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Jaypee Cement

In: Business and Management

Submitted By vishu00
Words 4926
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AT

Submitted to:- Submitted by:-
Mr. Sajid Husain Mohd Zeeshan
Cluster Head, 10bbaho40 Reliance Communications Ltd BBA-8semester
Allahabad Batch : AUGUST (10-14) .

INDEX

Executive Summary 1. Introduction 2. Objective of the study 3. Company Profile- * About the Company * Company’s Product and its Features * Marketing Strategies * Competitors * Government Policies * Achievements * Mission * Visions * National and International Image 4. Research Methodology- * Research Problem * Sources of data * Type of research * Method of data collection * Analysis of collected data 5. Project

* Introduction of the topic 6: DATA ANALYSIS & INTERPRETATION

* DATA INTERPRETATION & FINDING OF CUSTOMER SURVEY 7: CONCLUSIONS 8: SUGGESTION

CHAPTER -1

Introduction

Indian Telecom industry is one of the fastest growing telecom markets in the
World .Telecom in real sense means transfer of information between two or more persons situated at distant places through radio electric signals. The popular meaning of telecom always involves making dialogue through electric signals with the help of electronic device. Now a day’s people have come more accustomed to telecommunication facility in place of old postal system or any other methods of exchange of communication. With its high population and development potential India is having one of the fastest growing telecom networks in the world. India’s public sector telecom company BSNL is the 7th largest telecom company in the world. Reliance, Vodafone, Airtel, Idea, Virgin Mobile, Tata indicom, Aircel, Uninor etc are other major operators in India.
The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010.India added 113.26 million new customers in 2008, the largest globally. In April 2008,India had already overtaken the US as the second largest wireless market. With an average 9.5 million customers added every month. The telecom penetration is over 33.6%.This means that 1/3 Indians has a telephone connection.
Telecommunication sector in India can be divided into two segments: Fixed Service Provider (FSPs), and Cellular Services. Fixed line services consist of basic services, national or domestic long distance and international long distance services. Private services focus on the business/corporate sector, and offer reliable, high- end services, such as leased lines, ISDN, closed user group and videoconferencing. Cellular services can be further divided into two Categories. Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). The GSM sector is dominated by Airtel and Vodafone, while the CDMA sector is dominated by Reliance and Tata Indicom. Opening up of international and domestic long distance telephony services are the major growth drivers for cellular industry. Cellular operators get substantial revenue from these services, and compensate them for reduction in tariffs on airtime, which along with rental was the main source of revenue.The reduction in tariffs for airtime, national long distance, international long distance, and handset prices has driven demand.

In 1990s the telecom sector was opened up by the Government for private investment as a part of Liberalization Privatization Globalization policy. Therefore it become necessary to separate the Govt’s policy of DOT on October 01,2000 and named it as Bharat Sanchar Nigam Ltd.. Many private operators such as Reliance Idia mobile, Hutch, Airtel, Idea, Tata indicom, BPL, Bharti etc successfully entered the high potential Indian telecom market.

The mobile services were commercially launched in August 1995 in India. In present scenario Bsnl and Mtnl are the incumbents in their respective areas of operation and continue to enjoy the dominant service provider status in the domain of fixed line services. Reliance, Vodafone, Airtel, Idea, Virgin Mobile Tata Indicom, Aircel, Uninor, Tata Docomo etc are other major operators in India.

