Kelly Services Marketing Letter

In: Other Topics

Submitted By jessicalagow
Words 516
Pages 3
Marketers for Pepsi

Kelly Corporate Headquarters
999 West Big Beaver Road Troy, Michigan 48084-4782
(248) 362-4444

PepsiCo, Inc.
700 Anderson Hill Road
Purchase, NY 10577

Dear Concerned/Mr./Ms.,/

Kelly Services is a Fortune 500 hiring firm that provides hiring services to a vast majority of Fortune 500 companies. Existing since 1946, we have 67 years of experience in placing the right candidates in the right jobs per company needs.

We have more than 700,000 employees with an average of 10 years of experience throughout 2500 offices located in 26 different countries. Companies who utilize these experienced employees find that they are able to spend more time focusing on being a successful business, rather than wasting time and money on training new employees.
In recent years, Pepsi Cola has been unsuccessful with winning the beverage war against Coca Cola mostly because of the marketing difference. We here at Kelly service’s would like to extend a mutually beneficial partnership, where we will supply you with a marketing force that will help you get back into the competition with Coca Cola.
Pepsi Cola has fallen behind in sales little by little every year due to marketing not being successful with certain demographics. Our staff is well trained and has experience in marketing beverages to a diverse audience. Our marketing professionals will help Pepsi get back into the competition and start generating more publicity for other products.
Coca Cola has taken a great amount of the market shares. The reason for this has been from the disadvantage in marketing strategies. Where Coca Cola put emphasis on being a “Classic” drink, Pepsi focuses on “Youth” so in order for that to happen the…...

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