Just Us Cafe

In: Business and Management

Submitted By dariadaria
Words 920
Pages 4
MARKETING PLANNING AT JUST US! CAFES 1. Considering the current and potential competition, can Just Us! target new buyers? Whom? How?
According to existing and growing competition on the coffee shop market Just us café should concentrate on their target audience (young educated people) and contribute to win the bigger slice of this segment. The company has already built “strong consumer loyalty and interest in its products, activities and philosophies”. To get new buyers they should improve brand performance and brand recognizing. Their consumers are young people and one of the tools of getting new buyers can be society media, i.e. community on Facebook and web-site. 2. If Just Us! wants to enhance the cafés’ performance, how can it improve the customer experience so that the cafés become customers’ first choice of “place outside the home to enjoy a coffee”? How can it expand the loyal customer base?
To enhance the café’s performance and become the “first choice of “place outside the home to enjoy a coffee” JU can create a members club where they can make different promotion activities providing benefits for their loyal customers. There can be discount cards, lotteries, gifts and special offers. They should also improve their web-site, to fill it with entertaining information such as short videos about the origin of their products and production processes. They can also send newsletters to their subscribers in social networks and also put a “subscribe button” on the main page of the web-site to keep in touch with their customers. To cement the relations with consumers JU can make questionnaire about the service and product line satisfaction. This feedback will contribute creating customer loyalty base. Moreover, it can help to improve the quality of services. 3. Is the current product offering adequate? Should Just Us! Consider extending the product…...

Similar Documents

Cafe

...new cars and trucks will have to nearly double by 2025 under regulations finalized by the Obama administration. The new rules will require car companies to average 54.5 mpg across their fleets in 13 years, which stayed at 27.5 mpg for 21years before it increased slightly a year ago. Because few vehicles come close to that level of performance today, the new rule sounds overly ambitious or even impossible at the first blush. Once you dig a little deeper, the rules will make sense for various kinds of reasons. From my perspective, the corporate average fuel economy (CAFE) benefits the society. The fuel regulations should be enacted. First, the new rule will help the United States deal with the climate changes. Gasoline is one of the main parts of fossil fuel that produces carbon dioxide. Carbon dioxide is also part of greenhouse gases, which will influence the environment of the earth deeply. The CAFE requires vehicles to promote average gas mileage; tailpipe emissions from cars and light trucks will be halved by 2025. Second, raising the efficiency of U.S. vehicles will enhance national security. President Barack Obama said the new fuel standards "represent the single most important step" his administration has taken to reduce U.S. dependence on foreign oil. Despite rising domestic crude production, 40% of our nation’s oil is imported from foreign countries. The foreign oil ties America to a volatile world market, including producers that are hostile to......

Words: 962 - Pages: 4

Just Us Cafe Analysis

...Just Us! Case – Just Us! is a corporation that imports, roasts and sells primarily organic coffee from fair traded certified coffee producers. Their vision is: “to be a leading Fair Trade business that builds on quality, professionalism and innovation for the benefit of all our stake holders. Since its inception, Just Us! had experienced healthy growth in the maritime provinces of Canada, mainly supported by its corporate values: social and environmental responsibility, sustainability, ethical practices in all the areas of the business and in all stakeholders, and product differentiation. They even opened a fair trade museum to help educate the public on the social impact and benefits of fair trade. Once roasted and packed, the coffee and other products are shipped to retail outlets, supermarket chains, health food stores, coffee shops and churches. A substantial portion of Just Us! revenues came from wholesaling to large retail stores such as supermarket chains. Their coffee is also offered in the Just Us cafes, which were meant to be a place where customers could enjoy a cup of premium fair trade coffee and gather information about fair trade. The locations were not standardized as a typical chain. A major competitor in the retail organic fair trade coffee market is Kicking Horse which also offers products that are certified organic and fair traded. Its main channels are: coffee shops, gourmet food stores, grocery chains and restaurants. The growth of fair trade......