Companies in Telecom Sector

1. Reliance, 2. Vodafone, 3. Airtel, 4. Idea , 5. Virgin Mobile 6. Tata indicom, 7. Aircel, 8. BSNL 9. Tata Docomo

CHAPTER -2

OBJECTIVE OF THE STUDY The main objective of this report is the analysis of the “MARKETING & DISTRIBUTION SYSTEM OF RELIANCE COMMUNICATION IN ALLAHABAD”. The main purpose is to know whether the retailers are satisfied with marketing and distribution system of Reliance Communication in Allahabad in comparison to other competitors. Since retailers play a very important role, act like bridge between company And consumers, it is very important to know the satisfaction level so that their complaints and problems can be know and can be resolved. In today’s age of cut throat competition if retailers would not be satisfied, they will not be able to satisfy consumers and it will finally result in company loss.
This is a type if “descriptive research” in which market characteristics and functions are described. Main characteristics of this report is “problem solving” because with the help of this survey complaint and problems of retailers can be known and ratified. Areas of Allahabad, Raniganj, and Patti are selected for research 100 retailers are selected as sample. This survey has been done by direct interview and questionnaire.
This research is done with care and honesty. It is expected that the result would help the organization to know the satisfaction level of retailers and also their problem so that proper planning and policies can be made and implemented towards these problems.
CHAPTER- 3

Company profile * ABOUT THE COMPANY * COMPANY’S PRODUCT & ITS FEATURES * MARKETING STRATEGIES * COMPETITORS * ACHIEVEMENTS * MISSION * VISSION

“Think big, think fast, think ahead.
Ideas are no one’s monopoly.” - Dhirubhai H. Ambani

ABOUT THE COMPANY

FOUNDER- Shri Dhirubhai H. Ambani Reliance Communications Limited (formerly Reliance Infocomm) founded by the late Shri. Dhirubhai H Ambani (1932-2002) in the year 1966 is the flagship company of the Reliance Anil Dhirubhai Ambani Group. Few men in history have made as dramatic a contribution to their country’s economic fortunes as did the founder of Reliance, Shri. Dhirubhai H Ambani. Under Dhirubhai’s extraordinary vision and leadership, Reliance scripted one of the greatest growth stories in corporate history anywhere in the world, and went on to become India’s largest private sector enterprise.
As with all great pioneers, there is more than one unique way of describing the true genius of Dhirubhai: The corporate visionary, the unmatched strategist, the proud patriot, the leader of men, the architect of India’s capital markets, and the champion of shareholder interest. But the role Dhirubhai cherished most was perhaps that of India’s greatest wealth creator. In one lifetime, he built, starting from the proverbial scratch, India’s largest private sector enterprise.
When Dhirubhai embarked on his first business venture, he had a seed capital of barely US$ 300 (around Rs.14, 000). Over the next three and a half decades, he converted this fledgling enterprise into a Rs.60,000 crore colossus—an achievement which earned Reliance a place on the global Fortune 500 list, the first ever Indian private company to do so.
His corporate philosophy was short: Think big, think differently, think fast, and think ahead, ideas are no one’s monopoly. Dhirubhai is widely regarded as the father of India’s capital markets. In 1977, when Reliance Textile Industries Limited first went public, the Indian stock market was a place patronized by a small club of elite investors which dabbled in a handful of stocks .Undaunted, Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO, promising them, in exchange for their trust, substantial return on their investments.
Dhirubhai was clear that education alone can empower people. A great communicator himself he communicated to inspire, guide and motivate. Dhirubhai knew the power of information and communication and how it can be harnessed to achieve these goals and to make time and distance irrelevant. Though rooted the traditional Indian values, Dhirubhai was a quintessential man-a man of the New Millennium. This was reflected in his passion for mega sized projects, state of the art technology and high productivity.
Reliance infocomm is the outcome of the late visionary Dhirubhai Ambani’s dream to herald a digital revolution in India by bringing affordable means of information and communication to the doorsteps of india vast population.
Though the company's oil-related operations form the core of its business, it has diversified its operations in recent years. After severe differences between the founder's two sons, Mukesh Ambani and Anil Ambani, the group was divided between them in 2006. Reliance communications ltd was incorporated on the 15th July, 2004 under the companies’ act 1956 under the name Reliance Infrastructure Developers Pvt. ltd with effect from 25th July 2005 the company was converted into a public limited company and the word private was deleted from the name of the company. Subsequently the name of Reliance Infrastructure Developers ltd was changed to Reliance communication ventures ltd with effect from 3rd August 2005 and further the name was changed to its present name i.e. Reliance Communication ltd with effect from 7th June 2006.
Reliance Communications is the flagship company of the Anil Dhirubhai Ambani Group (ADAG) of companies. Listed on the National Stock Exchange and the Bombay Stock Exchange, it is India’s leading integrated telecommunication company with over 35 million customers. Its business encompasses a complete range of telecom services covering mobile and fixed line telephony. It includes broadband, national and international long distance services and data services along with an exhaustive range of value-added services and applications. Its constant endeavor is to achieve customer delight by enhancing the productivity of the enterprises and individuals we serve.
Reliance Communications Limited founded by the late Shri. Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. It is India's foremost truly integrated telecommunications service provider. With a customer base of over 36 million including close to one million individual overseas retail customers, Reliance Communications ranks among the top ten Asian Telecom companies. Its corporate clientele includes 600 Indian, 250 multinational corporations and over 200 global carriers and owns and operates the world's largest next generation, IP enabled connectivity infrastructure, comprising over 150,000 kilometers of fiber optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.
RELIANCE COMMUNICATIONS LIMITED, a company incorporated under the provisions of the Companies Act, 1956 and having its registered office situated at H Block,1st Floor, Dhirubhai Ambani Knowledge City, Navi Mumbai-400710 India

