Htc Corporation

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HTC Corporation - SWOT Analysis
Description: HTC Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. HTC Corporation - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. HTC Corporation (HTC or “the company”) is engaged in the research, development and manufacture of smart handheld mobile devices. The company's major products include touch phones, personal digital assistants (PDAs) phones, and smartphones, among others. It offers products based on Windows Mobile, Android and Brew mobile platform operating systems. The company mainly offers products under the HTC brand and is involved in original design manufacturing (ODM) operations. The company operates in the Americas, Europe and Asia Pacific. It is headquartered in Taoyuan, Taiwan and employs 12,943 people. The company recorded revenues of TWD278,761.2 million ($8,850.7 million) during the financial year ended December 2010 (FY2010), an increase of 92.9% over 2009. The strong growth was primarily driven by strong growth in shipments, which doubled year on year in the wake of strong demand for smartphones globally. The operating profit of the company was TWD44,132.6 million ($1,401.2 million) in FY2010, an increase of 79.2% over 2009. Its net profit was TWD39,533.6 million ($1,255.2 million) in FY2010, an increase of 74.9% over 2009. Scope of the Report - Provides all the crucial information on HTC Corporation required for business and competitor intelligence needs - Contains a study of the major internal and external factors affecting HTC Corporation in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams…...

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Analysis of Htc

...1 SWOT Analysis HTC 3.2 Competitor Analysis 3.2.1 SWOT Analysis Apple 4. Business model 5. Strategy Plan 5.1 Strategy 5.2 Products 6. Recommendation References Executive Summary Nowadays, there are numerous companies established and raised in two decades. To give some examples, Apple, Samsung and HTC and so on are well-known companies. Following by the internet, these companies not only reinforce its service and sell in real stores but focus the online marketing. The project aims at analyzing the high tech company of HTC and advising the company to solve problems of online marketing. This project focuses on exploring its disadvantages by comparing with other competitors. The result indicates that HTC should improve its delivery service and online service so that it can attract more consumers. 1. Background This project was prepared for HTC to make online marketing better. The definition of online marketing can be defined as decisions of investment which investors made depend on whether behaviors of the company are ethical (Hudson 2005, p. 641). The company, HTC is a high technology corporation, is founded in 1997. Initially, HTC designed the world's first touch and wireless hand-held devices in 1998, and then manufactured some of smartphones and tablets. At the beginning of making smartphones, it was mostly based on Microsoft’s Windows Mobile operating system (OS) software. However, it invented own system “Android” in 2010 (HTC 2012). HTC is popular as......

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Htc Review

...The Great HTC Thunderbolt Antonious Jordan DeVry University Online July 25, 2012 A little over a year ago HTC released a new smartphone called the Thunderbolt. It is one of the first 4G phones that were released. It is an older phone but it was a hot product when it initially released. My wife really wanted this phone for her birthday. I was skeptical of making this purchase because I have had my share of problems with the Android operating systems in the past. I decided to give it another chance, considering the improvements that they have made to the operating system. After purchasing this phone for my wife, I played with it for a few days to see if it measured up to all the hype. I was quite surprised to find out that the phone actually performed a lot better than my previous Android operating smartphone. If you are seeking a phone that has several cutting- edge technological features, an extremely fast processor and a large display screen, then the Thunderbolt should definitely be considered for purchase. The first thing I realized about the phone after powering it was the special customizations that can be made to the screens. It has five different home screens that allow you to assign anything to it to give you easy access to your applications. The screens have places for you to assign your favorite people to call or text and even for your most used social networks. Another catchy thing that the screen gives you access to is the Google...

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Htc Annual Report 2012

...LETTER TO HTC SHAREHOLDERS 4 34 50 RESULTS AND RISK MANAGEMENT CHAPTER 2 COMPANY PROFILE CHAPTER 3 BUSINESS OPERATIONS 104 CHAPTER 8 FINANCIAL INFORMATION CHAPTER 7 AFFILIATE INFORMATION AND OTHER SPECIAL NOTES 14 118 138 CHAPTER 1 LETTER TO HTC SHAREHOLDERS 1 LETTER TO SHAREHOLDERS LETTER TO SHAREHOLDERS 1 LETTER TO SHAREHOLDERS Dear shareholders, Faced with increasingly intense competitive pressure in the global smartphone market, HTC Corporation (HTC) has in the past year continued to allocate resources to product development, technological innovation, and marketing in order to satisfy consumer needs and at the same time solidify HTC's core developmental ability. 2012 saw HTC reach its 15th anniversary, marking an important milestone. In February, at Mobile World Congress (MWC) held in Barcelona, HTC started a camera and audio revolution with the announcement of its One series of smartphones. These smartphones introduced new technological advances such as "Amazing Camera" and "Authentic Sound," bringing consumers a brand-new user experience. In addition, in order to meet the needs of different consumers, HTC has successfully rolled out a variety of smartphones such as the DROID DNA, HTC J, and HTC Butterfly that deliver superior performance and eye-catching, user-focused designs. These smartphones were positively received by the market. In addition, HTC jointly launched with Microsoft the Windows Phone 8X by HTC......

