Free Essay

Jaypee Cement

In: Business and Management

Submitted By vishu00
Words 4926
Pages 20

Submitted to:- Submitted by:-
Mr. Sajid Husain Mohd Zeeshan
Cluster Head, 10bbaho40 Reliance Communications Ltd BBA-8semester
Allahabad Batch : AUGUST (10-14) .


Executive Summary 1. Introduction 2. Objective of the study 3. Company Profile- * About the Company * Company’s Product and its Features * Marketing Strategies * Competitors * Government Policies * Achievements * Mission * Visions * National and International Image 4. Research Methodology- * Research Problem * Sources of data * Type of research * Method of data collection * Analysis of collected data 5. Project

* Introduction of the topic 6: DATA ANALYSIS & INTERPRETATION




Indian Telecom industry is one of the fastest growing telecom markets in the
World .Telecom in real sense means transfer of information between two or more persons situated at distant places through radio electric signals. The popular meaning of telecom always involves making dialogue through electric signals with the help of electronic device. Now a day’s people have come more accustomed to telecommunication facility in place of old postal system or any other methods of exchange of communication. With its high population and development potential India is having one of the fastest growing telecom networks in the world. India’s public sector telecom company BSNL is the 7th largest telecom company in the world. Reliance, Vodafone, Airtel, Idea, Virgin Mobile, Tata indicom, Aircel, Uninor etc are other major operators in India.
The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010.India added 113.26 million new customers in 2008, the largest globally. In April 2008,India had already overtaken the US as the second largest wireless market. With an average 9.5 million customers added every month. The telecom penetration is over 33.6%.This means that 1/3 Indians has a telephone connection.
Telecommunication sector in India can be divided into two segments: Fixed Service Provider (FSPs), and Cellular Services. Fixed line services consist of basic services, national or domestic long distance and international long distance services. Private services focus on the business/corporate sector, and offer reliable, high- end services, such as leased lines, ISDN, closed user group and videoconferencing. Cellular services can be further divided into two Categories. Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). The GSM sector is dominated by Airtel and Vodafone, while the CDMA sector is dominated by Reliance and Tata Indicom. Opening up of international and domestic long distance telephony services are the major growth drivers for cellular industry. Cellular operators get substantial revenue from these services, and compensate them for reduction in tariffs on airtime, which along with rental was the main source of revenue.The reduction in tariffs for airtime, national long distance, international long distance, and handset prices has driven demand.

In 1990s the telecom sector was opened up by the Government for private investment as a part of Liberalization Privatization Globalization policy. Therefore it become necessary to separate the Govt’s policy of DOT on October 01,2000 and named it as Bharat Sanchar Nigam Ltd.. Many private operators such as Reliance Idia mobile, Hutch, Airtel, Idea, Tata indicom, BPL, Bharti etc successfully entered the high potential Indian telecom market.

The mobile services were commercially launched in August 1995 in India. In present scenario Bsnl and Mtnl are the incumbents in their respective areas of operation and continue to enjoy the dominant service provider status in the domain of fixed line services. Reliance, Vodafone, Airtel, Idea, Virgin Mobile Tata Indicom, Aircel, Uninor, Tata Docomo etc are other major operators in India.

Companies in Telecom Sector

1. Reliance, 2. Vodafone, 3. Airtel, 4. Idea , 5. Virgin Mobile 6. Tata indicom, 7. Aircel, 8. BSNL 9. Tata Docomo


OBJECTIVE OF THE STUDY The main objective of this report is the analysis of the “MARKETING & DISTRIBUTION SYSTEM OF RELIANCE COMMUNICATION IN ALLAHABAD”. The main purpose is to know whether the retailers are satisfied with marketing and distribution system of Reliance Communication in Allahabad in comparison to other competitors. Since retailers play a very important role, act like bridge between company And consumers, it is very important to know the satisfaction level so that their complaints and problems can be know and can be resolved. In today’s age of cut throat competition if retailers would not be satisfied, they will not be able to satisfy consumers and it will finally result in company loss.
This is a type if “descriptive research” in which market characteristics and functions are described. Main characteristics of this report is “problem solving” because with the help of this survey complaint and problems of retailers can be known and ratified. Areas of Allahabad, Raniganj, and Patti are selected for research 100 retailers are selected as sample. This survey has been done by direct interview and questionnaire.
This research is done with care and honesty. It is expected that the result would help the organization to know the satisfaction level of retailers and also their problem so that proper planning and policies can be made and implemented towards these problems.


“Think big, think fast, think ahead.
Ideas are no one’s monopoly.” - Dhirubhai H. Ambani