Chairman’s profile- Reliance Communications Limited founded by the late Shri. Dhirubhai H. Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. Regarded as one of the foremost corporate leaders of India, Anil Dhirubhai Ambani is the chairman of all listed companies of Reliance ADA group namely Reliance communication, Reliance capital, Reliance energy, and reliance natural resources.
An MBA from the Wharton School of the University of Pennsylvania, Shri Ambani is credited with pioneering several financial innovations in the Indian capital markets. He spearheaded the country’s first forays into overseas capital markets with international public offerings of global depositary receipts, convertibles and bonds. Under his chairmanship, the constituent companies of the Reliance ADA group have raised nearly US$ 3 billion from global financial markets in a period of less than 15 months.
He is currently a member of:- * Wharton Board of Overseers, The Wharton School, USA * Board of Governors, Indian Institute of Management (IIM), Ahmedabad * Board of Governors, Indian Institute of Technology (IIT), Kanpur * Executive Board, Indian School of Business (ISB), Hyderabad * In June 2004, Shri Ambani was elected as an Independent member of the Rajya Sabha – Upper House, Parliament of India, a position he chose to resign voluntarily on March 25, 2006. * president of the Dhirubhai Ambani Institute of Information and Communications Technology, Gandhinagar
Select Awards and Achievements- * Voted ‘the Businessman of the Year’ in a poll conducted by The Times of India – TNS, December 2006 * Voted the ‘Best role model’ among business leaders in the biannual Mood of the Nation poll conducted by India Today magazine, August 2006 * Conferred ‘the CEO of the Year 2004’ in the Platt’s Global Energy Awards * Conferred 'The Entrepreneur of the Decade Award' by the Bombay Management Association, October 2002 * Awarded the First Wharton Indian Alumni Award by the Wharton India Economic Forum (WIEF) in recognition of his contribution to the establishment of Reliance as a global leader in many of its business areas, December 2001 * Selected by Asiaweek magazine for its list of 'Leaders of the Millennium in Business and Finance' and was introduced as the only 'new hero' in Business and Finance from India, June 1999

Other major ada group companies

Company’s products-

* Reliance Base Phone
It is Land Line phone in other words Base Phone, it is not
Moveable instrument provide weir-less Base Phone. * Reliance Mobile In initial stage company provide chipset phone in market I can say Reliance bring Boom in communication market. * Reliance Data Card Reliance provide chip Data Card, only just Rs.1499 * Reliance Voucher, E-Recharge Company provides many type voucher and E-Recharge for different type product like GSM Mobile, CDMA Mobile, Data Card, Land Line etc. * Reliance PCO Reliance PCO one of the biggest commercial Phone India. * Reliance Broad Band Reliance Broad Band have very good speed-100 MBPS.
RELIANCE POSTPAID FIXED WIRELESS PHONES-

