Longcloud: Languages in Cyberspace

In: Business and Management

Submitted By cherrywu86
Words 1164
Pages 5
Longcloud Lamb is a company, specializing in chilled and frozen New Zealand lamb and goat products with a difference: it was organic and exceeded animal welfare stipulations in major export markets. The company manages current wholesale customers in export markets using an e-commerce platform. Sarah Elder is Longcloud’s marketing director. She was looking for a better website in order to target new markets and present on-line offers in different languages. This case is talking about some issues in regards to e-commerce and language in an international business. The four questions of the case will help to deal with these issues.

The first question is in which ways culture, religion and language may influence foreign marketing operations in the organic meat business. Meat does not mean the same thing whether you live in a developed country, like U.S, or in a developing one, like India. For example, for most people in the U.S., meat can be a daily meal. They care more about the balance of nutrition. They may be willing to pay more for an organic meat to be living healthier. However, for some people in India, it is still not easy to have meat on their dinner tables every day. To them, meat is just an essential component of survival, nothing more. In their case, there is no possibility that they will pay more money to look for organic meat. Another factor which will affect the meat market is religion. Muslims are not allowed to eat pigs, cows are treated with sincere reverence in India, and Most Buddhists are vegetarian. In addition, some countries have very strict rules in regards to meat import because of some diseases caused by meat, like mad cow in England and bird flu in China. Although Longcloud is mostly about lamb meat, they still need to pay attention to the different rules in different countries. Language can also influence the foreign market…...

Similar Documents

Ethics in Cyberspace

...Title: Ethics in Cyberspace Ethics in Cyberspace Chris Jones Strayer University CIS 324 Professor Luis ACEVEDO March 15, 2012 Ethics in Cyberspace What is Cyberspace? Cyberspace is a global community of people using computers in networks. For ensured functionality, virtual communities with Internet support depend on rules of conduct, likewise with any other society. Business people like librarians and information technologists must have matured knowledge about ethical issues for their companies’ welfare and to protect and mentor other users. What is ethics? Ethics is the art of determining what is good or right. It can also be defined as a way of life or general pattern, a set of rules of conduct or moral code. Ethical guidelines are based on values. The Association of Computing Machinery (ACM) is a national organization that has a developed statement of its values. ACM’s every member is expected to uphold the Code of Ethics and Professional Conduct which includes these morals: 1) contribute to society and human well-being 2) avoid harm to others 3) be honest and trustworthy 4) be fair and take action not to discriminate 5) honor property rights including copyrights and patents 6) give proper credit for intellectual property 7) respect the privacy of others 8) honor confidentiality. New moral issues occur due to the nature of electronic...

Words: 851 - Pages: 4

Cyberspace

...for Cyberspace: Developing Good Netizens” by Andrew J. Milson and Beong-Wan Chu, human’s actions opposing from the real world is explained. Furthermore, in the article “We Need to Learn to Become Digital Citizens,” by Nick Harkaway, the connection between the real world and the virtual world is clarified and the importance of becoming a smart internet user is expressed. This paper will illustrate the authors’ claims in emphasizing the dangers of the virtual world that humans are ignorant toward by asserting claims sub claims, and examples to express their purpose. The main argument of the article, “Character Education for Cyberspace: Developing Good Netizens” by Andrew J. Milson and Beong-Wan Chu, is that cyberspace allows people to communicate and say words that they would not say or do in real life. Milson and Chu state, “In the most complex sense, cyberspace may be conceived as a parallel world where people can conduct ordinary activities without engaging in the physical acts traditionally associated with such activities” (Milson and Chu 1). They are saying that the internet gives people the opportunity to talk to one another and speak their minds without having to do so face to face. The author claims that there are many people who take advantage of the net and abuse their privilege of usage. People say and do actions online that they would not do in person. For example, this concept at most times involves mean comments, judgmental remarks, and even explicit language.......

Words: 1796 - Pages: 8

Identity Theft Via Cyberspace

...Kim Moore ITT Technical Institute/NSA Black/NT1110 December 3, 2012 Identity theft is when someone uses another’s personal information without that person’s knowledge or permission to pretend to be that person. There are several types of identity theft; financial, criminal, cloning, business, medical, and synthetic, just to name a few. Identity theft has been around a long time, but it has become increasingly more prevalent in recent years due to the increased use of cyberspace. It also has become easier for thieves to operate without getting caught. Identity thieves are all around. They are like strangers we tell our kids to beware of. Anyone we come in contact with could be a potential identity thief. Every day identity thieves are planning their next theft. They use cyberspace to collect information through phishing, which is sending emails that pretend to be a legitimate business, but provide links to fake websites and ask for personal information. Also, through pharming, they send emails with viruses attached. Another way is through robot networks, these allow a hacker to take control of a computer from a remote location. Lastly, through typosquatting, when people make typing errors they land on websites that are similar to legitimate businesses, this allows thieves to infect computers (Ramaswamy, 2006). Thieves also use spyware and malware to gain information from unsuspecting people. Identity thieves steal from unsuspecting victims for......

