King of Entertainment

In: Business and Management

Submitted By marceboo
Words 2035
Pages 9
The Walt Disney Company: The Entertainment King

Introduction The Walt Disney Company has truly been “the entertainment king” in the 83 years since its founding. This is largely due to the vision of Walt Disney, as well as the strategic management skills of Michael Eisner. The work of these two men, as well as countless others at The Walt Disney Company has created an innovative business model with universal appeal.
A History of Disney The Disney Brothers Cartoon Studio was founded in California in 1923 by Walt and Roy Disney. The brothers had a contract to produce “Alice Comedy” films about a live girl in an animated world. Over the next four years, around 55 films are produced in the series. In 1927, The Disney Studio began indirect production for Universal Pictures’ films “Oswald the Lucky Rabbit.” The brothers produced 26 films in their first year. In 1928, Universal took the contract from the Disney Studio, and Walt Disney created Mickey Mouse by widening Oswald’s ears and changing his clothes slightly. Mickey’s film debut was also in 1928 in the film “Steamboat Willie.” 1937 saw the release of Disney’s first feature-length animated film, Snow White and the Seven Dwarfs. In 1940 the company made its initial public stock offering, and ten years later, Treasure Island, Disney’s first entirely live-action film was released. Walt Disney himself also appeared on television for the first time in 1950. In 1955, Walt Disney realized his dream for a family-based theme park with the opening of Disneyland in Anaheim, California. Eleven years later, Walt Disney died of lung cancer, and his brother Roy became the new chairman of The Walt Disney Company. The company opened its second theme park, Walt Disney World, in Orlando, Florida in 1971. Walt Disney World’s EPCOT Center was opened in 1982, with a central globe based on the Unisphere from the 1964…...

Similar Documents

The Impacts of Entertainment

...Entertainment can be defined as moment on focusing on an activity provides pleasure, especially the kind of the pleasure according to the Oxford English Dictionary that recognizes amusement. When referring to entertainment, it can be defined as an activity or the social context in which the activity occurs. (Stromberg, 2009, p. 5). Entertainment is not just a theory of communication but rather a strategy used to disseminate ideas to bring about behavioral and social change. (Singhal, A & Roger, E.M. 2002, p. 117) The impacts of these changes can either be constructive or damaging on an individual or societal level. Entertainment is making an increasing impression on people’s personal lives. Many perceive entertainment as trivial in content and insignificant in its effects, mainly amounting to taking up large amounts of the daily time of individuals, but not representing an important force for human behavior change. (Singhal.A & Roger.E.M. 2002, p. 120) However, entertainment does play a vital role; for example, many teenagers are greatly influenced by watching restricted movies which in turn may lead to violent and aggressive behavior such as Inglorious Bastards. If you stripped away the humor in the movie, it emphasizes the instinctive pleasure of revenge. This particular form of entertainment is not just idle fun, but a social and cultural process through which values and commitments are generated. (Stromberg, 2009, p. 13) On the other hand, entertainment does have its......

Words: 814 - Pages: 4


...Paper on Entertainment and Social Media Abstract Entertainment has a significant influence on the people. The effects of entertainment can both be positive and negative. This influence of the entertainment industry has grown tremendously over the years. The influence can be greatly attributed to the advancement of technology. Entertainment is mostly through the media which includes; the television, magazines, newspapers, radio, and internet, among others. The influence of entertainment on the younger generation affects the way that they dress, talk, and act. This is because the current generation and society depends on entertainment as a form of communication and information. The society, therefore, turns to entertainment for the daily activities like education, health care, traveling, work, and personal relationships. This paper is going to look at the effects of entertainment on the younger generation. In addition, it is going to look at how entertainment affects the young generation in terms of their acts, the way they dress, and talk. Introduction A nation like America is an example, of a country that has developed in terms of entertainment (Fisher 58). It is one of the countries that has got and has produced some of the greatest entertainers. The country is one of the leading producers of entertainment in the planet. In addition, it is one of the nations that there is a greater influence of entertainment on the younger generation. The effects of entertainment on the......

Words: 3136 - Pages: 13

Entertainment and Culture

...Entertainment Media and Culture Julian B. Rosemond III HUM186 8/13/2013 Bernard Asubonteng Entertainment Media and Culture Entertainment media has always been a big influence on American culture and the rest of the world. It has shaped the way we dress, what kind of music we listen to and to some degree how we speak and act. There are even entire television shows in which are strictly dedicated to talking about celebrities and what is going on in his or hers life at the moment. This paper will go in depth as far as how entertainment media has impacted our culture. In the 1950’s television was known to shy away from the current political and other current events going on at the time and seemed to focus more on the standard American living lifestyle (University of Phoenix, 2012). These shows portrayed how a American should be and act, which in turn would inspire every day families in America to act the same way and live by the same values. Television in the 1960’s took a dramatic turn. In this decade politics were introduced and a lot more serious world events going on at that time. The assassination of President John F. Kennedy, the Vietnam War and the assassination of Martin Luther King, Jr. were just a few of the major events that were televised at that time. The Vietnam War depicted on the television the horrors of the war of children suffering and people being gunned down in the streets (2012). This in turn sparked the generation of “hippies”......