RELIANCE MOBILES-

COLOUR HANDSETS-

VEDIO CAMERA PHONE-

BIG TV
DTH Service

RELIANCE NETCONNECT USB MODEM

Huawei EC 168 C Huawei EC 1260

ZTE MG880 Huawei EC 121 LG LXU 800

Marketing Strategies

* Reliance target the rural India

The main targeted customers of Rim are from rural India. By offering cheap and light mobile sets Reliance attracts most of the customers of small villages and towns. * Offering cheap handsets

Reliance offers cheap and free connections to all customers. The cost for Rs-700/set and onward. * Free support and services

In every district and big towns rim opens its service centers to provide better support and services. * Strong logistics and supply chain

Reliance has a strong logistic and supply all over India. In every small town the potential customers can easily purchase the rim sets. * Targeting youngsters in metropolitans

Reliance attracts youngsters by offering colorful handset at lower prices

* Marketing mix
Price: low price strategy
Place: maximum outlets and service centre’s
Product: varieties available for various groups
Promotion: various schemes for pre-paid and post-paid

Achievements
2012
January 10
Reliance Communications adds a record 1.4 million subscribers in December06
January 18 Say Hello on Reliance ‘Simply 2030’
January 30
Reliance joins Lenovo and Intel for "Internet on the Move"
February2
Reliance Communications’ market capitalization tops Rs 1 lakh crore (1 trillion rupees or 24.39 billion US dollars) on Bombay Stock Exchange
February 16
Reliance Communications offers best value on roaming March 23 Govt’s Rural Telephone Scheme (RDEL) through Reliance Communications successfully closes by March 31, 2007 April 6 Reliance Communications acquires 1.2 million subscribers in March 2007. May 2 A Classic Bonanza – Reliance Communications unveils handsets @ Rs 777 May 10 Reliance sets a new record, one million Classic handsets sold in just one week May 14 Reliance Communications launches Classic Color Bonanza - Color handsets @ Rs 1234 June 6 Reliance Communications adds 1.4 million new mobile subscribers in May2007 June 6 Reliance Classic' Makes Music - FM Radio Phones Launched at just Rs.1888 2011
January01
Reliance Infocomm launches "One Nation, One Tariff" to enable Reliance India Mobile prepaid users to call anywhere in India at Re one per minute.
March06
Reliance Communications Ventures Ltd. India's leading integrated telecommunications company, a member of the Reliance – ADA group, lists on the Bombay Stock Exchange and National Stock Exchange.
June22
Reliance Communications ties up with Disney to offer on Reliance Mobile World India's first 3D animation on mobile.
November 17
Reliance Communications launches Free Group Term Life Cover for its CDMA subscribers

December 28
Reliance Communications’ FLAG Telecom announces FLAG Next Gen to cover 60 countries 2010
January 04
Reliance introduces first e-recharge facility in CDMA in India.
January 24
Reliance India Mobile announces mega rural plan to cover 4 lakh villages and 65 crore Indians by December 2005.
June 26
Anil Ambani appointed Chairman of Reliance Infocomm
July 30
Air Deccan and Reliance Web World join hands to offer air ticket booking facility at Reliance Web World.
August18
Reliance Infocomm rolls out international roaming facility across several countries to become the first Indian CDMA operator to offer its customers such a service.
September21
Apollo Hospital and Reliance Infocomm join hands to provide top class healthcare service to millions of Indians in over a hundred Indian cities.

December 12
Reliance Infocomm and China Telecom sign agreement for telecom services to provide direct telecommunication service, including a global hubbing service, to subscribers in the two countries.