FOUNDER- Shri Dhirubhai H. Ambani Reliance Communications Limited (formerly Reliance Infocomm) founded by the late Shri. Dhirubhai H Ambani (1932-2002) in the year 1966 is the flagship company of the Reliance Anil Dhirubhai Ambani Group. Few men in history have made as dramatic a contribution to their country’s economic fortunes as did the founder of Reliance, Shri. Dhirubhai H Ambani. Under Dhirubhai’s extraordinary vision and leadership, Reliance scripted one of the greatest growth stories in corporate history anywhere in the world, and went on to become India’s largest private sector enterprise.
As with all great pioneers, there is more than one unique way of describing the true genius of Dhirubhai: The corporate visionary, the unmatched strategist, the proud patriot, the leader of men, the architect of India’s capital markets, and the champion of shareholder interest. But the role Dhirubhai cherished most was perhaps that of India’s greatest wealth creator. In one lifetime, he built, starting from the proverbial scratch, India’s largest private sector enterprise.
When Dhirubhai embarked on his first business venture, he had a seed capital of barely US$ 300 (around Rs.14, 000). Over the next three and a half decades, he converted this fledgling enterprise into a Rs.60,000 crore colossus—an achievement which earned Reliance a place on the global Fortune 500 list, the first ever Indian private company to do so.
His corporate philosophy was short: Think big, think differently, think fast, and think ahead, ideas are no one’s monopoly. Dhirubhai is widely regarded as the father of India’s capital markets. In 1977, when Reliance Textile Industries Limited first went public, the Indian stock market was a place patronized by a small club of elite investors which dabbled in a handful of stocks .Undaunted, Dhirubhai managed to convince a large number of first-time retail investors to participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO, promising them, in exchange for their trust, substantial return on their investments.
Dhirubhai was clear that education alone can empower people. A great communicator himself he communicated to inspire, guide and motivate. Dhirubhai knew the power of information and communication and how it can be harnessed to achieve these goals and to make time and distance irrelevant. Though rooted the traditional Indian values, Dhirubhai was a quintessential man-a man of the New Millennium. This was reflected in his passion for mega sized projects, state of the art technology and high productivity.
Reliance infocomm is the outcome of the late visionary Dhirubhai Ambani’s dream to herald a digital revolution in India by bringing affordable means of information and communication to the doorsteps of india vast population.
Though the company's oil-related operations form the core of its business, it has diversified its operations in recent years. After severe differences between the founder's two sons, Mukesh Ambani and Anil Ambani, the group was divided between them in 2006. Reliance communications ltd was incorporated on the 15th July, 2004 under the companies’ act 1956 under the name Reliance Infrastructure Developers Pvt. ltd with effect from 25th July 2005 the company was converted into a public limited company and the word private was deleted from the name of the company. Subsequently the name of Reliance Infrastructure Developers ltd was changed to Reliance communication ventures ltd with effect from 3rd August 2005 and further the name was changed to its present name i.e. Reliance Communication ltd with effect from 7th June 2006.
Reliance Communications is the flagship company of the Anil Dhirubhai Ambani Group (ADAG) of companies. Listed on the National Stock Exchange and the Bombay Stock Exchange, it is India’s leading integrated telecommunication company with over 35 million customers. Its business encompasses a complete range of telecom services covering mobile and fixed line telephony. It includes broadband, national and international long distance services and data services along with an exhaustive range of value-added services and applications. Its constant endeavor is to achieve customer delight by enhancing the productivity of the enterprises and individuals we serve.
Reliance Communications Limited founded by the late Shri. Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. It is India's foremost truly integrated telecommunications service provider. With a customer base of over 36 million including close to one million individual overseas retail customers, Reliance Communications ranks among the top ten Asian Telecom companies. Its corporate clientele includes 600 Indian, 250 multinational corporations and over 200 global carriers and owns and operates the world's largest next generation, IP enabled connectivity infrastructure, comprising over 150,000 kilometers of fiber optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.
RELIANCE COMMUNICATIONS LIMITED, a company incorporated under the provisions of the Companies Act, 1956 and having its registered office situated at H Block,1st Floor, Dhirubhai Ambani Knowledge City, Navi Mumbai-400710 India

Chairman’s profile- Reliance Communications Limited founded by the late Shri. Dhirubhai H. Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. Regarded as one of the foremost corporate leaders of India, Anil Dhirubhai Ambani is the chairman of all listed companies of Reliance ADA group namely Reliance communication, Reliance capital, Reliance energy, and reliance natural resources.
An MBA from the Wharton School of the University of Pennsylvania, Shri Ambani is credited with pioneering several financial innovations in the Indian capital markets. He spearheaded the country’s first forays into overseas capital markets with international public offerings of global depositary receipts, convertibles and bonds. Under his chairmanship, the constituent companies of the Reliance ADA group have raised nearly US$ 3 billion from global financial markets in a period of less than 15 months.
He is currently a member of:- * Wharton Board of Overseers, The Wharton School, USA * Board of Governors, Indian Institute of Management (IIM), Ahmedabad * Board of Governors, Indian Institute of Technology (IIT), Kanpur * Executive Board, Indian School of Business (ISB), Hyderabad * In June 2004, Shri Ambani was elected as an Independent member of the Rajya Sabha – Upper House, Parliament of India, a position he chose to resign voluntarily on March 25, 2006. * president of the Dhirubhai Ambani Institute of Information and Communications Technology, Gandhinagar
Select Awards and Achievements- * Voted ‘the Businessman of the Year’ in a poll conducted by The Times of India – TNS, December 2006 * Voted the ‘Best role model’ among business leaders in the biannual Mood of the Nation poll conducted by India Today magazine, August 2006 * Conferred ‘the CEO of the Year 2004’ in the Platt’s Global Energy Awards * Conferred 'The Entrepreneur of the Decade Award' by the Bombay Management Association, October 2002 * Awarded the First Wharton Indian Alumni Award by the Wharton India Economic Forum (WIEF) in recognition of his contribution to the establishment of Reliance as a global leader in many of its business areas, December 2001 * Selected by Asiaweek magazine for its list of 'Leaders of the Millennium in Business and Finance' and was introduced as the only 'new hero' in Business and Finance from India, June 1999

Other major ada group companies

Company’s products-

* Reliance Base Phone
It is Land Line phone in other words Base Phone, it is not
Moveable instrument provide weir-less Base Phone. * Reliance Mobile In initial stage company provide chipset phone in market I can say Reliance bring Boom in communication market. * Reliance Data Card Reliance provide chip Data Card, only just Rs.1499 * Reliance Voucher, E-Recharge Company provides many type voucher and E-Recharge for different type product like GSM Mobile, CDMA Mobile, Data Card, Land Line etc. * Reliance PCO Reliance PCO one of the biggest commercial Phone India. * Reliance Broad Band Reliance Broad Band have very good speed-100 MBPS.