Words: 725 - Pages: 3

Language

...Austrian philosopher Ludwig Wittgenstein said "The limits of my language are the limits of my world." What are the limits of language and our world? The limits of our language are our knowledge, skills and abilities to use them, and our world - this is our vision, we know how to get along with others. Through language we share information about the world around us. If you do not master the language fully, these limits will prevent us from fully share their views on our environment. Then I will give only partial information, such as allowing our knowledge. Others around us will take the part for the whole and complete, and will conclude that they have betrayed everything we want and that the limits of our world. Boundaries of our world are not only our knowledge of a language, but for different languages. On our planet there are very different to each other languages ​​and cultures. As we meet someone with whom we have a common language, then we can not understand it, nor did he understand us. But you are blind and deaf people, some of whom can not learn spoken language, does this mean that they will never be able to know the world and to convey their opinions? The answer is no, because languages ​​are spoken only: braille letters enable the blind to explore the world, a zhestomimikata helps the deaf to communicate with others. Despite what factors determine the limits of our language, they limit our world from the perspective of others - for them that our world is part of...

Words: 274 - Pages: 2

Cyberspace

... A Different Word: Subcultures in Cyberspace Student’s Name Institutional Affiliation A Different Word: Subcultures in Cyberspace The way people organize, govern and create meaning in their lives is associated with social patterns that link to other cultures. This describes the study of sociocultural anthropology. This brief essay will examine: Egao, cyberpunk, queer and ethnic cyber-subcultures and relate them to sociocultural anthropology. This field of study as several concerns from the environment to health issues, however, the main in terms of cyber-subcultures deals with social change. Social change can be described as any event that causes a dramatic change immediately or over time. The presence of the Internet and cyberspace has already caused several changes in society. Facebook (FB), Twitter and other social media sights have made it possible to connect with people from different states and countries in seconds. It also makes it possible to find lost friends and reconnect with distant family members. There are opportunities to play games, exchange video files and stream live footage. The possibilities are seemingly endless. Within this new frontier of freedom along with social media Egao can be found. Egao Egao can be defined as a cyber-subculture in satire with the mainstream (Zhang, 2010). It can be accessed from mobile phones and other electronic devices. There are several forms which include: text, audio, image, or video. This particular......

Words: 1018 - Pages: 5

The Abuse of Cyberspace

...Ss."Cyril and Methodius" University in Skopje Faculty of Law "Iustinianus Primus"-Skopje Master’s Degree programme in Intellectual Property Law (LL.M.) INTERNET LAW The abuse of the cyberspace - jeopardizing the copyrights Prof. Goce Naumovski, PhD Temelkova Simona 42321 I.I The rise of technology and Internet as a platform for new problems So cyberspace is real. And so are the risks that come with it. - President Barack Obama1 Despite the many and obvious benefits of the modern electronic communications development,it has also brought with it the worrying threat of intentional attacks against information systems and network platforms/infrastructures. As cyberspace gets more and more complex and its components more and more sophisticated, especially due to the fast development and evolution of (broadband) Internet-based platforms, new and unforeseen vulnerabilities may emerge.” And further that “in the hands of persons acting in bad faith, malice, or grave negligence, information society technologies (ISTs) may become tools for activities that endanger or injure, the life, property, or dignity of individuals or even damage the public interest. Technology-enabled crimes are also known as high-tech crime, computer crimes or cyber crime. They include crimes committed directly against computers and computer systems, as well as the use of technology to commit or facilitate the commission of traditional crimes, bringing unique challenges to law enforcement.......

Words: 4702 - Pages: 19

Language

...Vernacular Language Jessica Trevino AIU Online University Vernacular Language Vernacular is defined as using a language that is native to a country or province rather than a cultured, foreign or literary language. The Vernacular languages would also be considered as the large family of contemporary romantic language. Vernacular languages would one day be known to use as Spanish, French, Italian, Portuguese and others as well. In the twenty century, Latin was the major language that was used for literature and to be educated. The Latin language was influenced by many others in the native language that included those of Celtic languages, Greek and Etruscan. The Latin languages were consistently developed due to the fact there were significant differences during each period. These differences included those in the literary written language and also due to differences in the spoken language of he educated and those of the less educated population lower class. When it all started the Latin language was the only italic language that belonged to the Indo-European linguistic family and the development of these languages were generated or taken by other tongues, including the language known as Celtic, Etruscan and Greek. The Latin language under went reconstruction, during its evolution stage, between the literary written language which was very different from the way it was spoken and conformed to the educated versus to that of the less educated versus that was most used by...

