Innovation After the 11.03 Disaster

In: Business and Management

Submitted By AthanChris
Words 1168
Pages 5
So, ladies and gentlemen, dear colleagues, a very good evening on behalf of me too and a very warm welcome to this section of presentations tonight. My name is Thanasis Christou and I’m studying Business Administration at the Athens University of Economics and Business. Tonight I will show you a presentation about Innovation in Japan after the earthquake and the tsunami of 2011.

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More specifically the purpose of this presentation is to illustrate how some companies in Japan used innovation as both an effective marketing tool and a growth engine after the 11.03 disaster.

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. Tonight we will first take a quick look at what happened in Japan that time, how this nation is looking to the future and then how 4 big Japanese companies responded innovatively as well as what this can mean for us as future business people.

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Well, most of us were about to enter the university when we‘ve been looking at the images of the disaster coming from Japan. A nine magnitude earthquake followed by a devastating tsunami had as a result tons of debris, thousands of hectares of farmland devastated, a huge cost in direct material damage, a much more serious environmental disaster caused by the meltdown at Fukushima nuclear plant BUT the most shocking figures are the thousands of people that have been evacuated and most of all the nineteen thousands of people being killed by the tsunami.

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Well, most of us were about to enter the university when we‘ve been looking at the images of the disaster coming from Japan. A nine magnitude earthquake followed by a devastating tsunami had as a result tons of debris, thousands of hectares of farmland devastated, a huge cost in direct material damage, a much more serious environmental disaster caused by the meltdown at Fukushima nuclear plant BUT the most shocking figures are the thousands of people that have been evacuated and…...

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