DTH Service


Huawei EC 168 C Huawei EC 1260

ZTE MG880 Huawei EC 121 LG LXU 800

Marketing Strategies

* Reliance target the rural India

The main targeted customers of Rim are from rural India. By offering cheap and light mobile sets Reliance attracts most of the customers of small villages and towns. * Offering cheap handsets

Reliance offers cheap and free connections to all customers. The cost for Rs-700/set and onward. * Free support and services

In every district and big towns rim opens its service centers to provide better support and services. * Strong logistics and supply chain

Reliance has a strong logistic and supply all over India. In every small town the potential customers can easily purchase the rim sets. * Targeting youngsters in metropolitans

Reliance attracts youngsters by offering colorful handset at lower prices

* Marketing mix
Price: low price strategy
Place: maximum outlets and service centre’s
Product: varieties available for various groups
Promotion: various schemes for pre-paid and post-paid

January 10
Reliance Communications adds a record 1.4 million subscribers in December06
January 18 Say Hello on Reliance ‘Simply 2030’
January 30
Reliance joins Lenovo and Intel for "Internet on the Move"
Reliance Communications’ market capitalization tops Rs 1 lakh crore (1 trillion rupees or 24.39 billion US dollars) on Bombay Stock Exchange
February 16
Reliance Communications offers best value on roaming March 23 Govt’s Rural Telephone Scheme (RDEL) through Reliance Communications successfully closes by March 31, 2007 April 6 Reliance Communications acquires 1.2 million subscribers in March 2007. May 2 A Classic Bonanza – Reliance Communications unveils handsets @ Rs 777 May 10 Reliance sets a new record, one million Classic handsets sold in just one week May 14 Reliance Communications launches Classic Color Bonanza - Color handsets @ Rs 1234 June 6 Reliance Communications adds 1.4 million new mobile subscribers in May2007 June 6 Reliance Classic' Makes Music - FM Radio Phones Launched at just Rs.1888 2011
Reliance Infocomm launches "One Nation, One Tariff" to enable Reliance India Mobile prepaid users to call anywhere in India at Re one per minute.
Reliance Communications Ventures Ltd. India's leading integrated telecommunications company, a member of the Reliance – ADA group, lists on the Bombay Stock Exchange and National Stock Exchange.
Reliance Communications ties up with Disney to offer on Reliance Mobile World India's first 3D animation on mobile.
November 17
Reliance Communications launches Free Group Term Life Cover for its CDMA subscribers

December 28
Reliance Communications’ FLAG Telecom announces FLAG Next Gen to cover 60 countries 2010
January 04
Reliance introduces first e-recharge facility in CDMA in India.
January 24
Reliance India Mobile announces mega rural plan to cover 4 lakh villages and 65 crore Indians by December 2005.
June 26
Anil Ambani appointed Chairman of Reliance Infocomm
July 30
Air Deccan and Reliance Web World join hands to offer air ticket booking facility at Reliance Web World.
Reliance Infocomm rolls out international roaming facility across several countries to become the first Indian CDMA operator to offer its customers such a service.
Apollo Hospital and Reliance Infocomm join hands to provide top class healthcare service to millions of Indians in over a hundred Indian cities.

December 12
Reliance Infocomm and China Telecom sign agreement for telecom services to provide direct telecommunication service, including a global hubbing service, to subscribers in the two countries.

January 12
International wholesale telecommunications service provider, FLAG Telecom amalgamates with Reliance Gateway, a wholly owned subsidiary of Reliance Infocomm
February 9
Launches RIM Prepaid with attractive offer - For Rs 3500 get a Motorola C131 mobile phone and Rs 3240 worth of re- charge vouchers instantly and stay connected for 1 year
February 17
Reliance subsidiary Flag Telecom announces FALCON Project - a major new Middle East Loop Terabits Submarine Cable System with links to Egypt and Hong Kong via India
June 8
Reliance Infocomm introduces World Card - a Prepaid International calling card for affordable and convenient ISD calls from India.
August 5
Launches the first regional Customer Contact Centre in Chennai
February 14
Launches Reliance Web World in top 16 cities
April 25
Introduces colour handsets
May 1
Launches Reliance India Mobile Service commercially in top 92 cities with one million customers.
June 10
Launches India's first wireless Point of Sale (POS)
July 3
Launches R Connect Internet connection cable
Aug 26
Introduces Reliance India Phone Fixed Wireless Phone and Terminal
October 6
Launches integrated broadband centre at Reliance Web World, Bangalore
October 30
Reliance becomes India's largest mobile service provider within 7 months of commercial launch
November 3
Customer base touches 5 million

November 16
Launches National Roaming
February 25
Obtains International Long Distance License from Govt. of India
December 22
Commissions 1st Optic Fiber Backbone ring
December 24
Establishes 1st Point of Interconnect (POI) in New Delhi
May 10
Optic fiber laying process commences in Gujarat, Andhra Pradesh & Maharashtra
"Make a phone call cheaper than a postcard and you will usher in a revolutionary transformation in the lives of millions of Indians" - Dhirubhai Ambani

The Reality, November 15
Reliance Infocomm begins Project Planning


1. Reliance, 2. Vodafone, 3. Airtel, 4. Idea , 5. Virgin Mobile 6. Tata indicom, 7. Aircel,


Excellence in Communication initiatives

* To attain global best practices and become a world-class communication Service provider – guided by its purpose to move towards greater degree Sophistication and maturity. * To work with vigour, dedication and innovation to achieve excellence in service, quality, reliability, safety and customer care as the ultimate goal. * To earn the trust and confidence of all stakeholders, exceeding their expectations and make the Company a respected household name. * To consistently achieve high growth with the highest levels of productivity. * To be a technology driven, efficient and financially sound organization. * To contribute towards community development and nation building.

