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In: Business and Management

Submitted By kaysort
Words 1099
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27 JUL 2012

We give our heartfelt gratitude to our lecturer Mr. Sulaiman bin …….. for his knowledge, guidance and patience as we completed this assignment. We also acknowledge Pn Siti farah binti our Academic Coordinator and the UMTECH staffs who are currently involved either directly or indirectly with our program. A special mention of thanks also goes out to Mej Abdul Rahman bin …... ,who is the OiC of the Gong Kedak K-Force Center, for the use of its facilities under his care. Last but not least the K-Force Program with UMTECH for making all this possible. Without the involvement of all these persons all this would not have been achieved. Thank you.





INTRODUCTION 1. This Market Analysis is based on the comparison of six (6) different product from the Malaysian food and beverage retail market. Eleven (11) vendors of various levels of retail were selected to provide wide spectrum of choice available to the common Malaysian households. These vendors were further chosen from markets based on different locations and even included a new emerging internet based market segment.

2. The products selected for this market analysis were based on the following criteria: a. Price. The product chosen were from the a price segment that was accessible to all low, middle and high income earners. b. Product. The product chosen were from the food and beverage group which is a common and popular consumer segment. c. Promotion (advertising). These products chosen were those with strong brand names and are equally well known throughout the food and beverage market. d. Place. These product chosen should be commonly available at all locations of retail that deal with food and beverage products throughout Malaysia.. e. People. These products are generally well accepted by the general Malaysian public. f. Physical environment. These products also needed to be commonly available for retail by a wide spectrum of vendors from hyper marts in the city to small rural mini marts.
3. All these criteria ensures that the products selected for analysis were equally available without shortages in supply or demand, equally strong in their own individual markets,

4. Thet description of the selected productsare listed below: a. 1F&N Vitaminised Condensed Milk (505 g). This is a popular Sweetened Condensed Filled Milk that are made from the finest milks and creamers to bring out the best in any beverage. Enriched with creamy goodness, F&N Sweetened Condensed Milk range is Malaysia’s number 1 choice. This canned Sweetened Condensed Milk is cholesterol free and high in vitamins B1, B6, D3, source of Vitamin A, C and Calcium.

b. Nestle Milo (1 kg).
c. Kicap Manis Cap Kipas Udang (345 litre).
d. Colgate Maximum Cavity Protection (175gram).
e. Tropicana Twister Orange (1.5 litre). f. Maggi Instant Noodles Chicken Flavour (5 x 77g pack).

1 Extracted from www. - the official FN website.


5. The following is the tabulated data on price from the different retailers.

PRODUCTVENDOR | F&N Vitiminised Condensed Milk (505 g) | Milo soft pack (1 kg) | Kipas Udang Soya Sauce (345 ml) | Colgate Max Cavity Protection (175g) | Tropicana Twister Orange (1.5L) | Maggi Instant Noodles Chicken Flavour (5 x 77g) | TESCO | 2.99 | 19.60 | 5.69 | 5.49 | 4.99 | 3.69 | MYDIN | 2.95 | 16.69 | 4.95 | 6.95 | 4.89 | 3.69 | NSK | 2.85 | 17.90 | 5.10 | 6.20 | 5.99 | 4.20 | Giant | 2.99 | 18.49 | 5.69 | 7.59 | 4.99 | 4.29 | Econ Jaya | 3.05 | 17.69 | 5.70 | 6.90 | 4.75 | 4.50 | SUPERMAS | 3.20 | 17.30 | 5.50 | 6.90 | 5.25 | 4.50 | Pantai Timur | 2.99 | 17.50 | 5.20 | 6.80 | 4.50 | 4.20 | Soon Huat | 3.20 | 17.90 | 5.60 | 6.90 | 6.60 | 3.99 | Edarata | 3.30 | 18.20 | 6.00 | 6.50 | 5.20 | 4.30 | Pasar Harian PERNAMA | 3.30 | 18.00 | 5.80 | 6.20 | 6.30 | 4.50 | Redtick Online | 3.45 | 18.29 | 4.99 | 6.90 | 6.90 | 4.95 | E-LinkMart Online | 3.20 | 16.90 | 4.80 | 6.70 | 6.75 | 4.90 |

Fig 1: Tabulated Data On Product Price
1. Survey conducted on 21 and 22 Jul 2012.
2. All value in Ringgit Malaysia. Item with the highest price within this survey. Item with the lowest price within this survey.
5. The retail name, type, address, location and contact data as supporting data are tabulated below. NO | NAME | TYPE | ADDRESS | LOCATION | CONTACT NO | | | | | | | 1 | TESCO | Hypermarket | No.1, Jalan Rawang, 48000 | Rawang, Selangor | 03- 6091 3296 | 2 | MYDIN | Wholesale Emporium | 10 Jalan SU 12 68100 | Selayang, Selangor | 03-6136-7029 | 3 | NSK | Wholesale Store | No. 11642, Jln BJ2, Tmn Perindustrian Belmas Johan, 48000 | Rawang, Selangor | 03-6091 6795 | 4 | Giant | Supermarket | Lot LG11, Selayang Mall, SU 9 Taman Selayang Utama 68100 | Batu Caves, Selangor | 03-6137-1420 | 5 | Econ Jaya | Supermarket | 12, Jln Faridah, 22000 | Jerteh, Terengganu | 09-697 6188 | 6 | SUPERMAS | Supermarket | PT5183, Kampung Gong Kepas, 22200 | Besut, Terengganu | 09-697 6886 | 7 | Pantai Timur | Supermarket | Lot 4125-4136, Jln Zainal Abidin | Jerteh, Terengganu | 09-6977221 | 8 | Pasaraya Soon Huat | Supermarket | 17-26 Jln Bersatu 8, Tmn Bersatu, 48000 | Rawang, Selangor | 03-60910500 | 9 | Edarata | Mini Market | Lot 309 Jalan Bukit Mak Mek | Jerteh, Terengganu | 09-6972510 | 10 | Pasar Harian PERNAMA | Mini Market | d/a Pangkalan Udara Gong Kedak, 22000 | Jerteh, Terengganu | 019-9863202 | 11 | Redtick Online Grocery | Online Store | | Kuala Lumpur | 03-77820976 | 12 | E-LinkMart Online | Online Store | | Sri Kembangan, Selangor | 019-338 3122 |

Fig 2 : Tabulated Supporting Data.


NOS | ITEMS | BRAND | PACKING | SIZE | DESCRIPTION | | | | | | | 1 | | F&N Condensed Milk | Tin Canned | 505 g | Vitaminised Condense Milk | 2 | | NestleMILO | Soft Pack | 1 kg | Chocolate Malt Beverage | 3 | | Kipas Udang | Glass Bottle | 345 ml | Sweet Soya Sauce | 4 | | Colgate | Plastic Tube | 175 g | Toothpaste | 5 | | Tropicana Twister | Plastic Bottle | 1.5 L | Orange Juice | 6 | | Maggi | Plastic Wrap | 5 x 77g | Instant Noodles |…...

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