Free Essay

Media in Colombia

In: Other Topics

Submitted By adele86
Words 1507
Pages 7

Communication institutions

April 25. 2012

Adele Alandete 327164547

Mr. Eran Naot

Sammy Offer School of communication, The IDC, Herzelia

This paper aims to present, the way the different theories of media structure and performance, can be applied to the media in Colombia. In this specific case the development media model and to a lower extent the social responsibility theory will be studied.

Colombia has a free market economy with major commercial, and investment ties to the United States, the European Union, Venezuela and China. Colombia's wealth comes from a number of sources. It is rich in natural resources and agriculture. Colombia has the fourth largest economy in Latin America, but income and wealth are unevenly distributed. Only 13.8% of total income is allocated to the poorest half of the population, while the wealthiest 10% of the population benefit from 46.5%. Media holders are off course in this 10% percent of the population, and because of their economical power they strongly influence politics in the country. Colombia has two main political parties; liberal and conservative, almost entirely controlled by these few families. Each political party makes sure to reinforce themselves through the media outlets they own. Political end economical elites however make great efforts promote social change and economic progress in the nation (Garay, 2003).

Media in Colombia are regulated by the Ministry of Communications, and the National Television Commission. Media ownership is concentrated in the hands of wealthy families, large national conglomerates, or groups associated with either of the two dominant political parties. The Santo Domingo group, Colombia's largest industrial conglomerate, owns the Caracol TV and radio networks as well as the El Espectador newspaper. The rival RCN TV and radio network is controlled by the Ardila Lulle beer empire. Other prime-time TV news shows and the weekly political magazine Semana are owned by family members of former presidents of the two traditional Conservative and Liberal parties that have held power for the last 150 years (Pereira, 2001). However most broadcast media networks are still run by the state and their content is intended to empower the country´s progress and development. The main problem faced by the public networks, is the lack of resources; mainly technological, but they also lack of professionals in the field. These issues affect the quality of their content and therefore audiences, watch mostly the private channels and remain loyal to them. The law provides for freedom of speech and of the press, and the government generally has respected these rights in practice. Although security forces generally have not subjected journalists to harassment, intimidation, or violence, there have been exceptions, as well as reports of threats and violence against journalists by corrupt officials. Colombian journalists practice self-censorship to avoid reprisals by corrupt officials, criminals, and members of illegal armed groups (Velazques, 2003). Private television in Colombia is characterized for broadcasting telenovelas, series, game shows and TV news. (Daza & Arboleda, 2007).

Development theory was intended to recognize the fact that societies undergoing a transition from underdevelopment to independence and better material conditions often lack the infrastructure, the money, the traditions, the professional skills, and even the audiences needed to sustain media institutions compared to those of the first world. The media of many developing countries are subject to economic dependence, and foreign domination. The media theory for the development emphasizes that the primacy of the national development task, the pursuit of cultural and informational autonomy, support for democracy, and solidarity with other developing countries, Media should give priority in their content to the national culture and language. Because of the priority given to these ends, limited resources available for the media can legitimately be allocated by the government, and journalistic freedom can also be restricted. The responsibilities of the media are emphasized above their rights and freedom (Mcquail, 2005).

This model can be applied to the media in Colombia in different aspects, for instance one of the circumstances described in the model is the dependence on the developed countries, TV in Colombia has always relied on technological advancements from developed countries importing almost all the equipment mainly from the United States and Spain. All movies and series, imported from abroad are dubbed to Spanish, giving priority to the official language and at the same time, content becomes more accessible and understandable to the general population, and it protects Colombia’s culture. The news deal with the country itself and its close neighbors, for instance in newspapers, the international news section, refers mainly to South America and The United States, since they are its main trade partners. In addition to the two privately owned TV networks, there are three state-owned TV networks with national coverage, as well as six regional TV networks and dozens of local TV stations. All subsided and controlled by the state. More precisely by the national radio and television of Colombia (RTVC), a state owned public service broadcaster controlled by the Ministry of Information Technology and communications. The three TV national networks depending on RTVC are channels focused to educational and cultural contents. The national public television provides educational and cultural space for creation, knowledge and encounter. It recreates and reflects on Colombia and Colombians, spoken and expressed as Colombian culture, a culture that must be protected against all awes, because it is seen as the only way to guarantee the country´s progress. In addition, there are stories that, from local, connect viewers to the continent, increasing the solidarity with other developing countries in South America. A relevant example of the concern about development and protection of the national policy would be a program called ´´Colombia Develops Today for a Better Tomorrow´´ it mostly portrays stories about citizens that have succeeded in different fields by following and keeping their traditions. Another aspect is the dependence of the media in foreign investors, most media outlets in Colombia are owned partially by foreigner conglomerates, as is the case of the daily newspaper El Tiempo, sold to the Spanish conglomerate Grupo Planeta, interestingly the rest of the actions belong to the Santos family, related to the current president (Pereira, 2001).