Words: 1247 - Pages: 5

Just Us Marketing Plan

...STRATEGIC MARKETING PLAN - JUST US COFFEE — Document Transcript 1. MG 511 StrategicMarketingCase Study:Marketing Planning at‘Just Us! Cafes’Lecturer: Ms. xDate: 20th Dec. 2010Name: Seánpaul WalshStudent No: X 2. Contents:1.0 External Analysis 3 1.1 Competitor Analysis 3 1.2 Specific Competitor: Kicking Horse Strategy 4 1.3 PEST 4 1.4 Porter’s 5 Forces 42.0 Internal Analysis 5 2.1 Value Chain Analysis 5 2.2 BCG Matrix 5 2.3 Revenue Analysis 6 2.4 Geographic Concentration 63.0 SWOT Analysis 74.0 Key Issues 75.0 Strategic Alternative (A) 76.0 Strategic Alternative (B) 87.0 Strategic Alternative (C) 98.0 Bibliography -9.0 Appendices - 2|P a ge 3. 1.0 External Analysis In order to develop effective strategies Just Us Café’s are required to examine the external environment in which they operate. I have carried out the following analyses:  Competitor Analysis  Pest Analysis  Specific Competitor: Kicking  Porter’s 5 Forces Horse 1.1 Competitor AnalysisCompetitor Channels Locations No. ShopsKicking Horse Coffee Shops, Gourmet West Coast, Canada N/A Stores, Restaurants Quebec & OntarioKraft Foods Stores, Universities United States MainstreamP&G Millstone Mainstream Canada & United States MainstreamNestle Mainstream Canada & United States MainstreamLowblaws Private Label Loblaws Stores Canada MainstreamJust Us! Coffee Shops, Universities, Nova Scotia, Quebec & 4 Coffee Shops & On The Gourmet Stores, Ontario Shelf SupermarketsTrident Bookseller & Cafe Coffee Shop Halifax, Nova......

Words: 4490 - Pages: 18

Just Us

...Case study analysis on JUST US! CAFES SUBMITTED TO: - SUBMITTED BY:- Dr. D.D Swain Ajay Pratap Singh Professor (Marketing) PGDM 2012-2014 INTRODUCTION Just Us! (JU) Café is the leading Fair Trade (FT) coffee cooperative, wholesaler and retailer in Nova Scotia, Canada, and United States. JU vision is “to be a leading Fair Trade business that builds on quality, professionalism and innovation for the benefit of all their stakeholders”. JU core differentiation is selling FT and organic model which is social and environmental responsibility, premium quality. As FT market is growing, JU is looking for expanding its current business or developing a new product line to maintain current market share. Meantime, they facing challenges from having compete with several big brands (ie such as Starbuck, Mcdonald, Kraft who also introduce the FT certified coffees, or Rainforest Alliances certified coffees) and small coffee shops to retain its brand recognition of its customers who request an unique and appealing products. Following are the results from this paper: 1. Market for coffee and tea is in growing, which encourage Just Us! to invest more to expand their market share, compare to sugar and cocoa. 2. Our target segment is mostly those young and   educated, say......

Words: 1776 - Pages: 8

Roast Cafe

...Company Description Rozita Beliyad the market creator of Rossi Roast Café will start a western café business in the 3th world country “Iran”. This company will be a unique one in the capital city of Iran called Tehran. This company is going to be funded primarily in the beginning by already existing family businesses. This café will be western style coffee shop for any group of ages people. This café serves premium quality food and beverages. The high quality popular coffee and food will be purchased from US. Before the revolution in 1980’s, Iran used to be one of the westerns countries but now it’s one of the 3th world countries. It is been many years since then and this new generation wants the western style life. Rossi Roast Café will bring in the western style coffee shop for a new experience for people in Iran. This café will be designed and decorate western. It would have lots of arts and crafts. It will have classic music for people to relax and feel comfortable in café. This café is looking into 5 years to get expand. Strategic focus and plan: Rossi Roast Café mission is to make a difference in Iran and world-wide customers, and will provide high quality manner that has consistent taste, serving time and a different environment for customers. Non-financial goals: * Provision of employee/consumer welfare * Critical activities to understand and meet the needs and wants of customer. * Customer satisfaction- this is a major goal for a business because...