2009
January 12
International wholesale telecommunications service provider, FLAG Telecom amalgamates with Reliance Gateway, a wholly owned subsidiary of Reliance Infocomm
February 9
Launches RIM Prepaid with attractive offer - For Rs 3500 get a Motorola C131 mobile phone and Rs 3240 worth of re- charge vouchers instantly and stay connected for 1 year
February 17
Reliance subsidiary Flag Telecom announces FALCON Project - a major new Middle East Loop Terabits Submarine Cable System with links to Egypt and Hong Kong via India
June 8
Reliance Infocomm introduces World Card - a Prepaid International calling card for affordable and convenient ISD calls from India.
August 5
Launches the first regional Customer Contact Centre in Chennai
2008
February 14
Launches Reliance Web World in top 16 cities
April 25
Introduces colour handsets
May 1
Launches Reliance India Mobile Service commercially in top 92 cities with one million customers.
June 10
Launches India's first wireless Point of Sale (POS)
July 3
Launches R Connect Internet connection cable
Aug 26
Introduces Reliance India Phone Fixed Wireless Phone and Terminal
October 6
Launches integrated broadband centre at Reliance Web World, Bangalore
October 30
Reliance becomes India's largest mobile service provider within 7 months of commercial launch
November 3
Customer base touches 5 million

November 16
Launches National Roaming
2007
February 25
Obtains International Long Distance License from Govt. of India
December 22
Commissions 1st Optic Fiber Backbone ring
December 24
Establishes 1st Point of Interconnect (POI) in New Delhi
2006
May 10
Optic fiber laying process commences in Gujarat, Andhra Pradesh & Maharashtra
2005
"Make a phone call cheaper than a postcard and you will usher in a revolutionary transformation in the lives of millions of Indians" - Dhirubhai Ambani

2004
The Reality, November 15
Reliance Infocomm begins Project Planning

COMPETITORS OF RELIANCE COMMUNICATIONS

1. Reliance, 2. Vodafone, 3. Airtel, 4. Idea , 5. Virgin Mobile 6. Tata indicom, 7. Aircel,

MISSION OF RELIANCE COMMUNICATIONS

Excellence in Communication initiatives

* To attain global best practices and become a world-class communication Service provider – guided by its purpose to move towards greater degree Sophistication and maturity. * To work with vigour, dedication and innovation to achieve excellence in service, quality, reliability, safety and customer care as the ultimate goal. * To earn the trust and confidence of all stakeholders, exceeding their expectations and make the Company a respected household name. * To consistently achieve high growth with the highest levels of productivity. * To be a technology driven, efficient and financially sound organization. * To contribute towards community development and nation building.

VISION OF RELIANCE COMMUNICATIONS * “We will leverage our strengths to execute complex global-scale projects to facilitate leading-edge information and communication services affordable to all individual consumers and businesses in India. * We will offer unparalleled value to create customer delight and enhance business productivity. * We will also generate value for our capabilities beyond Indian borders and enable millions of India's knowledge workers to deliver their services globally.”

CHAPTER- 4
RESEARCH METHODOLOGY
A Research Design is the framework or plan for a study which is used as a guide in collecting and analyzing the data collected. It is the blue print that is followed in completing the study. The basic objective of research cannot be attained without a proper research design. It specifies the methods and procedures for acquiring the information needed to conduct the research effectively. It is the overall operational pattern of the project that stipulates what information needs to be collected, from which sources and by what methods.
RESEARCH PROBLEM * Collection of Data of other companies –Tata indicom, Airtel, Vodafone, idea & BSNL * Retailers some time gives wrong data
TYPE OF RESEARCH- Descriptive research
SOURCES OF DATA * Primary data (Data collected from the Company outlet, & customers) * Internet * Retailers * Distributor * Other Trainees (Runner)
METHOD OF DATA COLLECTION
The data collection method was primary in nature. A direct retailer and customer survey was done through personal contacts. The respondents themselves filled the questionnaire as per their free and frank responses. The reason for using the direct method of interview was the accuracy of personal interview. The filled questionnaire was later analyzed and interpreted to draw conclusions. * MARKET VISITING & SURVEY

* APPROACH FOR NEW RETAIL COUNTER

* Research Instrument - Questionnaires

* Type of Questionnaire - Structured

* Sampling Unit - Retailer, customers

* Sampling Method - Judgmental

* Contact Method - Personal Interview

Analysis of the collected data

After the collection of data required, the statistical data have been analyzed in tabular form so that it may systematically describe the characteristics of the variables.
CHAPTER-5
Marketing
&
Distribution Network
Of

ANALYSIS AND FINDINGS

Analysis of first part

1. Do you think that Reliance has best marketing network in Allahabad?
(a). Yes (b). No

-------------------------------------------------
Interpretation: Most of the retailers say’s that Reliance marketing network is not best in Allahabad so there is a need to work on developing marketing strategies and apply them to increase the services provided & brand value.

