In: Computers and Technology

Submitted By jby01
Words 11706
Pages 47
Congratulations, you and your MacBook Air were made for each other.

Built-in iSight camera Video chat with up to three friends anywhere in the world at the same time. Mac Help isight

Finder Browse the contents of your computer using Cover Flow. Mac Help finder

Time Machine Automatically back up your files to an extra hard drive. Mac Help time machine

iMovie Collect all your video in one library. Create and share movies in minutes. iMovie Help movie

iPhoto Organize all your photos with Events. Publish to a Web Gallery with a click. iPhoto Help photo

GarageBand Create music by adding musicians to a virtual stage. Enhance your song to sound like a pro. GarageBand Help record

iWeb Create beautiful websites with photos, movies, blogs, podcasts, and dynamic web widgets. iWeb Help website

Chapter 1: Ready, Set Up, Go
8 9 10 15 16 19 22 Welcome What’s in the Box Setting Up Your MacBook Air Setting Up DVD or CD Sharing Migrating Information to Your MacBook Air Getting Additional Information onto Your MacBook Air Putting Your MacBook Air to Sleep or Shutting It Down

Chapter 2: Life with Your MacBook Air
26 28 30 32 34 35 Basic Features of Your MacBook Air Keyboard Features of Your MacBook Air Ports on Your MacBook Air Using the Trackpad and Keyboard Running Your MacBook Air on Battery Power Getting Answers

Chapter 3: Problem, Meet Solution
40 Problems That Prevent You from Using Your MacBook Air 44 Using Apple Hardware Test
Contents 5

45 49 51 51 53 53 56

Reinstalling Software Using Remote Install Mac OS X Reinstalling Software Using the MacBook Air SuperDrive Problems with AirPort Extreme Wireless Communication Problems with Your Internet…...

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...organizations do not just make their products different but rather they make them better. By improving product quality and bringing new products to market, product differentiation is the engine of economic progress (Holcombe 2009 p.17-18). For product differentiation to occur, the product must be difficult to imitate or copy. Apple prides itself on its innovation and creativity. Some of the ways in which Apple has differentiated its products include but not limited to the introduction of iMac in 1998, a highly stable operating system and iBook in 1999 ( Also being that a product can be differentiated based on the form on the physical structure, size and shape, Apple in 2008, it launched its MacAir, the thinnest and lightest laptop on the market” ( Apple continued with the launch of iTunes in 2001, flat- panel LCDs for desktops in 2002, improved notebooks in 2003, and the fastest PC (Mac G5) in 2003 just to mention a few ( Even though there are rivalry substitutes, Apple products have not been able to be copied or duplicated by a rivalry company. Apple has also differentiated itself from its competitors through their manner of customer service. By being able to open and successfully operate and maintain its retail outlets is an added bonus to its determination to exceed customer satisfaction as customers can go into these stores, ask questions about any......

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