Words: 3207 - Pages: 13

Just Us Cafe

...Just Us Cafe MARKETING PLANNING AT JUST US! CAFES 1. Considering the current and potential competition, can Just Us! target new buyers? Whom? How? According to existing and growing competition on the coffee shop market Just us café should concentrate on their target audience (young educated people) and contribute to win the bigger slice of this segment. The company has already built “strong consumer loyalty and interest in its products, activities and philosophies”. To get new buyers they should improve brand performance and brand recognizing. Their consumers are young people and one of the tools of getting new buyers can be society media, i.e. community on Facebook and web-site. 2. If Just Us! wants to enhance the cafés’ performance, how can it improve the customer experience so that the cafés become customers’ first choice of “place outside the home to enjoy a coffee”? How can it expand the loyal customer base? To enhance the café’s performance and become the “first choice of “place outside the home to enjoy a coffee” JU can create a members club where they can make different promotion activities providing benefits for their loyal customers. There can be discount cards, lotteries, gifts and special offers. They should also improve their web-site, to fill it with entertaining information such as short videos about the origin of their products and production processes. They can also send newsletters to their subscribers in social networks and also put a “subscribe......

Words: 327 - Pages: 2

Just Us Cafe

...with such a competitive market and everyone trying to promote the fair trade concept it is important for Just us to not only secure the current consumers but also create new one. Right now only young educated consumers are ready to pay the premium. Just us should focus on the older people also. They can also focus on online buyers. They can do so by providing a comfortable atmosphere for them. A place that they can connect with.Offers for people above a certain age. Older people can be educated about the health benefits. 2. If Justus! Wants to enhance the cafes performance, How can it improve the customer experience so that cafes becomes customers’ first choice of “Place outside the home to enjoy a coffee?” How can it expand the loyal customer base? Ans :- (i) The décor of the café should be made homely and comfortable. (ii) activities which involve customer participation should be encouraged (iii) Regular customers should be given special offers . Loyalty card concept may be incorporated 3. Is the current product offering adequate? Should Justus! Consider expanding the product line of its cafes .In doing so, can it use non-fair trade ingredients for special editions of beverages (like cinnamon or pumpkin for holiday special)? Ans:- With the increasing completion in the market Justus needs to diversify it’s product lines. It is important for Just us to provide new and innovative products to its customers . This will help them retain the existing......

Words: 557 - Pages: 3

Business Plan Cafe Cafe

...Coffee Café Marketing Plan Marketing Management- MKT 500 Strayer University Coffee Café Marketing Plan Coffee Café is an initial start-up business that will sell high-end coffee to commuters along different areas of Charlotte North Carolina. Coffee Café will provide convenience and great service for commuters who desire to purchase a high quality cup of coffee within seven minutes from the comfort of their car. Supermarkets and fast food establishments that serve coffee are currently located throughout Charlotte. However, commuters have to exit their cars to get coffee, also only the supermarket carries the high-end coffee. Because the supermarket has a very congested entry and exit location, this causes a lot of commuters to not have the ability or convenience to stop. These customers would be the customers that we will initially target. Coffee Café will provide coffee services that will be matched by no other in the Charlotte area. We will provide high-end quality coffee and dining. Coffee Café will be conveniently located and the quality of service will be superior over our competitors, which will entice customers to make Coffee Café the place they want to drink coffee and dine. The mission of our business is to deliver services that: 1. Deliver superior value. 2. Offer outstanding quality 3. Are customized for the majority needs of the Charlotte N.C area- focusing first in the areas of Charlotte where the local competition doesn’t......