Words: 699 - Pages: 3


...The new king The new king The new king The new king The new king The new king The new king vvvvv The new king vvvv The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king v The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The new king The......

Words: 351 - Pages: 2

The King

...Metamorphosis of King Lear Through the course of the play, King Lear goes through a process of attaining self-knowledge. With this knowledge, he goes through a metamorphosis of person, much like a caterpillar's change into a butterfly. In the beginning, King Lear's vanity, and the image and exercise of power dominate his person. But a series of losses (based on his own bad decisions), a wise "fool", a powerful storm, a seemingly crazy man, and the death of one who truly loved him clear his vision and allow him to see himself and the world as they truly are. The pain and suffering endured by Lear eventually tears down his strength and sanity. Lear is not as strong, arrogant, and filled with pride as he seems in the beginning of the play. Instead he a is weak, scared and confused old man. At the end of the play Lear has completely lost his sanity with the loss of his daughter, Cordelia and this is the breaking point that leads Lear to his death. In the beginning, King Lear shows his need for praise is how he chooses to divide his kingdom among his daughters. The one who praises him with the most "love" shall receive the largest area of land. This is even more evident when considering that Lear already has divided up the kingdom before the praising even begins, as he gives each daughter her land before hearing the next daughter's praise. Thus the entire arbitration is just a show and an ego boost to himself. It is because of his love for praise that makes him react so......

Words: 1406 - Pages: 6

The Walt Disney Company: Mckinsey 7s Model the Entertainment King

...The Walt Disney Company: The Entertainment King Starting as a young boy from Missouri, farmer Walter Elias Disney set out to make a mark on society. After first joining the Red Cross in World War I, he came back determined to be an artist. After moving to Hollywood in 1923 with his older brother Roy, they founded Disney Brothers Studio. After diversifying as much as possible, Disney had a firm grasp on the global market share until the 1980’s where the company’s revenues began to slump in the film industry. Luckily Sid Bass invested $365 million in order to rescue the company and bring an end to all hostile takeover attempts. Disney’s billion dollar powerhouse status in the entertainment industry can be broken down and analyzed using the McKinsey’s 7S model. This model can be applied to Disney to analyze the company’s management and strategic policies. The McKinsey 7S model covers important strategic areas of operation including, strategy, structure, systems, style, skills, staff, and shared values. These seven elements need to be aligned and mutually reinforcing so that the model can be used to help identify what needs to be realigned in order to improve performance or to maintain alignment and performance. Disney Corporation has a hugely diversified strategy, that is to say, the plan devised to maintain and build competitive advantage over the competition. In 1928, after creating and losing the Oswald franchise to his distributor, Walt used a technique new to the......

Words: 2453 - Pages: 10


...Death of King Tut In: Philosophy and Psychology Death of King Tut Did King Tut die from a sickness or was he murdered, that’s the question. Some Egyptologists and Scientists argue over the fact regarding King Tut’s death. The first theory is that King Tut was murdered because he had a lot of power. King Tut’s father (Akhenaten) changed Egypt in a big way. He wanted Egyptians to only believe in one God, in which it was against what they believed in. Some of the Egyptians wasn’t happy with that decision. King Tut’s father changed the way that the priest thought and it would have forced the priest to close down their temples and believe in what he believed in. The change caused the environment to be unstable. This change would also change the thinking from hundreds of years prior. When King Tut was a child, his father died and that’s how he received the throne. With King Tut being so young, he had little knowledge of how to run Egypt so that meant that he needed someone with a lot of experience to help him, so they would also look at the help that he had. Meaning, the help may have had something to do with his death. The second theory from Forensic experts was that King Tut may have had an infection. Doctor Zahi Hawass, stated that King Tut had a crack in his skull and it may have been caused during the process of mummification. Doctor Zahi Hawass also stated that King Tut had a fracture in left leg, supposedly to have happened a few days before...

