Mba - Business and Management

In: Business and Management

Submitted By lilyvu
Words 3045
Pages 13
Công Cụ Đo Lường Hiệu Suất Quảng Cáo Adwords

Nội dung
▪ Báo cáo Thứ nguyên ▪ Báo cáo Cụm từ tìm kiếm ▪ Báo cáo Thông tin chi tiết phiên đấu giá ▪ Báo cáo Tỷ lệ hiển thị ▪ Báo cáo Phân đoạn

Google Confidential and Proprietary

Đo lường hiệu suất quảng cáo trong tài khoản AdWords

Google Confidential and Proprietary

Doanh nghiệp có thể làm gì để tối ưu hoá tài khoản AdWords của mình?
Biết khách hàng mục tiêu là ai

Đo lường hiệu suất quảng cáo AdWords

Cải thiện & Tối ưu hoá quảng cáo

Google Confidential and Proprietary

Thứ nguyên
Phân tích dữ liệu lịch sử của tài khoản theo nhiều chế độ xem, giúp bạn hiểu rõ hoạt động của từng chiến dịch và những yếu tố cần cải thiện để tối ưu hoá tài khoản

Google Confidential and Proprietary

Thứ nguyên
Cách mở báo cáo Thứ nguyên
1. Vào tab Chiến dịch và chọn Tất cả chiến dịch trực tuyến, hoặc chiến dịch / nhóm quảng cáo muốn xem báo cáo 2. Nhấp vào tab Thứ nguyên 3. Chọn khung thời gian để hiển thị báo cáo 4. Nhấp vào tab Chế độ xem để chọn loại báo cáo muốn xem

Google Confidential and Proprietary

Thứ nguyên
Cách mở báo cáo Thứ nguyên

Google Confidential and Proprietary

Thứ nguyên
Cách mở báo cáo Thứ nguyên

• Nhấp vào Cột > Tuỳ chỉnh các cột để thêm các dữ liệu cần đọc và nhấn Áp dụng • Ví dụ: Chiến dịch, Nhóm quảng cáo, Chuyển đổi, Nhấp chuột không hợp lệ, …
Google Confidential and Proprietary

Thứ nguyên
Chế độ xem: Chuyển đổi

• Đọc dữ liệu về từng chuyển đổi mà bạn đã thiết lập theo mục đích hoặc tên chuyển đổi • So sánh giữa các chuyển đổi để tìm hiểu chuyển đổi nào hoạt động chưa tốt và cách khắc phục

Google Confidential and Proprietary

Thứ nguyên
Chế độ xem: Phạm vi tiếp cận và tần suất

• Phạm vi tiếp cận (Người dùng duy nhất): số lượng người dùng Internet đã nhìn thấy quảng cáo của bạn • Tần suất: số lần trung bình một người dùng nhìn…...

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