Words: 963 - Pages: 4

Just Us

...Data dan Analisis Growth Indonesia Perkembangan penduduk di indonesia merupakan salah satu aspek yang perlu diperhitungkan dalam menentukan potensi bisnis yang dapat PT. Telkom lakukan. Dengan mengetahui jumlah penduduk pada tahun 2030, kita dapat mengetahui seberapa besar target market yang akan dapat di jangkau. Dibawah ini adalah Tabel Proyeksi Penduduk menurut pulau pada tahun 2010-2030 Proyeksi Penduduk Menurut Pulau 2010-2030 (Ribuan) | Pulau | 2010 | 2015 | 2020 | 2025 | 2030 | Sumatera | 50 860,3 | 55 272,9 | 59 337,1 | 62 898,6 | 65 938,3 | Jawa | 137 033,3 | 145 143,6 | 152 449,9 | 158 738,0 | 163 754,8 | Bali dan NTT | 13 129,7 | 14 108,5 | 15 047,8 | 15 932,4 | 16 751,4 | Kalimantan | 13 850,9 | 15 343,0 | 16 769,7 | 18 082,6 | 19 264,0 | Sulawesi | 17 437,1 | 18 724,0 | 19 934,0 | 21 019,8 | 21 953,5 | Kep. Maluku | 2 585,2 | 2 848,8 | 3 110,7 | 3 363,7 | 3 603,6 | Papua | 3 622,3 | 4 020,9 | 4 417,2 | 4 793,9 | 5 139,5 | Sumber : Proyeksi Data Penduduk 2010-2035, Bappenas Dari data diatas, dapat dilihat bahwa terdapat penambahan jumlah penduduk kurang lebih sebesar 17 Juta penduduk pada rentang waktu 2010-2030. Dengan komposisi penduduk didominasi oleh penduduk pulau jawa. Dengan penambahan jumlah penduduk teresebut, membuka kesempatan untuk PT Telkom menambah target pasar. Pengaruh AEC ASEAN Economic Community merupakan sebuah komunitas negara-negara di kawasan Asia Tenggara yang tergabung dalam ASEAN demi terwujudnya ekonomi yang......

Words: 1486 - Pages: 6

Cafe

...kitchens. - High sensitivity of price means that it’s difficult to charge high prices due to many competitors. o Price in middle-high-end ranges. o Offer at least a fewer lower-cost offerings so as to not completely limit our clientele. - High availability of substitute products o All kinds of restaurants, bars and coffee shops. o Energy drinks, soda, home brews.  Develop our own branded coffee for the brew-at-home market. - Switching costs o Frequent buyer program. o Daily specials. Special of the day. o Free coffee refills all day. Do not need to save cup or receipt, just use loyalty card as it will store necessary qualifying purchase. o Position ourselves in a unique way to add value to the experience so that there is no substitute to our café. Supplier Power- Low or medium - Low volumes with many suppliers minimize supplier power while product/experience/service differentiation allows us to pass on customer costs to customers. - Do we partner up with a few food/beverage suppliers to get volume discounts and reduced prices or… - Buy from many local producers/companies to minimize supplier power but this would be at the cost of higher product cost?...

Words: 316 - Pages: 2

Google May Just Be Making Us Stupid

...Velton Moore Dr. Minton ENGL 1101/ F October 7, 2014 Google May Just Be Making Us Stupid The ability to perform research in just about every aspect of society. Thanks to modern technology a great deal of this research is readily available and right at our fingertips. In the world today many people have begun to rely on google as a primary means of finding this information. Because of this, it is thought that google may be “Making Us Stupid”. The article, “Is Google Making Us Stupid” by Nicholas Carr provides a quite reasonable argument to support this idea. “My mind isn’t going-so far as I can tell-but it’s changing. I’m not thinking the way I used to think.” (24), is a statement made by car concerning the effects of the internet on his own brain. This is to imply that due to abundant use of the internet for research purposes, it had started to have subtle effects on his thought process. The area he most noticed this change was in his ability to focus when reading. This was attributed the fact that as a writer, he used the internet quite frequently and abundantly for research. Before the internet came to be his saving grace, he would have had to rely on the archaic relics known as books and other forms of media to perform his research. Just due to the nature of this beast, it sometimes required hours of grueling page turning, which in addition to expanding one’s mind can also cause paper cuts. According to Carr, He is not the only one......

Words: 996 - Pages: 4

The Broadway Cafe

...The Broadway Cafe Stephanie Williams CIS500 Strayer University 2/6/2011 Contents Competitive Advantage 3 E-Business 4 References 5 Competitive Advantage The Broadway Café Abstract The Broadway Café, I inherited from my grandfather which he started in Stone Mountain, GA in 1952 on Main Street. It has been the local favorite for many years. The café offers many different kinds of specialized coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. Unfortunately, business has not been good lately. The café will benefit from upgrading its business techniques with information systems. The knowledge from my grandfather and older employee will be preserved, a new generation of customers will be attracted and it would help management in making strategic decisions in the future. We need to take these steps of improvement in order and catch up the technology and techniques of the 21st century. Over the last year Main Street in Stone Mountain, where the café is located, has undergone a magnificent face lift the projects valued over $1 million dollars, which will bring more customers to downtown. Porter’s Five Forces Analysis The coffee business has been on an incline over the past few years, especially with regard to specialty coffees (Yahoo 2010), which are being sold at specialty shop like Starbucks, Panera Bread, and Krispy Kreme., along with the increase of people drinking more coffee. The consumer has so many......