VISION OF RELIANCE COMMUNICATIONS * “We will leverage our strengths to execute complex global-scale projects to facilitate leading-edge information and communication services affordable to all individual consumers and businesses in India. * We will offer unparalleled value to create customer delight and enhance business productivity. * We will also generate value for our capabilities beyond Indian borders and enable millions of India's knowledge workers to deliver their services globally.”

A Research Design is the framework or plan for a study which is used as a guide in collecting and analyzing the data collected. It is the blue print that is followed in completing the study. The basic objective of research cannot be attained without a proper research design. It specifies the methods and procedures for acquiring the information needed to conduct the research effectively. It is the overall operational pattern of the project that stipulates what information needs to be collected, from which sources and by what methods.
RESEARCH PROBLEM * Collection of Data of other companies –Tata indicom, Airtel, Vodafone, idea & BSNL * Retailers some time gives wrong data
TYPE OF RESEARCH- Descriptive research
SOURCES OF DATA * Primary data (Data collected from the Company outlet, & customers) * Internet * Retailers * Distributor * Other Trainees (Runner)
The data collection method was primary in nature. A direct retailer and customer survey was done through personal contacts. The respondents themselves filled the questionnaire as per their free and frank responses. The reason for using the direct method of interview was the accuracy of personal interview. The filled questionnaire was later analyzed and interpreted to draw conclusions. * MARKET VISITING & SURVEY


* Research Instrument - Questionnaires

* Type of Questionnaire - Structured

* Sampling Unit - Retailer, customers

* Sampling Method - Judgmental

* Contact Method - Personal Interview

Analysis of the collected data

After the collection of data required, the statistical data have been analyzed in tabular form so that it may systematically describe the characteristics of the variables.
Distribution Network


Analysis of first part

1. Do you think that Reliance has best marketing network in Allahabad?
(a). Yes (b). No

Interpretation: Most of the retailers say’s that Reliance marketing network is not best in Allahabad so there is a need to work on developing marketing strategies and apply them to increase the services provided & brand value.

2. Are you satisfied with the services provided by the distributors?

(a). Yes (b). No

Interpretation: This shows that retailers are satisfied with the services provided by the company. This is a result of good strategies of company.

3. If no, then what is the main reason?
(a). Shortage of product
(b). Not providing information about schemes (c). Billing problem (d). Dissatisfactory behavior

Interpretation: Here major problem is that dissatisfactory behavior of service provider. Interaction between retailers in deceplinery manner.

4. Does the sales person from reliance come to your outlet? (a). Yes (b). No

Interpretation: This pie chart shows that salesperson come to the maximum outlets of the Reliance.

5. Do you easily get all the product of Reliance?
(a). Yes (b). No

Interpretation: The retailers easily get the various products of Reliance this is a result of good marketing strategies.

6. If no then which product? (a). Mobiles (b). RCV (C). Net Connect (d). Accessories

Interpretation: Accessories are not or very less provided by Reliance so there is a need to work upon this.

7. Any suggestion regarding marketing and distribution network of Reliance Communication in Allahabad? (a). Product should be available (b). Distributors service should be improved

Interpretation: There is a lot of need of work upon the distributor’s services to improve them and product should be available in market

Analysis of second part

This part contains different location of Pratapgarh which has been started early.

1. Do you think that Reliance has best marketing network in Allahabad?

(a). Yes (b). No

Interpretation: Here marketing network of Reliance is not good in Pratapgarh so there is a need to improve it.

2. Are you satisfied with the services provided by the distributors?

(a). Yes (b). No

Interpretation: Here satisfaction level is high in Pratapgarh this is a result of good marketing network.

3. If no, then what is the main reason?
(a). Shortage of product
(b). Not providing information about schemes (c). Billing problem (d). Dissatisfactory behavior

Interpretation: Here major problem is that dissatisfactory behavior of service provider. Interaction between retailers in indeciplinery manner.

4. Does the sales person from reliance come to your outlet? (a). Yes (b). No

Interpretation: Graph shows that salesperson come to the various outlets maximum time.

5. Do you easily get all the product of Reliance?
(a). Yes (b). No

Interpretation: The graph shows an average result means this should be increased to get better result.

6. If no then which product? (a). Mobiles (b). RCV (C). Net Connect (d). Accessories

Interpretation: Mobiles are easily available then RCV, Net Connect and accessories. The availability of RCV should be increased along with Net Connect & accessories.

7. Any suggestion regarding marketing and distribution network of Reliance Communication in Allahabad? (a). Product should be available (b). Service should be improved

Interpretation: Services should be improved to a higher extent and products should also be available in the market.

Analysis of final part

Combine analysis of both the parts

This part is combination of first two parts.

1. Do you think that Reliance has best marketing network in Allahabad?

(a). Yes (b). No

Interpretation: Finally we can say that Reliance marketing network is not best in Allahabad region so there is a great need of improving the marketing network.

2. Are you satisfied with the services provided by the distributors?
(a).Yes (b). No

Interpretation: This shows that satisfaction level is high but 40% retailers are not satisfied that’s a huge problem.

3. If no, then what is the main reason?

(a). Shortage of product
(b). Not providing information about schemes (c). Billing problem (d). Dissatisfactory behavior

Interpretation: Dissatisfactory behavior is the key reason because of which marketing network of Reliance is not the best so this should be improved.

4. Does the sales person from reliance come to your outlet? (a). Yes (b). No

Interpretation: 80% of sales person visits the Reliance outlets regularly so this is a good sign of marketing strategies implemented.

5. Do you easily get all the product of Reliance?
(a). Yes (b). No

Interpretation: Reliance products are easily available in the market this is a good result of good marketing network spread over the market.

6. If no then which product? (a). Mobiles (b). RCV (C). Net Connect (d). Accessories

Interpretation: Mobile is the product which is very easily available in the market and then RCV is next to it so there is a need to improve the availability of RCV and other products like Net Connect & accessories.