The media in Colombia can be also studied by the social responsibility model. One of the most important laws in Colombia regarding the media, states that the media organizations have the duty to encourage pluralism, as a fundamental part of social responsibility. Colombia is a country of great demographical diversity, for this reason the media must portray content that reflects the different target audiences. This can be seen almost in any broadcast, where people from different races and minorities are frequently portrayed. Another aspect is regarding licenses, even though most media in Colombia are still publicly owned, the government has given away licenses to set up privately owned television networks as previously mentioned, In 2009 a license for a third national private television network was granted by the Colombian government which is still pending. (Daza& Arboleda, 2007).

In conclusion as presented throughout this essay the normative theories of media structure and performance, are very useful to describe and classify the mass media worldwide, however no model can be found in its pure state, because communications are constantly changing, improving and no country wants to stay behind, for instance Colombia is a developing country, yet some aspects of the social responsibility model are found. In a near future the democratic-participant theory might be the most relevant media-administration interplay. In order to extend in this analysis, the best way to do it, will be studying each media outlet separately, and not as a whole as it has been done in this paper.


Daza, S., & Arboleda, T. (2007). Comunicación publica de la ciencia y la tecnología en Colombia: políticas para la democratización del conocimiento? [ Public communication of science and technology in Colombia: policies for the democratization of knowledge?]. Signo y Pensamiento, 26(50)100-125. Retrieved on April 2, 2012 from

Garay, L. J. (2003). En torno a la economía política de la exclusión social en Colombia. [About the political economy of the social exclusion in Colombia]. Revista de Economia Institucional, 5(8)15-31. Retrieved on April 1, 2012 from
McQuail, D. (2005). Mass Communication Theory (5th) . London: Sage Publications.

Pereira, J.M. (2001). Comunicaciones y ciudadanía. Apuntes para conocer las televisiones y radios en Colombia. [Communications and citizenship. Annotations in order to know the television and radio in Colombia]. Signo y Pensamiento, 20(38)102-116. Retrieved on April 1, 2012 from

Velásquez, C. A. (2003). El estado de la libertad de prensa en Colombia: una mirada con énfasis en las regiones. [The state of press freedom in Colombia: an overview with emphasis in the regions]. Palabra Clave, (8). Retrieved on April 1, 2012 from…...

Similar Documents

Free Essay

Introducing Xo Computers to Colombia

...Executive Summary This report provides an analysis and evaluation of the situation concerning XO Computers. Included in this analysis are marketing objectives, product adaptation, promotion mix, channels of distribution, and price determination. Although the main use of these computers was meant to be sold to schools for a low price, our company has found that these computers can be successfully sold in other markets as well. In Colombia, we can market our XO computers to both the rich and the poor. We will aim to target children of Colombian coffee farmers who strive to learn but cannot afford expensive technology. In fact, there are 618,199 households in the coffee-growing region of Colombia. In addition, there are 653,471 children aged between 5-19 years old (average of one school-aged child per household) in these areas. About 39% of the population in the coffee-growing region (made up of Caldas, Risaralda, and Quindío regions) did not finish primary school and/or secondary school. So, we believe that there is a large market that would be interested in our product. The price will be set at $250, which we believe is a reasonable price. Based on the average income of a Colombian worker, we believe that our product will be well received in the Colombian coffee regions. We believe that the adults will want to invest in their child’s future, as well as buying a well-made piece of technology for an inexpensive price.   Table of Contents Introduction 4 Part 1:......