Words: 443 - Pages: 2

Language

...Language plays an important role in human life. Out of all the languages in the world, English is considered as the international language. Foreign language like a foreign plant grows with difficulty on the native soil. That is why the learning of the mother tongue is the labor of love whereas the learning of a foreign language is the love of labor ; one gives hot house existence, another breathes spring time atmosphere. A foreign language is like the step-mother whose frowns and rebukes one has to bear in spite of one's feelings. On the other hand mother tongue is like our own mother who nurses us into intellectually developed persons. English is a global language and proficiency in it is a must to succeed in a globalized world. British brought with them their language English to India and its global Nature has made it the lingua franca of India- a country with diverse regional Languages. English is a language which is acceptable all over India be it all Kannada, Malayalam, Punjabi, Guajarati, Marathi, Bengali because all speak English along with their own mother tongue. Not only in India, but also when you go abroad this is a language most commonly used. In the world of globalization, countries like China, Japan and Russia, who have passionately sustained and promoted their own language, have today accepted the importance of English language. No country as a matter of fact shall be able to survive without the knowledge of English today. In India, English has become a...

Words: 288 - Pages: 2

Taming Chinese Cyberspace

...Taming Chinese Cyberspace -- a vision from Weibo Yicheng Zhu Reg. No. 110136970 Course: JNL 6032 Media Censorship Course leader: Dr. John Steel Abstract In this essay the recent fashion of Weibo in Chinese media is discussed, especially on the Chinese authorities and government's attitude towards it, moreover and more importantly, the way of how Weibo is being censored is explained. According to previous theories, internet cannot be regarded as a safe and free place for ideas and liberated speeches, Weibo is a good and exaggerated example as it is born in China--a nation long been considered to be less democratic. But is it really true? Was the limit of speech and media censorship really necessary? How does China want to assert them? Introduction As the 'Arab Spring' had cause enormous shake in the Middle East and north Africa, we had witnessed other great overthrows of regimes, and internet undoubtedly participated as a important role in the movement. When another civic protest took place in numerous western countries, we can also sense the huge power emanated by the social networks. The Chinese government was well aware of this, and they had foreseen the danger and unrest that these social networks could bring, 2 years earlier Twitter was officially shut sown---possibly because of the riot in Xinjiang one month before the blocking--and Weibo appeared as a Chinese replica to replace it. As theories have......

Words: 3102 - Pages: 13

Longcloud Develop Its Website in Languages Other Than English

...and advertising strategies. A13.3 Case Longcloud – Languages in cyberspace Language is a steed that carries one into a far country. (Arabic proverb.) Brushing through green pastures in her rugged truck, Longcloud marketing director Sarah Elder mused over what she would say at this afternoon’s meeting. Longcloud Lamb was a Appendix 13 Teaching materials 401 young company, specializing in chilled and frozen New Zealand lamb and goat products with a difference: it was organic and exceeded animal welfare stipulations in major export markets. With already five established export partners in the USA and Japan, and 32 regular customers in the area, Sarah and her colleagues were pleasantly surprised by the phenomenal demand growth in only seven years of operations. Accelerated global growth for Longcloud was now imperative, to recoup costs of the recent acquisition of new lands, 42 per cent more stock, and an updated processing plant with EU and USDA certification and Halal capability. Given that the company managed current wholesale customers in export markets using an e-commerce platform, it seemed obvious that a better website was the answer. In addition, the latest processing and shipping technology made it possible to send chilled cuts to smaller export customers on an individual basis. Most New Zealand exporters were beefing up their sites too, although Canadian-born Sarah had been surprised that most were English-only. Longcloud aimed to capture certain European......

Words: 2506 - Pages: 11

First Amendment in Cyberspace

...Amendment as it applies to cyberspace. In 1997, the Equal Employment Opportunity Commission filed a workplace harassment lawsuit, which is still pending. Employees were sending derogatory e-mails that were insulting to other creeds and cultures. This resulted in a discrimination lawsuit and changes in corporate e-mail policy. The New Jersey Office of Administrative Law recently found a single incident of a long joke list being forwarded by e-mail to the whole department to be” sexual harassment, ” creating an “ offensive work environment” (Volokh, 2000). Awareness has been raised in recent years in regard to cyberbullying. This First Amendment exemption and the recent rise of suicides in which digital technology, the Internet and social media have played a role is extremely troubling, especially insofar as the victims in these cases seem to belong predominantly to one often discriminated against group (Merril. 2000). These rights are there to protect the creativity of your Facebook page, allowing for artistic expression. The same page can be out of compliance with the law if it contains obscene speech or defamation. “The beauty of the First Amendment is that it protects all kinds of speech” (Merril, 2000). 1 Works Cited Reynolds, G. W. (2014). Ethics in Information Technology. In   G. W. Reynolds, Ethics in Information Technology (p.19). Boston:   Cengage Learning. Volokh, E. (2000, January 1). Article - Freedom of Speech, Cyberspace, Harassment Law, and The......

