K-Force

In: Business and Management

Submitted By kaysort
Words 1099
Pages 5
UMTECH
BBA-MICROECONOMICS (KEB 2123)
SEMESTER JUN 2012

MARKET ANALYSIS
ON
SELECTED PRODUCT
FROM THE
FOOD AND BEVERAGE SEGMENT

BY
DAMIAN SEBASTIAN (STUDENT ID)
AHMAD FAUZIE BIN MAT YUSOF (GK1206BD0002)

LECTURER
EN SULAIMAN –FULL NAME

DATE OF SUBMISSION
27 JUL 2012
ACKNOWLEDGEMENT

We give our heartfelt gratitude to our lecturer Mr. Sulaiman bin …….. for his knowledge, guidance and patience as we completed this assignment. We also acknowledge Pn Siti farah binti our Academic Coordinator and the UMTECH staffs who are currently involved either directly or indirectly with our program. A special mention of thanks also goes out to Mej Abdul Rahman bin …... ,who is the OiC of the Gong Kedak K-Force Center, for the use of its facilities under his care. Last but not least the K-Force Program with UMTECH for making all this possible. Without the involvement of all these persons all this would not have been achieved. Thank you.

TABLE OF CONTENTS

TITLE PAGE
ACKNOLEDGEMENT i
TABLE OF CONTENTS i i
LIST OF FIGURES & TABLES iii PART 1:
THE INTRODUCTION DESCRIPTION OF PRODUCTS SURVEYED

PART TWO:
TABULATED DATA OF PRODUCT

PART THREE:
MARKET ANALYSIS

INTRODUCTION 1. This Market Analysis is based on the comparison of six (6) different product from the Malaysian food and beverage retail market. Eleven (11) vendors of various levels of retail were selected to provide wide spectrum of choice available to the common Malaysian households. These vendors were further chosen from markets based on different locations and even included a new emerging internet based market segment.

2. The products selected for this market analysis were based on the following criteria: a. Price. The product chosen were from the a price segment that was accessible to all low, middle and high income earners. b. Product.…...

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