Words: 3864 - Pages: 16

Free Essay


...Colombia is a country located in the northern part of South America, bordering the Caribbean Sea, between Panama and Venezuela, and bordering the North Pacific Ocean, between Ecuador and Panama (The World Factbook). Colombia’s area is 1.14 million sq. km. (440,000 sq. mi.) and is about the size of California and Texas combined. Colombia is the fourth-largest country in South America. Colombia’s terrain is flat in the coastal areas, with extensive coastlines on the Pacific Ocean and Caribbean Sea, and it has three rugged parallel mountain chains, central highlands, and flat eastern grasslands. The climate tends to be tropical on the coast and eastern grasslands and cooler in the highlands (U.S. Department of State). Colombia’s natural resources include petroleum, natural gas, coal, iron ore, nickel, gold, copper, emeralds, and hydropower. Its natural hazards are that the highlands are subject to volcanic eruptions, occasional earthquakes, and periodic droughts. The volcano named Galeras is one of Colombia's most active volcanoes, having erupted in 2009 and 2010 causing major evacuations, it has been deemed a "Decade Volcano" by the International Association of Volcanology and Chemistry of the Earth's Interior, worthy of study due to its explosive history and close proximity to human populations. Volcano Nevado del Ruiz located west of Bogota, erupted in 1985 producing lahars that killed 23,000 people, the volcano last erupted in 1991. And the volcano called Nevado del Huila,......

Words: 2023 - Pages: 9

Free Essay

Bullfighting in Colombia

...Universidad de la Sabana Managing Cultural Diversity in Business Elizabeth Christopher Vanessa Núñez Jiménez Code: 201111243 Fabián Mauricio Duque Code: 201120359 Andrés Tinjaca Code: 201121964 Government and all the people are in favor of art, sport or tradition? While in Colombia there is a law authorizing and regulating bullfighting, municipal authorities have the duty to compile and facilitate the implementation of such shows. Furthermore, although they may take steps to avoid unnecessary suffering, the authorities cannot "interfere with the ritual of bullfighting": that is, they cannot object to the death of the bull without a law thus empowered and at this time no exists in the country. By six votes in favor and three against Constitutional Court of Colombia has ruled in favor of bullfighting and against prohibitionists. In this regard, the Court decreed that mayors have no legal powers to ban bullfighting in those localities where there is a tradition and culture bullfighting. That ruling overturns the recent ban on bullfighting in Bogota where the mayor, Gustavo Petro, had decided that the Santa Maria bullring and bullfighting spectacles not give and devote to mere "cultural". Knew nothing beyond the high court's decision of the Corporation President Bullfighting Bogotá, Felipe Negret, said that with this ruling the mayor Petro is bound to reopen the place for which it was built in 1931, which means for bullfights and failure to do so would be......

Words: 1147 - Pages: 5

Premium Essay

Starbucks Colombia

...Starbucks goes to Colombia Starbucks the biggest coffee shop in the United States decided to expand their business to Colombia. Starbucks goal is to open around 50 stores by 2019. This is bringing a lot of positive and negative feedback to the Company Starbucks and to the country Colombia. This is happening because Starbucks will be competing with the biggest company shop of coffee in Colombia. According to the article Starbucks to Invade Colombia, Home of Juan Valdez, the Iconic Coffee Man by John Otis, says “Starbucks’ decision comes at a low point for Colombia’s coffee industry. Growers are struggling to recover from massive flooding, diseased trees, diminished yields, cratering international prices and an overvalued Colombian peso that reduces the value of coffee exports.” So this might help the country economies. At the same time the competition might also have a high risk of failure to take their market to the biggest country of coffee because Colombians are not so happy with the decision of taking an American coffee to their country while they already have a great one. Also according to the article As Starbucks heads to Colombia, growers have grounds for regret says that 18,000 coffee farmers, declined the offer of Starbucks which according to the University in Miami might be a big mistake to the Colombia coffee farmers. The article also mentions the comments from the CEO of Juan Valdez, he says that he welcomes the company Starbucks to the country, he mentions that......

