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Is Community Engagement a Solution to the Ethical Problems Associated with ‘Spin’? or Does It Just Create a New Set of Problems?

In: Social Issues

Submitted By dreamsbi
Words 2223
Pages 9
‘Community engagement’ shows us the ways of how ethical communication can encourage individuals and groups participate and involve in political debates (Demetrious, 2012). It gives individuals in the society has the right and freedom to speak, to challenge, to provoke awareness through participation in public debate. ‘Democracy’ is the conceptual provenance of ‘community engagement’ (Demetrious, 2012). In other words, community engagement plays an important role in our democracy system. As Birch and Glazebrook (2000, p.41) state that corporate is under a great pressure to increase its profit, to keep a good relationship with its investors. Without doubt that ‘spin’ is a strategy for corporate in common use to frame information in a way that can be easily accepted by public who are related tosw. Gare also state that ‘The business community is becoming more isolated from the community at large and looking after its own interests’ (cited in Birch and Glazebrook 2000, p.41). Using the theories of the citizenship (Hudson & Kane 2000) and the communication (Habermas 1989) this essay will discuss the role and relationship of ‘community engagement’ to society and how ‘community engagement’ can be a solution to ethical problems associated with spin. The case study “The Wrribee toxic dump” will be used to demonstrate the arguments.
Community engagement is a big theory that included both citizenship theory and communication theory. Hudson and kane (cited in Demetrious 2012, p.2) define citizenship theory as member who belongs to the community and are required to fulfill the community responsibilities, “belonging brings responsibility and fulfillment of responsibility promotes a sense of belonging”. Citizenship offers the rights and responsibilities for individuals of society. Public sphere is the concept draw from communication theory. “The citizen who participated in the…...

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