed the business format of price club • Costco also expanded internationally and in other parts of US • In July 1998, Costco operated in 24 states – UK, Canada, Mexico and Asia with 278 outlets • Warehouses- designed to operate efficiently • Costco had two types of members 4 Background of the company • They had 25 million card holders • In 1997 through membership fees they earned $400 million • In FY 1997- earned $312 million on sales of $21.5 billion • Costco provides- good brands, large size at good value • Through high volume......

Words: 731 - Pages: 3

The Six-Step Case Analysis Framework

...THE SIX-STEP CASE ANALYSIS FRAMEWORK STEP 1 : ANALYZING THE COMPANY’S HISTORY, DEVELOPMENT AND GROWTH • A list of company’s past strategy and structure • The most essential development in today business • Functional competencies to pursue new business and main lines of business STEP 2 : SITUATION ANALYSIS (SWOT) INTERNAL ANALYSIS • Outcome Analysis : sales analysis (brand; geographic area ; market segments ; specific of distribution ) • Input Analysis : track the cost and level of human resources; expenses and activity in all areas of the marketing mix to generate outcomes EXTERNAL ANALYSIS • General Analysis : environment analysis (take place at the corporate, business unit, long-term trend, product/market level, political/legal, regulation, cultural trends, economy) • Industry Analysis : (actual and potentia industry size; industy growth; industry structure; cost structure; distribution systems; industry trend and developments; identification pf key success factors) • Customer Analysis : (what are our customers ?; what do our customers do with our product(s) ?; Where do our customers make their purchase ; when do our customers make their purchase ?; Why do our customers select our products ?) • Competitive Analysis : (identifying primary (brand), secondary (product and generic), and potential competitors; understanding competitors by ascertaining their size, growth, profitability, objectives, and strategies; assesing competitor’s on......

Words: 587 - Pages: 3

Batesmanor Furniture Case Study Analysis

...BatesManor Furniture History/Analysis BatesManor Furniture Inc is a furniture manufacturer that was founded in the early 1900’s that offers medium to high priced wood bedroom, living room, and dining room furniture. The company’s president is Charlton Bates and the company was found by his great grandfather. BatesManor sells their furniture through high quality department stores nationwide and does not sell them through retail chain stores such as Rooms To Go, or discount outlets. The company is broken up into 10 sales people and 2 regional mangers where the sales people get a base salary as well as a small commission on their individual sales. BatesManor cares about creating brand awareness through promotion expenditures and it’s broken down in to 4 categories. First there is sales expense and administration, then cooperative advertising with retailers, then trade promotions, and lastly consumer advertising. Batemanors spends millions of dollars a year on promotions and advertising, they approximately spent almost $3.7 million dollars in promotion expenditures in 2007. Batesmanor does their advertising mainly through magazines and newspapers as doing a point of purchase strategy as well with retailers. The household furniture industry is a profitable industry as there was an estimated $31 billion dollars in sales in 2007. The industry is broken up into three different categories, which is the household upholstered furniture, which accounts for 50 percent of total......

Words: 1662 - Pages: 7