Words: 318 - Pages: 2

Entertainment in India

...course of the arts of India, and consequently, the rest of Asia. Arts refer to paintings, architecture, literature, music, dance, languages and cinema. In early India, most of the arts were derived Vedic influences. After the birth of contemporary Hinduism, Jainism, Buddhism, and Sikhism arts flourished under the patronage of kings and emperors. The coming of Islam spawned a whole new era of Indian architecture and art. Finally the British brought their own Gothic and Roman influences and fused it with the Indian style. They have a culture infusion in their art. Contents [hide] 1 Architecture 2 Literature 3 Music 4 Dance 5 Sculpture 6 Painting 7 Cinema 8 Radio 9 Television 9.1 Major events 9.2 Professional events 9.3 Amateur events 10 References 11 External links Architecture[edit] Main article: Architecture of India This article contains wording that promotes the subject in a subjective manner without imparting real information. Please remove or replace such wording and instead of making proclamations about a subject's importance, use facts and attribution to demonstrate that importance. (October 2009) Indian architecture is that vast tapestry of production of the Indian subcontinent that encompasses a multitude of expressions over space and time, transformed by the forces of history considered unique to the sub-continent, sometimes destroying, but most of the time absorbing. The result is an evolving range of architectural production that......

Words: 2841 - Pages: 12

Harrah's Entertainment

...Harrah’s Entertainment Inc. February 7, 2011 The goal of introducing the Gainsharing program was to increase employee motivation so they provide outstanding customer service. The differentiating factor in regaining and keeping bigger market share was through customer satisfaction. The Gainsharing program was effective in increasing both customer satisfaction and employee loyalty. Turnover went down from 70% to 50% in one year. It also proved to be an effective motivator to the food and beverage department of Harrah’s Las Vegas. Another great feature of this program was that it wasn’t tied to the financial performance of the company and the payout would be paid regardless of operating income results. Despite its positive features, the program had some drawbacks. The objectives that needed to be achieved in order to receive the gainsharing program’s bonus were not properly fine tuned. This led to situations where teams at most properties had missed their payout just by a small margin, leading to a feeling of let down. Also, the profits were not where they should be and the economy was dragging. Most employees were thankful to have jobs let alone bonus pay outs. The feature of getting a pay out regardless of financial performance was proving to be disadvantageous to the company. The incentive plan had cost $16 million in the previous year, and that felt like an especially big number now that revenues were dropping off because of broader economic conditions. Lastly...

Words: 655 - Pages: 3

Inflight Entertainment

...In-Flight Entertainment: “What is In-Flight Entertainment?” Marcel Sebastian Veit Schiffmann Pace University Janet Jones 091A Academic Writing (CRN 24297) In-Flight Entertainment: “What is In-Flight Entertainment?” Introduction This Research Paper is going to clarify the question about “What is In-Flight Entertainment?” It also reveals how “In-Flight Entertainment” was developed, and what basically is needed to be done until passengers can finally enjoy their “In-Flight Program”. Most people have never heard about the term of “In-Flight Entertainment” and have no understanding what this topic is all about. They take it for granted that they get entertained on a long distance or even short distance flight. Movies, music, applications and games are seen as natural given things on board of an airplane and most people don´t understand that there is much more behind it than just pulling their screen out of their armrest or turning the screen on, which is mounted to the backrest of their front seat. From the past till the present, when everyone has its own screen and can choose from a variety of entertainment options, it was a long way to go. Started with exhibitions of silent movies on linen by 16mm film reels at the beginning of the early 1920´s, as mankind was just about to conquer the sky and aviation was still in its infancy, up to black and white TV screens in the 1960´s, until today, with every passenger having its own LCD screen in front. In order......

Words: 2721 - Pages: 11

The Walt Disney Company: the Entertainment King

...The Walt Disney Company: The Entertainment King “Adults are just grown up kids”. With those words, Walt Disney summarized what his empire would be, what it would give to the world. Far from only being a cartoon drawer, Mickey Mouse creator had a broader vision on how to entertain everyone, kids and parents, boys and girls. Committed and exigent, not only Walt Disney created a successful company, but also set the rules for the entire industry. Disney corporation is a multinational mass media and entertainment conglomerate founded in 1923 by Walt and Roy O. Disney, as Disney Brothers Cartoon Studio. At the earlier stage of its life, the company would focus on story writing, character creating and cartoon drawing. But as it got more and more recognized, the firm started its way to be one of the biggest company in the world. Overviewing Disney’s businesses, it’s not complicated to understand how the company wants to monitor the entertainment industry as a whole. Not only Disney operates on different movie production related markets, but it also extends ad confirm his famousness through businesses that may appear disconnected. The risky bet Disney has made over its history belongs to the firm’s traditional strategy. The creation of a strong sustainable brand has passed through a lot of creativity and the sharing of ideas, as well as their management. When Disney competes in a singular and exigent industry within a global environment, the firms has developed tools and strength to......

