Mba Marketing

In: Business and Management

Submitted By dixitpatel90
Words 4016
Pages 17
Online Exercises 1
1. The American Marketing Association (AMA) is the marketing discipline's primary professional organization. In addition to sponsoring academic research, publishing marketing literature, and organizing meetings of local businesspeople with student members, it helps individual members find employment in member firms. Visit the AMA web site athttp://www.marketingpower.com.
a. What type of information is available on the AMA web site to assist students in planning their careers and finding jobs?
b. If you joined a student chapter of the AMA, what benefits would you receive?
c. What marketing mix variable does the AMA's Internet marketing effort best exemplify?
2. The Blue Cross Blue Shield Association of Independent Plans collectively provides insurance coverage for one in four Americans. To communicate with subscribers, potential customers, and others interested in the health-care industry, research and insurance coverage, Blue Cross has now developed a page on the World Wide Web. Explore this site now at http://www.bluecares.com .
a. What types of information are available through Blue Cross's web page?
b. How does Blue Cross's web page facilitate relationship marketing?c. What marketing mix variable do Blue Cross's Internet marketing efforts best exemplify?
c. What marketing mix variable do Blue Cross's Internet marketing efforts best exemplify?
Online Exercises 2
1. Internet analysts have praised Sony's web site as one of the best organized and most informative on the Internet. See why by accessing at http://www.sony.com .
a. Based on the information provided at the website, describe Sony's strategic business units.
b. Based on your existing knowledge of Sony as an innovative leader in the consumer electronics industry, describe the company's primary competitive advantage. How does Sony's web site support this competitive advantage?…...

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