7. Any suggestion regarding marketing and distribution network of Reliance Communication in Allahabad? (a). Product should be available (b). Distributors service should be improved

Interpretation: Finally this graph represent that services should be improved and then the product should be available in the market.

Retailer’s Questionnaire

Retailer Name : ………………………………..
Address : ……………………………
Contact Person : ……………………………
1. Do you think that Reliance has best marketing and distribution in Allahabad? Yes | | No | | 2. Are you satisfied with service provider by your distributor? Yes | | No | |
3. If no, then what is the main reason?
(a). Shortage of product.
(b). Not providing information about schemes.
(c). Billing problems.
(d). Dissatisfactory behavior.

4. Does the sales person from Reliance come to your outlet?
(a). Yes (b). NO
5. Do you easily get all the products of Reliance? (a). Yes (b). No 6. If no than which product? (a). Mobile Handsets (b). RCV (c). Net Connect (d). Accessories 7. Any suggestion regarding marketing and distribution network of Reliance Communication in Allahabad?


Reliance communication is a very big brand name and I am very thankful to the Reliance people to help me in completing my project in Reliance communication. Reliance communication provides me the good opportunities to make my skills stronger in marketing. I am also very thankful to my project guide Mr. Sajid Husain (Cluster Head, Reliance Communication) for giving me his useful guidelines and important time.
While doing this project I have talked with many people and came to know about the market and I learnt that how the companies’ works and what they have to do for retaining their position in the market. Reliance Communications has trained me to face the challenges whatever in the market. * As RELIANCE COMMUNICATION is a telecom company the project was totally a marketing project hence it helped me to practically understand the telecommunication services. * The company helped to understand various schemes.

* The company also helped me to understand every step of their competitors in the market

* During the survey it is observed that what are the real problems faced by the customer.

* Meeting different people in various segments, interviewing with corporate and actual users helped me to learn the basics of telecom industry.

* During the survey I came to know the real competition between the major players of telecom industry. It helped me to understand the future of telecom industry with its opportunities and threats.

CHAPTER- 8 Suggestions After completing my work of analyzing and creating customers for, Data cards of Reliance communication I want to recommend some important facts to the company about its products. * Company should come with some good and effective plans to make the customer satisfied. * Company should move towards the good customer relations so company should plan for the customer relationship management. * Sales Executives are not getting proper guidance and support from the seniors because of heavy workload on them so there is a need to manage workload so managing manpower is also a big task to do. * Majority of respondents complain about the after sales services like billings, and interruption in the network so the quality of after sales services should be improved. * Customer care services are very poor company should improve that part also. * Device installation and registration on site should be easier to work so that customers need not to give more papers at the time of purchasing a new connection. * Reliance Communication should make such strategies which suits the company’s name and brand. Reliance Communication is already having a good brand image.







* Marketing Management- Philip Kotler

* Marketing Management- Rajan Saxena



Similar Documents

Free Essay

Cement Products

...NVIRONMENTAL PROTECTION (CONCRETE BATCHING AND CEMENT PRODUCT MANUFACTURING) REGULATIONS 1998 - REG 2 2 . Interpretation In these regulations — agitator means a tank attached to a concrete mixing truck, or other plant, in which the ingredients of concrete are mixed; aggregate means broken stone, brick or gravel which forms one of the ingredients of concrete; cement means argillaceous and calcareous materials used in cement products; cement product manufacturing means the manufacturing of products in which cement or concrete is the principal ingredient; concrete means a mixture of cement, sand, aggregate and water; concrete batching means the production, or batching and loading for transport, of concrete; filter means a bag, cartridge or other device used in an air cleaning system to collect dust; operator means a person carrying on concrete batching or cement product manufacturing; premises , in relation to an operator, means the premises at which the operator carries on concrete batching or cement product manufacturing; weigh hopper means plant or equipment by which the ingredients of concrete are weighed before being loaded into an agitator. 3 . Minimization of dust (1) An operator must not carry on concrete batching or cement product manufacturing unless it is carried on in such a manner that no visible dust escapes......

Words: 1658 - Pages: 7

Premium Essay

Premier Cement

...Premier Cement Mills Ltd is one of the leading cement companies of the country. The company was started off by top ranking businessmen who had long years of experience in the cement business. In this report, we have tried to give a complete picture of the cement industry of Bangladesh. For a background, the history of the cement industry has been included. We have also focused on the various stages of the cement industry in our country hi-lighting on some of the important years and legal situations that took place. The ranking of the top ten cement companies have also been given which is followed by a thorough analysis of the cement industry in terms of different Environment issues. The position of the cement industry and Premier Cement Mills Ltd have been briefly explained in respect of environment welfare. Premier Cement Mills Ltd has different competitors in the market who produce similar products with similar pricing for the market of Bangladesh. Premier Cement Mills Ltd is a company who are striving hard to improve their position in the market and go for further growth and expansion. To achieve this goal, the company has developed some new exciting plans which they will implement in the near future. To analyze the state of Premier Cement Mills Ltd, the internal strengths and weaknesses along with the external threats and opportunities have also been included in the report. The company is a part of the industry and thus it very important for Premier Cement......

