Internet Technology

In: Business and Management

Submitted By diamond23
Words 2891
Pages 12
Internet Technology, Marketing, and Security
Diamond Taylor
Professor Westray
Contemporary Business – 508
May 30, 2013

Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes When social media first began, it was viewed primarily as a way for people to have fun online by communicating with one another about a diverse variety of topics, similar to a type of “online recreation” on a personal level. It didn’t take long for companies to realize the opportunities available for using social media for business. The participation in social media once it caught on has been tremendous, and it only seems to grow with each passing day. It was only natural for companies to want to harness some of that power to promote their products and/or services. Some of the benefits of social media for businesses are: * Social Media for the businesses offers increased exposure by implementing social media in your marketing plan will give your business increased exposure. This exposure, in return, will result in increased traffic and new email list members. It has an improved search engine, new network connections with other businesses, lead generation and improved sales. * Social media for businesses offer marketing strategy diversification. Social media marketing offers plenty of benefits on its own, but business owners find their results are even better when they combine it with other traditional advertising methods. In a well diverse strategy, a plan usually includes social media, email, trade shows and conference events, press releases, webinars, blogging and article marketing. * Social media for businesses offers brand building and feedback. It is easy to fall into the mindset of using social media for promoting your brand to masses, but there is another benefit here. In addition to getting your product or…...

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