Words: 1298 - Pages: 6

Free Essay

Colombias Conflict

...Juan Hernandez Prof: Anna Krift Global Crisis in Response Feb 16 2014 Colombia´s conflict For many years Colombia has been characterized as a country of drugs and violence marked by internal conflict that lasts until today. This conflict has claimed the lives of about 2 million people, which the population of Colombia today is 47 million, within that internal war has killed 4,2% of the current population (NoticiasCaracol,1). It is a very high percentage with regards an internal war of 60 years. That's why Colombia has suffered from armed conflict for several years and it has negatively impacted the country's development. To understand the issue it is necessary to see the origins of this conflict and also how this has affected the country. The conflict dates back to 1946 when it began a civil and political conflict between supporters of the Liberal Party and the Conservative Party for taking control of the State Power. But the outbreak was the assassination of the Liberal presidential candidate Jorge Eliecer Gaitán. Gaitán was the leader of poor agricultural producers and represented the interests, created jobs and economic opportunities for them to take advantage (Downing,1). But since the death of Gaitán, farmers lose their representation in politics and its future had been vanished. Because of the economic problems and tensions between liberals and conservatives, Colombia entered a period called "La Violencia " (The Violence) which lasted from 1948 to 1960 until......

Words: 1919 - Pages: 8

Free Essay

Colombia ad write, compared to the United States 97%). Columbia government is very similar to ours; in fact the recently enacted criminal code was modeled after U.S. procedures. The original legal system was based on old Spanish law. The New criminal code was set up in 1992- 1993. Elections are open to be on voted by all citizens aged eighteen and above, and there is universal suffrage (capability to vote) for both genders. They elect a president and also a vice president. Unlike the U.S. where a vice president is nominated by the president who is running, the citizens elect vice presidents also? The present president of Columbia was elected August 7th. His name Is Andres Pastana. He will serve a four-year term, as all presidents in Colombia do. The United States is the now has the largest number of corporations involved with trade and with overall investments in Columbia. The most things exported to the United States are oil, coffee, and cut flowers. Illegally, all the real money comes from drug trafficking of copious amounts of cocaine and heroin. Columbia currently supplies the United States with eighty percent of the cocaine consumed in the United States. The cultivation of coca in 1997 was equal to79, 500 hectares. All that coca could potentially produce 125 metric tons of cocaine. Narcotics traffickers sponsored assassinations of numerous government officials and politicians. Columbia had had generally good relations with United States. As with other......

Words: 375 - Pages: 2

Premium Essay

Colombia Future

...Thanks Alberto, very interesting article and analysis. As in the article there is an interview of the formal financial minister of Colombia, I think it would be interesting to compliment it with my point of view of the Colombian situation. As you mentioned, Colombia has being relying its growth in commodities with no added value as oil, carbon, chemicals and gold; but with the internal war, the situation is a little bit more complicated. On the first hand, Colombia´s agricultural exploitation didn’t started too long ago as the level of war didn’t allow it. This means that the level of production is still far from its real potential, not only because productivity is very low, but also because the level of empty/nonproductive land is extremely high. As a result, even if we are talking about commodities, Colombia should keep on developing agriculture but in a more productive way. In this regard, three actions must be carrying on: * Very high investment in infrastructure: this is one of the biggest problems that faces the country, affecting both agriculture and industry. At the present there is barely river navigation, there are no train railways and highways are embarrassing. * Technology: Production in Colombia is very rustic and as a result, productivity is very low. Investing and promoting responsible agro industrial projects will allow the country to take profit of its amazing natural resources. * Empty land distribution: As a consequence of the war, nowadays...

Words: 559 - Pages: 3

Premium Essay


...Institutional, and Cultural Context of Colombia Michael N. Yuede Missouri State University Abstract This paper studies the Colombian culture and how it affects business relations. First, the Colombian country is explored, examining the geographical location and environment, demographics, economy, religion, and the historical, legal and ethical, and social context. Geert Hofstede’s, Fons Trompenaars’, and GLOBE’s models of national culture infer ways to behave in any given culture, and in this case, Colombia. Differences can be seen between the United States’ and Colombia’s culture after exploring the models, suggesting ways to adapt to the new culture and act appropriately in a business environment. After studying the models, the cultural descriptions and aspects, including Colombia’s collectivistic and high power distance nature, give future managers and expatriates the implications necessary to become legitimized in the eyes of other businesses and the government. Additionally, the implications help predict employee behaviors and motivators, as well as human resource management policies that should be implemented into the business. However, in order to fully understand the Colombian culture, an individual must live in that country for a period of time to experience the culture first hand. Environmental, Institutional, and Cultural Context of Colombia In order to better understand how to interact in a business environment in Colombia, it is important to know......

