Holden 2009

In: Business and Management

Submitted By HIVP
Words 8129
Pages 33
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C H A P T E R

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AN INTRODUCTION TO E-BUSINESS
Understanding the Power and Appeal of Operating an Online Venture

Do You Already Know?
• How the Internet and World Wide Web got started
• The advantages of selling on the Internet
• What kinds of products you can sell online
• The primary e-business models

www

For additional questions to assess your current knowledge of the
Internet and e-business opportunities, go to www.wiley.com/college/ holden. What You Will Find Out

What You Will Be Able To Do

• Use the Internet and World Wide
1.1 The history of the Internet and
Web as a public space that mirWorld Wide Web and what their rors the real world developers hoped to accomplish

1.2 The several advantages of operating an e-business compared to the physical business world

• Recognize and use the advantages of starting and operating an online business

• Select an appropriate product or
1.3 That almost any product can service for selling online be sold online—consumer goods, information, professional services, and much more

1.4 That there are three commonly used e-business models

• Choose an appropriate model for creating an e-business

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Copyright © 2009 John Wiley & Sons, Inc.

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Chapter 1: An Introduction to E-Business

INTRODUCTION
Many of us take the Internet for granted; it has become an integral part of our lives—so much so that many people cannot imagine living their lives without spending at least part of their time online. Furthermore, the Internet represents the great new frontier for the business world. Very few new businesses start without at least a minimal online presence, and more and…...

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