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Htc Info

...HTC Posted on June 16, 2012 by John Dudovskiy HTC Corporation (formerly known as High Tech Computer Corp.) is a Taiwan-based smartphone manufacturing company engaged in design, development, manufacturing and sales of mobile computers, personal digital assistant phones, touch phones and smart phones and offers its products in Europe, Asia pacific, North and Latin America, Africa and Middle East (Bloomberg, 2010). The company has gained a reputation in terms of innovation related to the features of their products as well as their design   The Evolution of HTC HTC was founded in 1997 by three business people and technology enthusiasts Cher Wang, HT Cho and Peter Chou. The founders took the roles of Chairwoman, Director of Board and Chairman of HTC Foundation, and President and CEO respectively. At the initial period of business HTC was mainly involved in partnerships with companies like Compaq, Dell and HP designing and building PDAs (personal digital assistants) for them. The most innovative and acclaimed products of these brands HTC was closely involved in include Compaq iPAQ, Treo 650, O2 XDA, and Orange SPV (Hi, we’re HTC, 2010) The company was introduced to the public as an independent brand starting from June 2006, and manufactured its first own brand product HTC Touch, which is claimed to be by the company a first finger-friendly touch-screen smartphone in June 2007. Today HTC boasts with its popular products as Touch Diamond, Hero, HD2, HD Legend, and Desire,......

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Htc Ssssssssssssssss

...History Of HTC Cher Wang (王雪紅), H. T. Cho (卓火土), and Peter Chou (周永明) founded HTC in 1997.[9] Initially a manufacturer of notebook computers, HTC began designing some of the world's first touch and wireless hand-held devices in 1998.[10] The company has a rich heritage of many "firsts", including creating the first Microsoft-poweredsmartphone (2002) and the first Microsoft 3G phone (2005). Their first major product, one of the world's first touch-screen smartphones, appeared in 2000. As an ODM for HP and Palm, HTC built the HP iPAQ and the Palm Treo 650. In 2007 HTC acquired the mobile-device company Dopod International.[11] In June 2008, HTC changed its official name from High Tech Computer Corporation to HTC Corporation. In October 2009, HTC launched the brand tagline "quietly brilliant", and the YOU campaign, HTC's first global advertising campaign.[12] In June 2010, the company launched the HTC Evo 4G, the first 4G-capable phone in the United States.[13] In July 2010, HTC announced it would begin selling smartphones in China under its own brand name in a partnership with China Mobile.[14] In 2010 HTC sold over 24.6 million handsets, up 111% over 2009.[15] At the Mobile World Congress on 16 February 2011, the GSM Association named HTC the "Device Manufacturer of the Year" for 2011.[16] In April 2011, the company's market value surpassed that of Nokia, making HTC the third-largest smartphone-maker in the world behind Apple and Samsung.[17] On 6 July 2011, it was......

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Htc Analysis

...HTC corporation, a company founded in Taiwan, and originally started as a firm that made personal digital assistants for other companies. HTC then transitioned into the fast growing Smartphone category and had emerged as the world’s fourth largest Smartphone manufacturer by 2009. But HTC is now facing big name players such as Nokia, Apple and Samsung Electronics and the competition for high-end sophisticated mobile devices has became more intensifying. CEO Peter Chou is now facing several decisions in order to move his company forward. In this first part, the performance of HTC will be evaluated, looking at the competitive advantages and vulnerabilities. In the second part the operating system strategy will be analysed. Finally, many companies are now offering their own application store, in this part we will analyse whether HTC should build its own app store or do something else. Performance of HTC and the competitive advantages and vulnerabilities. Based on the vision of Cher Wang to develop a small, hand-held computer like device, HTC developed its first PDA in 2000. HTC was commissioned to be an original design manufacturer (ODM). In the ODM business HTC manufactured smartphones for branded handset companies. The consequences were that HTC only had little responsibility for sales, marketing, or inventory management. Besides HTC designed phones for service providers such as t-mobile and Vodafone. HTC supported operators by helping them build unique value propositions......

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Dossier Htc

.............................................................................................................4 Famille de produits ............................................................................................................................................................................................5 Le marketing en chiffres .......................................................................................................................................................................................6 Evolution des ventes..........................................................................................................................................................................................6 Les comptes HTC .................................................................................................................................................................................................6 Environnement externe ...................................................................................................................................................................................7 Segmentation de marché .................................................................................................................................................................................7 Concurrence et parts de marchés........................................................................................................................

