Martinez Construction Company in Germany

In: Business and Management

Submitted By antoanetab
Words 1965
Pages 8
MARTINEZ CONSTRUCTION COMPANY IN GERMANY
Juan Sanchez glanced out the window of the Boeing jetliner and admired the countryside below. The overcast skies failed to dampen his enthusiasm for the challenges and opportunities he and his company now faced. Two generations of local services had done little to prepare Martinez Construction for the coming days. Nevertheless, Juan remained confident that once the spirit of cooperation and trust was established, the new German operation would be a success.

Martinez Construction Company
Martinez Construction is a well-established construction company in Eastern Spain. Founded in Barcelona in the mid-1940s, its reputation and quality of service ensured growing profits for decades. However, a recent decline in contracts has resulted in a growing awareness of the dependence the business has on local economic conditions. Diego Martinez, president and son of the founder of Martinez Construction, now faces a growing certainty that the survival and continued growth of the family business depend on expansion into the international marketplace. In Barcelona, Diego had met many German tourists. They seemed to enjoy the warm sunshine of Spain. He also knew that many German companies now conducted business in Spain. Thus, it was natural when his company started thinking globally that they were drawn to the new German states. The recent collapse of communism and subsequent opening of new markets in Eastern Europe provided what seemed like an excellent opportunity for expansion. After all, why shouldn’t Martinez Construction take advantage of the cheap labour and raw materials? More information was needed, however. Martinez Construction representatives contacted banks, commercial departments of foreign consulates, and chambers of commerce, as well as the Investor Services department of the Treuhandanstalt (THA), which was, for a short…...

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