Words: 356 - Pages: 2

Language

...Language John Kendrick PSY/360 September 14, 2015 Professor Jackson Language Through sounds, gestures, and symbols humans have learned to communicate with each other. It is a developed system for communicating in a society. Languages will vary from one culture to the next and will take on different forms. Not only are languages spoken, they are expressed through hand gestures and written symbols. Language is a form of communication that allows humans to express emotion, opinions, thoughts, and beliefs (Galotti, 2014). The lexicon is the vocabulary contained within the language. It is the knowledge of the words contained in the language. It is a compilation of all words known, understood, and expressed by the individual. The language is compiled and understood by others contained in the same culture and supports how the language is expressed (Galotti, 2014). One key feature of language is broadcasting the message and then rapid fading of the message. The message will fade and then not heard. The next feature is interchangeability. This is the ability to both receive and send the message. Total feedback is occurs when the speaker can hear his own speech and can monitor the language performance as they go and specialization involves producing the speech through the specialized body parts adapted for this role (Galotti, 2014). The key features of language are phonology, syntax, semantics, and pragmatics. An expression of language occurs when an......

Words: 749 - Pages: 3

Sexual Predactors in Cyberspace

...Allia Scott Mr. Cohen 2nd Period/Adv. 103 November 1, 2011 Sexual Predactors in Cyberspace All Americans are different. They have different religions, beliefs and customs. Different people have different hobbies such as playing sports, hanging out with friends or even just surfing the web. Surfing the web is the most common hobby among young Americans. There are many things you can do on the web. Some of the more notable things that you can do on the web are watch videos, e-mail, research and social networking. Social networking sites are is more popular among children and teens. (C. Hansen, MSNBC). Social networking sites are mainly used for dating and chatting, with family and friends also with people you don’t know. One of the more common questions, asked by many parents are, “Is the social networking and chatting sites your using safe?” Many people believe that online chat rooms and social networking sites, such as Facebook, MySpace, Tagged and Downlink are hunting grounds for many sex offenders and predators. The fact that you can meet sexual predators and sex offenders anywhere at any time of the day slips through people minds. A lot of children and teens interact with predators on websites due to the way that they conduct themselves in chat rooms, the people they socialize with and the amount of personal information that they put on the sites. Promoting online safety has become proiorty with recent explosive popularity of social networking websites. A......

Words: 2317 - Pages: 10

Cyberspace and Identity Critique

...A critique of “cyberspace and Identity” by Sherry Turkle Identity is a very crucial word that has a major role in building one’s distinct personality. Your identity can be shaped by many different factors or experiences, and the things that could have the most impact are family, friends and the internet. Nowadays, with the introduction of cyberspace and the technological evolution, virtual world is taking over society. And as a consequence, this advancement of technology has contributed to the development of multiple identities that many of us users have probably experienced and noticed the difference. In the text, “cyberspace and identity” (1999), the author Sherry Turkle talks about how multiple identities are created and rapidly spreading. She claims that through the internet people have expressed many different sides of their personalities as a person takes the role of many personas. In the essay “cyberspace and Identity” (1999), Sherry Turkle claims that the creation of cyberspace communication has resulted in putting together multiple identities. She concentrated her argument on how she sees society today with the existence and influence of the virtual world. As well, the writer talks in her composition about our current reality and the physiological impact that are taking place when dealing with the virtual world. She presents her argument with four different statements. She begins her discussion by the textual description; she claims that people in this world can...

Words: 684 - Pages: 3

Cyberspace Consumer Protections

...Tesha Ponder teshaponder@gmail.com Cyberspace Consumer Protections Legal, Political & Ethical Dimensions of Business - MGT520 April 12, 2015 Professor James Keenan The modern day convenience of the internet has simplified life. Almost anything can be done via the internet. Shopping, research, book reading, CD downloads, ordering takeout and groceries are just some of the conveniences the internet has afforded us. However, these conveniences are not without risk. These risks, according to The White House Summit on Cybersecurity and Consumer Protection, “threaten national security, private enterprises and individual rights”. (The White House, 2015) The exponential rise and subsequent crimes of the internet have made it necessary to establish measures that protect consumers from risks such as fraud and identity theft. While these measures do offer protections to the consumer, as is the intent, they sometimes come at a cost to businesses. For example, if a customer’s credit/debit card information was stolen and unauthorized purchases were made, the customer has the ability to file a claim with the issuer of the card. The credit issuer or bank takes the loss for said purchase after an investigation determines fraud has occurred. According to the 2013 Nilson report, card issuers bore a 63% share of fraudulent losses and merchants assumed the remaining 37% liability in 2012. (as cited in Kiernan, 2015) What are the legal implications of advances in internet......

Words: 468 - Pages: 2