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Htc Report

...and Peter Chou. The founders took the roles of Chairwoman, Director of Board and Chairman of HTC Foundation, and President and CEO respectively. Today HTC boasts with its popular products as Touch Diamond, Hero, HD2, HD Legend, and Desire, and has been ranked by Business Week as the second best performing technology company in Asia in 2007, and third place in Business Week Global listing in 2006. Since 2007, they have regularly introduced many critically-acclaimed mobile devices under their own brand, and our portfolio includes Smartphone’s and tablets powered by the Android and Windows Phone operating systems. HTC Corporation designs and manufactures handheld wireless telecommunications devices, otherwise known as Smartphone’s, based on Google's Android and Microsoft's Windows Mobile operating systems. (HTC is a hardware platform development partner with Microsoft.) Originally a contract electronics manufacturer, the company now aggressively markets phones under its own brand. The HTC Dream was the first cell phone to feature the Android software operating system. Other devices include the Desire, Explorer, Rhyme, and Sensation. HTC's phones are marketed by wireless communications carriers including T-Mobile USA. A focus on product design with performance, endurance, craftsmanship, and intuitive tools and interfaces, ensures an elegant experience in a beautiful, minimalist package. HTC contributes a variety of innovations that include an amazing camera — cameras that rival......

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Htc Case

...Introduction This paper will provide an analysis of High Tech Computer Corporation (HTC) a Taiwanese corporation operating in the mobile phone and smartphone industry, as described in ‘HTC Corp. in 2012’ by Yoffie, Alcacer, Kim (2012). It will aim to provide an insight into some of the challenges which HTC encounters, due to both internal and external developments, and how these challenges affect the strategic position of HTC, as well as the sustainability of its future. Lastly, this paper will conclude with a strategic advice to the directors of HTC on what steps they ought to undertake in order to move HTC into the top three of smartphone producers worldwide. Overall, the major challenges which HTC encounters can be related to two facts. Firstly: HTC operates in a highly competitive, fast growing market, which is driven by innovation and technology-based developments: In 2011 annual growth of the smartphone market was recorded at 61% (Yoffie, Alcacer, Kim, 2012). Competing in a high-growth market brings various opportunities as well as complications along, some of which will be discussed below. Secondly, the fact that HTC has recently switched from solely providing via operators to selling phones under its own brand name has brought about a variety of challenges which will be discussed below. Customization versus Scalability In the past, HTC has differentiated itself by providing customized products, i.e. by tailoring products to the needs......

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Htc Overview

...A statement by Cher Wang, Chairman and Peter Chou, President and Chief Executive Officer at HTC Corporation is given below. The statement has been taken from the company's 2010 annual report. It is my great pleasure to witness the sustained growth and market success of HTC Corporation with each and every one of our investors. Sustained expansion in overall business operations and HTC's brand development crowned a year of exceptional growth at HTC. We shipped 24.67 million smartphones in 2010 - the first time in our history where shipment broke through 20 million. This more than doubles our 2009 shipment number and gives HTC a year-on-year growth rate much higher than the sector average. This stellar performance reflects not only strong market growth, but also dedication by all HTC employees and strong recognition from our customers and consumers. Key accomplishments Innovative and agile, HTC continues to pioneer the mobile experience. 2010 was no exception. This year saw the launch of many new models destined to become HTC "classics". British technology magazine t3 named the new HTC desire their "phone of the year". US- based technology news website Cnet.com picked the HTC evo 4G (the world's first 3G/4G android phone) as its "Best phone of Ctia 2010". Our flagship model for 2010, the HTC desire Hd, went further still, setting a new benchmark for other smartphones to follow. desire Hd packs a Qualcomm 1GHz processor, generous 4.3" LCd screen, dolby mobile and srs virtual......

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Executive Summary of Htc

...NAME: SHIVANGI GUPTA SECTION:D ENROLLMENT NO. : A1506914057 ASSIGNMENT EXECUTIVE SUMMARY HTC transformed itself an ODM to one of the leading provider of telecommunication devices. Empowered with strong R&D the company enters market as a first movers with numerous innovations which prized the company with high growth and many recognitions. While innovations, partnership with giant brands, strong manufacturing facility its strength HTC also have weakness of producing pricy products, having weak shipment network, using stumble marketing strategy. Moreover, the company faces threats of intense rivalry from competitors, being substituted by cheaper products and patent. Despite all of this the Taiwanese company has many opportunities. HTC is a ‘Question Mark’ in BCG matrix. It experiencing high bargaining power from customer, low bargaining power from suppliers, medium threats of substitutes, high threat of new entrant, high competition from rivals. The company adopted growth strategy as corporate level strategy and differentiation as business level strategy. It also gives high priority in innovation strategies. Influenced by innovation strategy its organizational structure is organic. HTC should continue to produce innovative and cutting edge technology driven product to sustain its competitive advantage. It also should focuses on producing low end phones and penetrate more markets around the world. The company should produces wider categories of products and develop......