Words: 3637 - Pages: 15


... Entertainment is a form of activity that holds the attention and interest of an audience, or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousands of years specifically for the purpose of keeping an audience's attention. Although people's attention is held by different things, because individuals have different preferences in entertainment, most forms are recognisable and familiar. Storytelling, music, drama, dance, and different kinds of performance exist in all cultures, were supported in royal courts, developed into sophisticated forms and over time became available to all citizens. The process has been accelerated in modern times by an entertainment industry which records and sells entertainment products. Entertainment evolves and can be adapted to suit any scale, ranging from an individual who chooses a private entertainment from a now enormous array of pre-recorded products; to a banquet adapted for two; to any size or type of party, with appropriate music and dance; to performances intended for thousands; and even for a global audience. The experience of being entertained has come to be strongly associated with amusement, so that one common understanding of the idea is fun and laughter, although many entertainments have a serious purpose. This may be the case in the various forms of ceremony, celebration, religious festival, or satire for example. Hence, there is the......

Words: 983 - Pages: 4

Sm Entertainment

...SM Entertainment, which is the one of largest entertainment companies in Korea. In the past decades, SM creates numerous world-class artists like BoA, Girls’ Generation, Super Junior, etc. In this article, the author illustrates the company and how SM company uses these artists to achieve its business goal. We can also see why Korea becomes a huge entertainment empire in such a short time. From this passage, I get three main reasons which can explain what makes SM so powerful. Firstly, SM coined its own music and performance style called SMP genre. The author also explains this term via some artists of SM like H.O.T, Super Junior. SMP genre is the unique element that sets SM apart from the others in the industry. SM created the term in the mid-90’s with H.O.T, SMP combines rock and R&B with hip-hop beats allowing for very strong dance performances. The music videos are more important than the music. They are attractive enough to make a person’s head spin with insane dance routines, and more sparkly bells-and-whistles fanfare than you even imagine. SMP genre not only works for the domestic audiences but also letting worldwide fans indulging themselves in the business. The author also explains how Chinese, Japanese and French fans are crazy for those young boys and girls. Music and performances aside, fan culture helps SM to establish the empire by leaning on the power of Chinese and Japanese fans. H.O.T is a great example to show this effect. As the label’s very early idol...

Words: 1004 - Pages: 5


...Children today have an unprecedented number of options when it comes to entertainment. Since no parent can be aware of all of these options, it falls to the entertainment media to ensure that their content is suitable for young consumers." Discuss the extent to which you agree or disagree with the opinion stated above. Support your point of view with reasons and/or examples from your own experience, observations, or reading It is a known fact that there is a great proliferation of entertainment options. There are so many forms of entertainment targeted towards children for different purposes such as educational, informative, or pure entertainment purposes. For this reason, a lot of parents find it hard to censor what their wards view and are thus in a dilemma over making choices for program view. Despite this fact, parents should be responsible, and not necessarily the media, for ensuring that the children view appropriate content. Firstly, parents are responsible for their children. The choices the children make are largely influenced by the parent’s views. As such, parents are in a solid position to ensure that at each time their children make a choice, those choices would be approved by the parent. The parent can thus note which entertainment content would be suitable for the child and which would not, thus shielding against wrong influences. Secondly, the media industry is known as a for-profit organization, and its focus will be more on maximizing......

Words: 466 - Pages: 2

The King

...I was riding in the backseat of my parents' red Cutlass on a warm fall day in 1984. My only entertainment was listening to the sucking sound the back of my thigh made when I lifted it off the sticky vinyl seat. I remember seeing patchwork fields of rainbow-colored leaves resting on the yellow grass, wishing that I could rake them into big piles, so I could run through them, scattering them across the field again. I rolled the dusty window down to get a better look at the pastures as the hard wind rushed in over my face and through my hair. I stuck my head through the window and opened my mouth, so my cheeks would puff out like Dizzy Gillespie's when he played his trumpet. Slowly, my cheeks began to deflate, and the wind softened as my dad braked the car to turn into the driveway of my grandparents' home, the location of our annual May family picnic. My whole family had already arrived when we showed up. All my uncles immediately bombarded the car, playfully snickering with my dad about always being late so he would not have to help them cook. My Papa Joe, with his Afro of white hair, and my Grandma Lee Lee, who limped like a peg-legged pirate because one leg was shorter than the other, were sitting in lounge chairs talking about how much I had grown. My Uncle Kelly, whose left arm was shot off by his ex-wife during an argument, was walking around, complaining about how he was going to starve if he didn't eat soon. My Aunt Rosie, who always wore a tiny pair of rose......

Words: 1703 - Pages: 7