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K-Pop Impact of Popularity

In: Film and Music

Submitted By nazeera
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South Korea is emerging in the 21st century as a major exporter of popular culture.[89] K-pop has been embraced by the South Korean government as a tool for soft power abroad, particularly towards youth.[90] K-pop has come from humble beginnings to gain a huge fan base not just in Asia but also other parts of the world,[91] and is considered by some to be South Korea’s greatest export because of its popularity and growing influence.[73] As South Korea continues to develop its IT infrastructure, K-pop music is being shared over the internet and through mobile devices more rapidly than ever.[92] One of the biggest examples of the globalization of KPOP is the emergence of PSY's "Gangnam Style" on the market. In October 2012, Psy became the first South Korean artist to hit the number 1 spot on top UK charts. Best worldwide selling K-Pop artist is Super Junior, they came noticeable by their songs; Sorry Sorry, Bonamana and Mr.Simple.[93]

US President Barack Obama has noted the rapid surge and spread of Korean pop culture. During an official visit to South Korea in March 2012, he praised South Korea’s youth for their tech-savviness and optimism, and remarked[94]:

“ It’s no wonder so many people around the world have caught the Korean Wave -- hallyu ”

Prior to the rise of social media networks, K-pop concerts and related events outside East and Southeast Asia were mostly unheard of. However, with the growing acceptance of Youtube during the late-2000s as a popular music sharing plattform, K-pop has since become increasingly well known in many parts of the world, including the West.[95] According to The New York Times, "attempts by K-pop stars to break into Western markets had largely failed prior to the proliferation of global social networks." However, K-pop artists are now gaining more international exposure through social media networks such as YouTube, Facebook, and Twitter, making it easier for them to reach a wider audience.[96]

In 2011, Billboard launched the Korea K-Pop Hot 100 chart[97] and YouTube created an official K-pop channel.[98][99] K-pop music videos were viewed more than 2 billion times during 2011, almost three times the 800 million views in 2010.[100]

In 2012, Girls' Generation, Wonder Girls and Big Bang have been nominated for "World's Best Group" at the 2012 World Music Awards.[…...

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