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Htc One M9 Analysis

...A Progressive Digital Media business COMPANY PROFILE HTC Corporation REFERENCE CODE: D030D163-1966-4A48-AE13-80DC33BF7F54 PUBLICATION DATE: 9 Oct 2015 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. HTC Corporation TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts...............................................................................................................3 Business Description...........................................................................................4 History...................................................................................................................5 Key Employees.....................................................................................................8 Key Employee Biographies..................................................................................9 Major Products and Services............................................................................14 Revenue Analysis...............................................................................................15 SWOT Analysis...................................................................................................16 Top......

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Htc Swot

...Strength: 1. Customization: HTC has a long experience with the network suppliers. It did a good job to customize their mobile phones according to the requirement and needs of the network suppliers. ( put it in other way, they have no choice. Customization is the only way to win the sale from the network supplier.) 2. Touch Technology: HTC produced the first Touch Technology in the world, even more earlier than the Iphone. So they hold the core technology of Touch Technology, which is now the mainstream technology in the smartphone market. even Apply is a bit jealous and try to restrain this little brother, through the lawsuit. ( for reference, please look at the article: Apple lawsuit wrecks Taiwan group's quiet life http://www.ftchinese.com/story/001031576/en ) 3. Innovation: HTC is renowned for innovation. The current CEO is famous for engineering and innovation. ( the HTC R&D/Sales rate In 2009 is 6%, compared to 3.4% of Apple, 3.2% of Samsung, 11.7% of Nokia.) Weakness: 1. Brand: it is the HTC fatal flaw. HTC is really new brand, with which is not familiar by the customers, resulting from the long history of ODM and customization. 2. High cost: The manufacture cost of HTC is relatively higher, compared to its competitors. This weakness led HTC to the slim margin, which can make domino effects on the further development of HTC, such as less research cost, more rely on the subsidy of network suppliers, ) The cost of customization, lack of patent, lack of the......

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Htc Paper

...HTC Corporation, formerly High Tech Computer Corporation, is a Taiwan-based manufacturer of smartphones founded in 1997. The company initially made smartphones based primarily on Microsoft's Windows Mobile software, but in 2009 it began to shift its focus away from Windows Mobile devices to devices based on the Android operating system. HTC is also a member of the Open Handset Alliance, a group of handset manufacturers and mobile network operators dedicated to the advancement of the Android mobile device platform.The HTC Dream, marketed by T-Mobile in many countries as the T-Mobile G1, was the first phone to the market that uses the Android mobile device platform. HISTORY Although initially the company made notebook computers, HTC decided to make a strong push towards hand-held devices.In 1998, they started designing some of the world's first touch and wireless handheld devices. The company has a rich heritage of many "firsts", including creating the first Microsoft-powered smartphone (2002) and the first Microsoft 3G phone (2005).Their first major product was made in 2000. They made one of the world's first touch screen smart phones. They started using 3G early on in 2005 and made the world's first Android phone in 2008, the HTC Dream. HTC TACKLING EVENTS OCCURING Weighing the potential outcomes of Apple's patent infringement lawsuit against HTC, several IP and patent lawyers say HTC's phones could be barred from the United States, but both sides will probably look for......

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Htc Analysis

...Strategic Marketing Study Case : HTC Summary 1- Introduction……………………………………………………………………………1 2 - Analysis……………………………………………………………………….……….2 2.1-Description of HTC………………………………………………….………….2 2.2-Industry analysis…………………………………………………….………….2 2.3 -PEST Analysis………………………………………………………………….4 2.3.1-Political……………………………………………………….……………4 2.3.2 -Economical……………………………………………………………….4 2.3.3 Social………………………………………………………………………5 2.3.4Technological…………………………………………………………..….6 3 - HTC MarketingStrategy………………………………………………………..……..6 3.1-SWOtAnalysis………………………………………………………………6 3.1.1Strengths………………………………………………..…………………6 3.1.2Weakness……………………………………………..…...………………7 4 - Recomandations…………………………………………………..……………………9 1. Introduction HTC is a company that was launched in 1997 in Taiwan. This company emerged in the smartphone market with big success and broke a lot of industry sales records. This company is a good example of a rapid rise to success because of its high technological expertise and innovative ideas. At the start, HTC was not well known in the smartphone and tablets industry. However, HTC innovative design and state of the art technologies generated big interest. According to some primary research, customers who owned HTC phone did not know a lot about HTC as a company. That is to say, HTC brand awareness was......

Words: 2492 - Pages: 10