Words: 985 - Pages: 4

Just Us

...Just Us! Coffee Roasters Issue With the growth in the fair trade coffee market, what strategy should Just Us! Roaster implement to grow and maintain its competitive advantage in the market? External Analysis Customers * Organic coffee drinkers * Persons interested in supporting the fair trade and environmental awareness. Suppliers * Third world producers of coffee beans through a fair trade arrangement Competitors * Increase suppliers of the fair trade products i.e Coffee rosters, Retailers (supermarkets, cafés etc), Wholesalers Porters Five Forces * There are no barriers to entry * No clear indication of who has the bargaining power * There are many substitutes for fair trade coffee * Lots of competition in the market Competitive Analysis | Products | Distribution method | Distributed through | Price | Just Us! | Tea, Coffee, Chocolates, Organic Sugar, Enerbeans | Wholesale & retail | Canada & US Grocery chains, health food stores, universities, restaurants, cafés, offices | $9.00 for 340g bag | Kicking Horse | Coffee | Retail | Canada, US & Europe Cafés, gourmet food stores, grocery chains, restaurants | $12.95 for 454g bag | Kraft Foods | Coffee | Retail | Target customers-college students | | Supermarket chains | Coffee, tea, sugar, plus | Retail | | | Coffee retailers | Coffee | Retail | | | 1. Kraft, Nestle and Starbucks are all well established, well known......

Words: 950 - Pages: 4

Just Like Us Review

...Alec Heininger November 9, 2013 Sociology 001 * Helen Thorpe’s novel, Just Like Us, details the coming of age of four Mexican girls, of whom two are illegal immigrants, as they struggle to break free of the burden placed upon them by the prejudice of the American society. * C. Wright Mills defined the sociological imagination as "the vivid awareness of the relationship between experience and the wider society"(Mills, 1959). This important sociological principle is “the ability to see the impact of social forces on individuals; especially on their private lives” (Scheible, 2013). Thorpe establishes her aversion for illegal immigration not because of the effect it has on America but because of the hardships it forces the immigrants to suffer. The author witnessed the impact of social forces on Marisela as each of her friends was accepted into universities. Marisela had to feign her enthusiasm, knowing she would not qualify for the same opportunities because of her legal status (Thorpe, 2009, 45). Thorpe used the sociological imagination to understand the internal pressures of Marisela’s status. By imaging how the social burdens of Marisela’s status affected her, Thorpe saw how it impacted Marisela’s private life. In addition, when Yadira’s mother was arrested for using a fake Social Security card, Thorpe looked into how this affected Yadira, and realized that Yadira was not recognized as “[existing] in the eyes of officialdom” (Thorpe, 2009, 137). By applying C.......

Words: 1689 - Pages: 7

Broadway Cafe

...THE BROADWAY CAFE BRINGING IT TO THE 21ST CENTURY 1 THE BROADWAY CAFE BRINGING IT TO THE 21ST CENTURY 2 Abstract I just recently inherited my grandfather's coffee shop called the Broadway Café. In this paper we are going to examine how to bring it up to the 21st century. To get a better understanding of how to bring the coffee shop into the 21st-century; we are going to talk about the history of coffee and how it got started, and what life must have been like in the 1950’s. We are also going to talk about running today's coffee shops with today's technology. Wi-Fi allows us to access the Internet, check our bank accounts, and read electronic books & magazines. Another piece of technology we're going to talk about is a Point of Sale or POS unit, which is an electronic cash register. THE BROADWAY CAFE BRINGING IT TO THE 21ST CENTURY 3 History Coffee supposedly started in Constantinople, Turkey. According to the International Coffee Organization: “The global spread of coffee growing and drinking began in the Horn of Africa, where, according to legend, coffee trees originated in the Ethiopian province of Kaffa. It is recorded that the fruit of the plant, known as coffee cherries, was eaten by slaves taken from present day Sudan into Yemen and Arabia through the great port of its day, Mocha. Coffee was certainly being cultivated in Yemen by the 15th century and probably much earlier. In an attempt to prevent its cultivation elsewhere, the Arabs......

Words: 2566 - Pages: 11