I Think I Am/Am Not an Entrepreneur. I Am a ... Entrepreneur Because...

In: Business and Management

Submitted By dijon88
Words 1768
Pages 8
"I think I am/am not an entrepreneur. I am a ... entrepreneur because...” 15/9/201

Introduction
In this assignment, I will explain as to why I think I am a lifestyle entrepreneur and the reasons as to why I think I am classified as this type of entrepreneur. I will discuss what a lifestyle entrepreneur is as well as the major motivations that form an integral part of the lifestyle entrepreneur’s choice to follow the specified path. The following motivations of autonomy, family and leisure time, passion and intrinsic reward and satisfaction as well as life quality will be discussed at different stages of my assignment. I will also show how some of these motivations integrate together to form a basis for the lifestyle entrepreneur.

What is a lifestyle entrepreneur?
As noted by Henderson (2002:49), to support a desired lifestyle or provide a family income is reasons as to why a lifestyle entrepreneur will start a new venture. These entrepreneurs also seek independence and control over their own schedule. Whilst Mottiar (2007:67) argues that a lifestyle entrepreneur is concerned with maintaining income at a level sufficient enough to provide them and their family with adequate funds to allow them to enjoy their chosen lifestyle. As can been seen in the above, lifestyle entrepreneurs aim to make as much money as they require to live and maintain the lifestyle of their choice (Janssen-Selvadurai, 2010:187). Important components to the lifestyle entrepreneur that act as motivating factors for starting a new venture are more family and leisure time as well as location attractiveness (Cederholm & Hultman, 2010:16). Lifestyle entrepreneurs may use other subjective measures to measure their overall success as an alternative to financial measures. Subjective measures such as stability between work and domestic responsibility as well as lifestyle and personal freedom…...

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