2. Are you satisfied with the services provided by the distributors?

(a). Yes (b). No

-------------------------------------------------
Interpretation: This shows that retailers are satisfied with the services provided by the company. This is a result of good strategies of company.

3. If no, then what is the main reason?
(a). Shortage of product
(b). Not providing information about schemes (c). Billing problem (d). Dissatisfactory behavior

-------------------------------------------------
Interpretation: Here major problem is that dissatisfactory behavior of service provider. Interaction between retailers in deceplinery manner.

4. Does the sales person from reliance come to your outlet? (a). Yes (b). No

-------------------------------------------------
Interpretation: This pie chart shows that salesperson come to the maximum outlets of the Reliance.

5. Do you easily get all the product of Reliance?
(a). Yes (b). No

-------------------------------------------------
Interpretation: The retailers easily get the various products of Reliance this is a result of good marketing strategies.

6. If no then which product? (a). Mobiles (b). RCV (C). Net Connect (d). Accessories

-------------------------------------------------
Interpretation: Accessories are not or very less provided by Reliance so there is a need to work upon this.

7. Any suggestion regarding marketing and distribution network of Reliance Communication in Allahabad? (a). Product should be available (b). Distributors service should be improved

-------------------------------------------------
Interpretation: There is a lot of need of work upon the distributor’s services to improve them and product should be available in market

Analysis of second part

This part contains different location of Pratapgarh which has been started early.

1. Do you think that Reliance has best marketing network in Allahabad?

(a). Yes (b). No

-------------------------------------------------
Interpretation: Here marketing network of Reliance is not good in Pratapgarh so there is a need to improve it.

2. Are you satisfied with the services provided by the distributors?

(a). Yes (b). No

-------------------------------------------------
Interpretation: Here satisfaction level is high in Pratapgarh this is a result of good marketing network.

3. If no, then what is the main reason?
(a). Shortage of product
(b). Not providing information about schemes (c). Billing problem (d). Dissatisfactory behavior

-------------------------------------------------
Interpretation: Here major problem is that dissatisfactory behavior of service provider. Interaction between retailers in indeciplinery manner.

4. Does the sales person from reliance come to your outlet? (a). Yes (b). No

-------------------------------------------------
Interpretation: Graph shows that salesperson come to the various outlets maximum time.

5. Do you easily get all the product of Reliance?
(a). Yes (b). No

-------------------------------------------------
Interpretation: The graph shows an average result means this should be increased to get better result.

6. If no then which product? (a). Mobiles (b). RCV (C). Net Connect (d). Accessories

-------------------------------------------------
Interpretation: Mobiles are easily available then RCV, Net Connect and accessories. The availability of RCV should be increased along with Net Connect & accessories.

7. Any suggestion regarding marketing and distribution network of Reliance Communication in Allahabad? (a). Product should be available (b). Service should be improved

-------------------------------------------------
Interpretation: Services should be improved to a higher extent and products should also be available in the market.

Analysis of final part

Combine analysis of both the parts

This part is combination of first two parts.

1. Do you think that Reliance has best marketing network in Allahabad?

(a). Yes (b). No

-------------------------------------------------
Interpretation: Finally we can say that Reliance marketing network is not best in Allahabad region so there is a great need of improving the marketing network.

2. Are you satisfied with the services provided by the distributors?
(a).Yes (b). No

-------------------------------------------------
Interpretation: This shows that satisfaction level is high but 40% retailers are not satisfied that’s a huge problem.

3. If no, then what is the main reason?

(a). Shortage of product
(b). Not providing information about schemes (c). Billing problem (d). Dissatisfactory behavior

-------------------------------------------------
Interpretation: Dissatisfactory behavior is the key reason because of which marketing network of Reliance is not the best so this should be improved.