Words: 2727 - Pages: 11

Premium Essay

Ambuja Cements

...Ambuja Cements ------------------------------------------------- Registered Address P.O. Ambuja Nagar,  Taluka-Kodinar,  Junagadh District  Gujarat  362715 Tel: 02795-245161 02795-221137 Fax: 02795-24413  Email: Website: Group: Ambuja Group ------------------------------------------------- Registrars Sharepro Services (India) Pvt.Ltd. 13 AB, Samhita Warehousing Complex,  2nd Floor, Sakinaka Telephone Exchange Lane,  Off Andheri-Kurla Road, Mumbai - 400072 Maharashtra Tel: 022-67720300, 67720400 Fax: 022-28591568, 28508927 Email: Website: Management - Ambuja Cements Name | Designation | Suresh Neotia | Chairman Emeritus | Paul Heinz Hugentobler | Vice Chairman | M L Bhakta | Director | Rajendra P Chitale | Director | Omkar Goswami | Director | Bernard Fontana | Director | N S Sekhsaria | Chairman / Chair Person | Onne van der Weijde | Managing Director | Nasser Munjee | Director | Shailesh Haribhakti | Director | Naresh Chandra | Director | Haigreve Khaitan | Additional Director | Company History - Ambuja Cements | Ambuja Cements Ltd. (ACL) is one of the leading cement manufacturing companies in India and commenced cement production in 1986. Initially called Gujarat Ambuja Cements Ltd, the Company later became Ambuja Cements......

Words: 4259 - Pages: 18

Premium Essay

Cement Industry

...the cement industry of Pakistan The construction and material sector of Pakistan is supporting like the right hand in the economy of Pakistan. Though the cement industry in Pakistan has witnessed its lows and highs in recent past, it has recovered during the last couple of years and is buoyant once again. Pakistan cement factories continue to make significant progress in cement exports. The industry is contributing around Rs. 30 billion per annum to the national exchange in the shape of excise duty and other taxes and is also adding around Rs. 100 billion to the GDP of the country each year. The industry has been offering direct and indirect employment opportunities to more than one lakh people. Total investment in the cement industry currently exceeds Rs. 160 billion and is likely to go further up to Rs. 200 billion by 2011. Despite unprecedented growth in demand of cement, the industry is currently not able to generate adequate margins due to low level of prices of cement. (A. Cement, 2009) Cement industry overview Pakistan is ranked 5th in the world’s cement exports after a huge increase of 47 percent in exports during last fiscal year. According to the (Global cement report, 2009) China maintained first position with 26 million tonnes in exports, while Japan got second position by exporting 12.6 million tonnes of cement. Third largest cement exporter in world is Thailand with around 12 million tonnes, followed by Turkey which exported 11.6 million tonnes of cement.......

Words: 7268 - Pages: 30

Premium Essay

Cement Logistics

...2nd chapter- Historical and Modern perspective of the Indian cement industry and it’s Evolution in the Modern era:- Introduction: Cement is an important Raw material in the construction industry. The industry is nearing 100 years of its existence in India, having started the first manufacturing Unit in 1914. It has evolved over the years in capacity, manufacturing scale, technology, environment protection, sustainability and in logistics. The industry has many opportunities to explore and many challenges to meet and overcome. Many changes, innovations are taking place in Manufacturing, Marketing, Logistics, location of units, industry structure, Process and Practices. The Historical perspective shows that given the right economic environment and the support, the cement Industry can attract good investment and capacity additions. The industry has learnt to deal with many environmental and sustainable issues and emerged as a responsible and mature Industry. The cement Industry has a great potential as the Indian per capita consumption (130 Kg) which is low and is set to increase over the many years and thereby the demand for this product will always be strong. The government and the private sector supported by the economic liberalization have rolled out enormous investments in infrastructure development and commercial/ industrial development. The increasing purchasing power of the vast middle class / double incomes of the nuclear families ......

Words: 11480 - Pages: 46

Premium Essay

Siam Cements

...Proceedings of the Eastern Asia Society for Transportation Studies, Vol. 5, pp. 1673 - 1686, 2005 EVALUATION OF THE DECENTRALIZED PLANT DISTRIBUTION SYSTEM IN THE LOGISTICS OF THAI CEMENT Pairoj RAOTHANACHONKUN Graduate Student Department of Civil and Environmental Engineering Nagaoka University of Technology 1603-1 Kamitomioka-machi, Nagaoka, Niigata, 940-2188, Japan Fax: +81-258-47-9650 E-mail: Shinya HANAOKA Assistant Professor Transportation Engineering School of Civil Engineering Asian Institute of Technology P.O. Box 4, Klong Luang, Pathumthani, 12120, Thailand Fax: +66-2-524-5509 E-mail: Abstract: Siam Cement Public Company Limited (SCC) faced stiff competition after the economic crisis in 1997, decided to close most of their warehouses for the change of logistics system. SCC presently operates five cement plants located whole regions in Thailand with except of the northeast region where three warehouses are still operated. This plant distribution system can be called the decentralized plant distribution system. Which plant distribution system is more efficient for SCC as the logistics strategy between centralized and decentralized? Based on this background, total logistics costs of both systems are formulated and calculated. In addition, the locations of a single warehouse without plant operation are evaluated using linear programming to minimize total logistics costs, which calculated with and without environmental......

Words: 5140 - Pages: 21

Free Essay


...Saudi Cement Company: “Survival is the name of the game in a very competitive industry” Dr. Salem M. AL-Ghamdi King Fahd University of petroleum and minerals Dhahran, Saudi Arabia Abstract This is a case study on a Saudi Arabian company known in the cement industry. Saudi Cement Company (SCC) is a Saudi joint company established in 1955. The company is listed in the Saudi stock market. The information was collected through a structured questionnaire and from secondary data. The case write-up fits a case study in a strategic management undergraduate and graduate course. Information was organized to provide insights on how the company evolves overtime with an emphasis on strategic issues such as vision and mission, internal analysis via company’s current operation, External analysis using Porter five force model and major strategic issues Keywords: Strategy and policy, Saudi cement industry, Porter five force model, vision and mission, SWOT analysis. COMPANY BACKGROUND Saudi Cement Company (SCC) is a Saudi Joint Company established in 1955. The principal object of the company is to produce cement and cement products and to invest in the cement fields. SCC operates two cement plants in the Hofuf Plant and Ain Dar Plant in the Eastern Province of Saudi Arabia, located about 36 km apart and are both at an approximately equal distance of around 120-130km from King Abdulaziz Port at Dammam. Below is a brief history of the Company: ...

