Marketing Principle

In: Business and Management

Submitted By fanesaxie
Words 3214
Pages 13
Contents Page

Executive Summary

In this proposal, we are planning for the release of the upcoming Iphone4. This Iphone4 is from Apple Incorporation, it is such a well branded and known product that even before the product is in Singapore, people have already researched and know the products so well.

Therefore in this proposal, we implement a Retention Marketing Strategy for the launch of Iphone4. To support this marketing strategy, we plan to engage strong advertising media communication to create public awareness.

We have planned to create exclusiveness and create a ‘Wow’ factor that will retain our existing customers and attract more new customers to our stores for the launch of this Iphone4.

By using the SWOT Analysis, 7ps, Integrated Marketing Communications, we propose and analysis more accurate and detailed proposal.

Company Background

StarHub is a fully-integrated info-communication company, our services include, voice, data services, internet services, global managed services, global conferencing services and voice services. StarHub also offers a range of Cable TV and broadband services such as subscription television and broadband access services. StarHub Cable TV is one of our best product as we are the sole distributor in Singapore.

StarHub establish in Singapore in the year 2000, now has become one of Singapore's most innovative info-communications providers, and the pioneer in 'hubbing' - the ability to deliver unique integrated and converged services to all its customers. We are listed on the main board of the Singapore Exchange since October 2004.

Being in the fast-paced infocomms business in IT, Media or Communications industries, we must always make sure that that we are the latest, the fastest and the best innovations in the market. You can always count on StarHub to provide the solutions,…...

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