Internet Technology, Marketing, and Security

In: Business and Management

Submitted By sayturk
Words 2574
Pages 11
Assignment 4:
Internet Technology, Marketing, and Security
/////////////
Strayer University
Contemporary Business
Professor Elizabeth DELONE
03-03-2013

1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. New communication technologies provide people an environment in where participation and discussion is the basis and where people can share their thoughts, ideas and creations. This virtual environment‐ that is called as social media ‐ is a user based environment and seems to be important in terms of bringing crowds and people together and increasing the interaction among them (Vural &Bat, 2010). This interaction creates a good and profitable opportunity for people and companies in terms of marketing and advertising. Sometimes it is even observed that the border between the virtual and the real world appears to blur. Moreover, it is possible to find new friends in this world, share your social and political opinions with others, and even to take serious decisions so as to get married with the ones whom you meet in this world. Social media, which is on a rapid rise especially among youngsters in terms of usage value, seems to be a serious competitor to today's traditional media and even threaten it. Since Social Media Marketing is fast and attractive, it is addressing a lot of people today. More people, particularly young people, are spending less time watching television and listening to the radio and more time online, according to a survey of consumer digital media and entertainment habits run in 2007 by IBM. The survey has TV and personal internet usage almost tied in a heated battle. Sixty-six percent of respondents reported viewing one to four hours of TV per day, whereas 60 percent reported the same for internet usage. Offline advertising has traditionally been expensive and…...

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