Words: 4930 - Pages: 20

Free Essay

Ambuja Cement

...1. INTRODUCTION AMBUJA CEMENTS History; Ambuja Cements Ltd. (ACL) is one of the leading cement manufacturing companies in India. The Company, initially called Gujarat Ambuja Cements Ltd., was founded by Narotam Sekhsaria in 1983 with a partner, Suresh Neotia. Sekhsaria’s business acumen and leadership skills put the company on a fast track to growth. The Company commenced cement production in 1986. The global cement major Holcim acquired management control of ACL in 2006. Holcim today holds little over 50% equity in ACL. The Company is currently known as Ambuja Cements Ltd. 2. COMPANY PROFILE; Ambuja Cements Ltd(ACL) was incorporated in the year 1981 as Ambuja Cements Pvt Ltd. The company was established as a joint venture between the public sector Gujarat Industrial Investment Corporation (GIIC) and Narottam Sekhsaria & Associates. In May 19, 1983, the company was rehabilitated into a public limited company. Subsequently, the company name was changed to Gujarat Ambuja Cements Ltd. Further, the name was changed to Ambuja Cements Ltd. Ambuja Cements is a major cement producing company in India. The principal activity of the company is to manufacture and market cement and clinker for both domestic and export markets. The company has five integrated cement manufacturing plants and eight cement grinding units. It is the first Indian cement manufacturer having a captive port with three terminals along the country's western coastline to facilitate timely, cost......

Words: 1102 - Pages: 5

Premium Essay

Heidelberg Cement Bangladesh

...INTRODUCTION OF HEIDELBERG CEMENT BANGLADESH: Heidelberg Cement Bangladesh is one the largest producers of quality cement in Bangladesh. Heidelberg Cement Group from Germany, one of the world’s leaders in construction and building material with operations in more than 50 countries, owns 61% shares of the company. In 1998 Heidelberg Cement Group established its presence in Bangladesh by setting up a floating terminal with on board bagging facilities in the port of Chittagong and by distributing the cement to the key markets of Dhaka and Chittagong. In 1999 the group further strengthened its position in Bangladesh and built a greenfield manufacturing plant near Dhaka namely “Scancement International Limited” with an installed capacity of 0.750 million tons per year. In 2000 Heidelberg Cement group also bought a minority position in Chittagong based company namely “Chittagong Cement Clinker Griding Co. Limited (CCCGCL)” quickly followed by the acquisition of a in controlling stake. The plant in Chittagong has an installed capacity of 0.7 million ton per year. In 2003, the two companies were amalgamated and the company’s name was changed to Heidelberg Cement Bangladesh Limited. OVERVIEW OF HEIDELBERG CEMENT BANGLADESH LTD. Heidelberg Cement Bangladesh Limited meets 13% of the Bangladesh demand for cement from two plants located at Dhaka & Chittagong. The company with 1.5 million tones annual cement production has become a major force in the Bangladesh Cement industry over the......

Words: 4966 - Pages: 20

Premium Essay

Ultratech Cements

...ADITYA BIRLA CEMENTS OVERVIEW The Aditya Birla Group is a multinational conglomerate corporation headquartered in Mumbai, India with operations in 25 countries .It is US$ 29 billion conglomerate which gets 60 %% of its revenues from outside India.The group is a major player in all the industry sectors it operates in. The Group consists of four main companies, which operate in various industry sectors through subsidiaries, joint ventures, etc. These are Hindalco, Grasim, Aditya Birla Nuvo, and UltraTech Cement. The Groups cement business was earlier under both Grasim industries and UltraTech cement. The two entities are now merged into UltraTech cement to form India s largest cement company. UltraTech cement was originally the cement business of L&T which was acquired by Aditya Birla Group in 2004. UltraTech Cement Limited is among the world’s top 10 cement companies. The company has an annual capacity of 48.8 million tonnes, and manufactures and markets ordinary portland cement, portland blast furnace slag cement and portland pozzalana cement. It also manufactures ready mix concrete. The company has eleven integrated plants, one white cement plant, twelve grinding units and five terminals — four in India and one in Sri Lanka. UltraTech Cement is the country’s largest exporter of cement clinker. The export markets span countries around the Indian Ocean, Africa, Europe and the...

Words: 1131 - Pages: 5

Premium Essay

Financial Analysis Lucky Cement

...MANAGEMENT | 2014 | LUCKY CEMENTS LIMITED | FINANCIAL ANALYSIS OF YEARS 2011, 2012 & 2013 | Prof. Tariq Abbasi Zoya Siddiqui (Group Lead) Jawad Zeb Ayesha Tiwanna Beenish Wazir MBA-(A) 2K13 NUST BUSINESS SCHOOL Table of Contents Introduction…………………………………………………………………….3 Aim of study……………………………………………………………………6 SWOT and PEST Analysis…………………………………………………….7 Ratio Analysis ………………………………………………………………...10 * Common Size Analysis * DuPont Analysis * Liquidity Ratios * Profitability Ratios * Debt Management Ratios * Asset Management Ratios * Market Ratios Financial Risk Analysis (Briefly)…………………………………………….. 28 Conclusion and Recommendations………………………………………….…30 Limitations …………………………………………………………………….32 References ……………………………………………………………………..34 Acknowledgement After thanking Allah Almighty for giving us the strength and potential to develop the project at hand, we would like to express our gratitude towards our parents, our Financial Management instructor Mr. Tariq Abbasi and group members for their full dedication; kind co-operation and encouragement that made possible for us to complete the research duly. Many thanks and appreciations go to my colleagues for their timely assistance and last but not least, the people who have helped us out. Introduction The cement industry in......

