Jamba Juice

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Submitted By kpohlman
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Written Analysis and Evaluation of

TABLE OF CONTENTS 1. Title Page…………………………………………………………………….page 1 2. Table of Contents……………………………………………………………page 2 3. History and Background……………...…………………………………..pages 3-5 4. Products and Services………………...…………………………………..pages 6-7 5. Financial Summary………………….……………………………………pages 8-9

History and Background
Kirk Perron, the founder of Jamba Juice, had a desire of self-business since he was very young. At the age of 16 he started to work at Vons, bagging groceries, and ultimately he became assistant manager at Safeway. This process helped him to gain 10 years of valuable retail experience. At the age of 25, he stop his day job and worked late night stocking groceries and started working out and bicycling during the day. Usually after exercising, he would buy a smoothie, which was healthier than frozen drinks. This eventually put the ideas in his mind to open his own smoothie store.
Kirk Perron started to gather his people to help him launch the business. He met his director of research and developer, Joe Vergara, at Safeway store who already was involved in the juice bar business, Kevin Peters who became director of partnership development, and Linda Ozawa the head of marketing. One of the obstacles that Kirk Perron faced at the start of the business was the fact that he could not convince the bank to get loan. Therefore, he had to sell his apartment and borrow money from his mother and his friend, all together he got $115,000. This is how they could get their first location on San Luis Obispo and in April 1990, they opened their first smoothie store, and named it Juice Club. By the end of second year, Juice Club was turning profit and Kirk Peron was ready to expand the business. Since he was unsuccessful with getting a loan, he decided to expand through franchising. Kirk Perron’s…...

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