4. Does the sales person from reliance come to your outlet? (a). Yes (b). No

-------------------------------------------------
Interpretation: 80% of sales person visits the Reliance outlets regularly so this is a good sign of marketing strategies implemented.

5. Do you easily get all the product of Reliance?
(a). Yes (b). No

-------------------------------------------------
Interpretation: Reliance products are easily available in the market this is a good result of good marketing network spread over the market.

6. If no then which product? (a). Mobiles (b). RCV (C). Net Connect (d). Accessories

-------------------------------------------------
Interpretation: Mobile is the product which is very easily available in the market and then RCV is next to it so there is a need to improve the availability of RCV and other products like Net Connect & accessories.

7. Any suggestion regarding marketing and distribution network of Reliance Communication in Allahabad? (a). Product should be available (b). Distributors service should be improved

-------------------------------------------------
Interpretation: Finally this graph represent that services should be improved and then the product should be available in the market.

Retailer’s Questionnaire

Retailer Name : ………………………………..
Address : ……………………………
Contact Person : ……………………………
1. Do you think that Reliance has best marketing and distribution in Allahabad? Yes | | No | | 2. Are you satisfied with service provider by your distributor? Yes | | No | |
3. If no, then what is the main reason?
(a). Shortage of product.
(b). Not providing information about schemes.
(c). Billing problems.
(d). Dissatisfactory behavior.

4. Does the sales person from Reliance come to your outlet?
(a). Yes (b). NO
5. Do you easily get all the products of Reliance? (a). Yes (b). No 6. If no than which product? (a). Mobile Handsets (b). RCV (c). Net Connect (d). Accessories 7. Any suggestion regarding marketing and distribution network of Reliance Communication in Allahabad?
………………………………………………………………………………………………………………………………………………………………………………………………………………………

CHAPTER- 7 CONCLUSION

Reliance communication is a very big brand name and I am very thankful to the Reliance people to help me in completing my project in Reliance communication. Reliance communication provides me the good opportunities to make my skills stronger in marketing. I am also very thankful to my project guide Mr. Sajid Husain (Cluster Head, Reliance Communication) for giving me his useful guidelines and important time.
While doing this project I have talked with many people and came to know about the market and I learnt that how the companies’ works and what they have to do for retaining their position in the market. Reliance Communications has trained me to face the challenges whatever in the market. * As RELIANCE COMMUNICATION is a telecom company the project was totally a marketing project hence it helped me to practically understand the telecommunication services. * The company helped to understand various schemes.

* The company also helped me to understand every step of their competitors in the market

* During the survey it is observed that what are the real problems faced by the customer.

* Meeting different people in various segments, interviewing with corporate and actual users helped me to learn the basics of telecom industry.

* During the survey I came to know the real competition between the major players of telecom industry. It helped me to understand the future of telecom industry with its opportunities and threats.

CHAPTER- 8 Suggestions After completing my work of analyzing and creating customers for, Data cards of Reliance communication I want to recommend some important facts to the company about its products. * Company should come with some good and effective plans to make the customer satisfied. * Company should move towards the good customer relations so company should plan for the customer relationship management. * Sales Executives are not getting proper guidance and support from the seniors because of heavy workload on them so there is a need to manage workload so managing manpower is also a big task to do. * Majority of respondents complain about the after sales services like billings, and interruption in the network so the quality of after sales services should be improved. * Customer care services are very poor company should improve that part also. * Device installation and registration on site should be easier to work so that customers need not to give more papers at the time of purchasing a new connection. * Reliance Communication should make such strategies which suits the company’s name and brand. Reliance Communication is already having a good brand image.

BIBLIOGRAPHY

WEBSITES:

* WWW.reliancecommunication.com

* www.google.com

* www.altavista.com

BOOKS PREFFERED:

* Marketing Management- Philip Kotler

* Marketing Management- Rajan Saxena

NEWS PAPERS:

* THE ECONOMIC TIMES * THE TIMES OF INDIA…...

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Ambuja Cement

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