Words: 6131 - Pages: 25

Premium Essay


...Limited CEMENT – AN OVERVIEW FEBRUARY 2014 CEMENT The Pakistan Credit Rating Agency Limited CEMENT – AN OVERVIEW SECTOR STUDY STUDY CONTENTS Summary Sector Study: Global Cement Industry Pakistan Industry Business Risk Financial Risk Outlook PAGE 1 2 2 4 6 7 February 2014 SECTOR STUDY The Pakistan Credit Rating Agency Limited CEMENT – AN OVERVIEW (FEBRUARY 2014) SECTOR DYNAMICS Business Risk Outlook Medium Stable to Positive OVERVIEW Pakistan’s cement industry has an oligopolistic structure – top five players (out of a total of 18) controls above 55% share. Geographically production facilities are concentrated in north (83%) of the country, while south has around 17%. During the last decade, the Pakistani cement industry has expanded its production capacity significantly; while gradually making inroads into the exports markets. The cement production capacity of Pakistan stood 44.8mln tons in FY13. Demand dynamics, playing key role in cement manufacturing, kept capacity utilization at ~75%, a behavior observed in past few years. Currently, Pakistan is ranked among the world's top 10 cement exporting countries. Pakistan Cement - Production and Capacity Utilization 50 45 40 35 Mln Tons HIGHLIGHTS FY13 Total Companies No. of listed Companies Share of listed Companies (based on capacity) Cement Production Capacity Utilization Market Capitalization Revenue* Net Income* Cement Sector Loans Share in Banking Loans Cement NPLs......

Words: 4143 - Pages: 17

Premium Essay

Cement Industry in Sri Lanka

... increase the necessity of associated segments like the cement industry. Because cement has become one of the main and crucial ingredients which is used in these giant projects where infrastructure is being enhanced with a great scale. Post war situation of the country has result in this demand. Currently Sri Lanka has many companies or rather brands to bring the very same cement to the market at many different prices but the quality is subject to change with one brand to the other. Main suppliers for cement industry in current Sri Lankan market are as follows. 1) Tokyo Cement 2) Holcim Cement 3) Ultratech Cement Above mentioned companies are some of the companies operate in Sri Lankan market. Currently the maximum retail price of a 50 kg bag of cement is Rs. 785. This kind of market control mechanisms have been executed in the market because this market has become really very important to customers and have become a frequently required item. Sri Lanka is estimated to be consuming about 5.8 million tons of cement per annum. Sri Lanka is used to import 66 percent of its requirement either in the form of cement or clinker and it is important to note that this could go up to 75 percent. Mainly Sri Lanka imports cement from countries such as India, Vietnam, Pakistan, Malaysia, Indonesia and Thailand. This dependability of imports has its flip side, as it sometimes limits the choice and type of cement and can diminish the assurance of consistent quality if...

Words: 649 - Pages: 3

Premium Essay


...Overview of cement industry in Bangladesh Size In 2002, there were 70 cement organizations in operation in Bangladesh, though in 2008 therewere 34. This combination is prone to proceed. In Bangladesh, there are around 55 cement assembling organizations, the vast majority of which are in operations either on a substantial or little scale. Atotal of 34, including multinational cement makers, are in business production.Among nearby brands, Shah Cement, Meghna Cement, Crown Cement, Fresh Cement, Premier Cement and Seven Circle Cement are understood over the country.The five multinational cement organizations in operation are Holcim, Heidelberg, Lafarge Surma,Cemex and Emirates. Growth Bangladesh cement industry showcase on the planet. In spite of the late worldwide economic upheavals, the Bangladesh economy proceeds with its enduring walk with development in abundance of 6% in the course of recent years. Right now limit of the business speaks the truth 20 million tons. Top10 players are distant from everyone else controlling more than 70 % of the aggregate business limit. The business is growing at the rate of 20-25% in the late years. Per capita utilization is 65 kg (FY2009) while India and Pakistan, our two neighbors, have per capita utilization of 135kg and 130kg individually. This demonstrates huge degree for development in the Bangladesh cement industry in the long term. The estimating of cement of different players in the business are near to each other. Currently, the...

Words: 3469 - Pages: 14

Premium Essay

Jk Cement

...for BA111A: Strategic Management JK Cement Submitted by: BACUS, Xaviera Faye DELA PAZ, Niña Christine GARCIA, Angelou LANGOMEZ, Stephanie PLASENCIA, Riza Mae Submitted to: Sir Angelo Oledan Burdeos February 2016 HISTORY/BACKGROUND OF THE COMPANY: .K.Cement started its commercial production in May 1975 in its first plant Nimbahera in Rajasthan. The company was incorporated in the year 1994. Today J. K. Cement is one of the largest cement manufacturers in north India. It is also second largest producer of white cement in India. The company exports white cement to countries like South Africa, Nigeria, Singapore, Bahrain, Bangladesh, Sri Lanka, Tanzania, UAE and Nepal. The company has two manufacturing facilities located at Nimbahera and Mangrol in the state of Rajasthan. The company produces white cement and its production unit is located in Gotan at Rajasthan. STATEMENT OF THE PROBLEM: What must be the decision of Dr. Ancheta about the “unusual” expansion of JK Cement in order to increase their productions to supply the projected demands? AREAS OF CONSIDERATIONS: 1. The Company JK Cement started operations in 1968. It is located very near Metro Manila where the demand for cement is most concentrated. JK Cement makes use of the domestic market and 15 percent of Metro Manila market. 2. Internal and External Factor Analysis Summary (IFAS and EFAS) ALTERNATIVE COURSES OF ACTION AND ANALYSES 1. JK Cement industry will enter into a......

Words: 756 - Pages: 4