Luxury Market Is Not in Crisis

In: Business and Management

Submitted By Giacomo
Words 510
Pages 3
Il mercato del lusso non conosce crisi
Il mercato del lusso non conosce crisi. Nel 2012 gli acquisti dei beni di lusso sono saliti del 10%, oltrepassando così la soglia dei 200 miliardi di euro, toccando quota 212. E’ il terzo anno consecutivo che si registra una crescita in doppia cifra, nonostante l’economia stia attraversando un periodo di “double dip recession” globale. A sostegno di tale crescita possono essere identificati 3 key drivers: in primis, il ruolo delle economie emergenti, con particolare riferimento alla Cina. Il mercato cinese, nonostante il processo di maturazione in corso, si conferma infatti il motore della crescita, registrando un tasso di sviluppo del 18-22% nel 2012(in calo rispetto al 2011,dove il tasso era pari al 35%). Il suo sviluppo è tuttavia il quadruplo di quello degli Usa e dell’ Europa occidentale. Ma non c’è solo la Cina. L’ America Latina,(Brasile e Messico su tutti) si propone come sorpresa dell’anno, accompagnata dall’ India, responsabile di una nuova accelerazione nel 2012(20% rispetto al 10% del 2011). Rappresentando strategicamente una delle più grandi opportunità del mercato globale nel prossimo decennio, il mercato indiano si sta rivelando sempre più allettante nei confronti dei brand internazionali di lusso: i consumatori del settore sono protagonisti di una fase di “evoluzione”, mostrando una maggiore consapevolezza ed accettazione nei confronti dei trend internazionali nonostante le forti tradizioni locali. Nella realtà indiana, inoltre, nuove città si stanno proponendo come “destinazioni di lusso”: su tutti, Chennai, Hyderabad e Pune. Il secondo key driver della crescita, secondo lo studio “Worldwide luxury markets monitor” di Bain&Co., è identificato in una particolare categoria di prodotti: gli accessori. Un numero sempre maggiore di brand di lusso sta offrendo, infatti , opzioni personalizzate come ad esempio i…...

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