Words: 5126 - Pages: 21

Free Essay

Sector Agricola En Colombia

...ANÁLISIS DE COMPETITIVIDAD DEL SECTOR AGRÍCOLA EN COLOMBIA. PRESENTADO POR: MARÍA FERNANDA COGOLLO NEGRETE. PRESENTADO A: PROF. JORGE LUIS DEL RIO CORTINA UNIVERSIDAD TECNOLÓGICA DE BOLÍVAR. FACULTAD DE ECONOMÍA Y NEGOCIOS PROGRAMA DE FINANZAS Y NEGOCIOS INTERNACIONALES. CARTAGENA D.T. Y C. 2015 INTRODUCCIÓN. La agricultura colombiana no presenta un desempeño destacable frente a las necesidades de desarrollo, las problemáticas de los habitantes de los territorios rurales, las potencialidades naturales con que se cuenta, y las oportunidades de crecimiento que ofrecen los mercados interno e internacional. El discreto comportamiento de la agricultura ha significado la pérdida progresiva de participación del sector en el PIB total, al tiempo que le ha impedido cumplir cabalmente con las funciones básicas que de esta se espera en el proceso general de desarrollo. Además, sus resultados han estado por debajo del promedio de Latinoamérica. Por lo que estudiar qué pasa con la competitividad del sector, del que dependen muchas familias principalmente de la zona rural, se hace necesario, este trabajo se basa en los modelos de competitividad propuestos por el Michael Porter. ANÁLISIS DE COMPETITIVIDAD DEL SECTOR DE LA AGRICULTURA EN COLOMBIA. “Existen palabras que tienen el don de ser excepcionalmente precisas, específicas y, al mismo tiempo, extremadamente operacionales y medibles y, genéricas, ilimitadas; altamente al......

Words: 1879 - Pages: 8

Free Essay

Bogota, Colombia

...Cultural Research Paper- Bogota, Colombia In order to defy of the Spanish rule, the people of Bogota formed a council of representatives in the first steps toward independence on July 20, 1810. Only 3 years later, they proclaimed complete independence. After forming the Republic of Greater Columbia in 1819, they elected Simon Bolivar as the first president. Alongside Bolivar, as vice president, Francisco Paulo de Santander provided the Colombians with an opposing party, the “Liberals.” Bolivar and Santander serve as representatives for the two political parties that make up Colombia today, the Conservatives and Liberals. Bolivar’s followers believed in a centralized government with many ties to the Roman Catholic Church. The Vice President, in opposition, served the Liberals who believed in a decentralized government without church ties to civil and educational matters. No party has dominated the Columbian rule for a significant time period to this day. We see something very similar to two parties alternating leadership here in the United States with the Democrats and Republicans. The city of Bogota is known to have an older, high-class ambiance spread throughout the city. In fact, Bogota has grown very slowly culturally as a city since the historic value of homes, buildings, and other churches is very important to the people living there. However, Bogota is one of the fastest growing cities in South America in a continuous expansion with growing suburbs. Historically,......

Words: 681 - Pages: 3

Premium Essay


...COLOMBIA COUNTRY ORIENTATION : Location : Colombia, which capital is Bogota, is located in the northwest of South America, bordered to the northwest by Panama, to the east by Venezuela and Brazil, to the south by Ecuador and Peru. It is also bordered by the Atlantic Ocean, the Pacific Ocean, and the Caribbean Sea. "Colombia." Wikipedia. Wikimedia Foundation, <>. Size : 1,138,910 km2. It is 1/9 size of the USA, which is the size of Texas and California combined. It makes Colombia #26 in the world and #4 in South America. "Colombia." - Country Profile. N.p., n.d. Web. <>. Government structure and Leadership : Colombia is a presidential representative democratic republic established with the Constitution of 1991. It is an unitary State, decentralized where multi-party system is allowed. 
Thus, it is a Republic with separation of powers between : The executive branch : a President, Juan Manuel Santos since 2010, also Head of government, and a Council of Ministers. The President is elected by popular vote for a four-year terms, and then choose the members of the Council of Ministers. The legislative branch : the Congress is bicameral, between the Chamber of Representatives (166 seats) and the Senate (102 seats). The Congress is elected by popular vote too, for a four-year terms.
The judicial branch refers to The Supreme Court, which is represented by 23 judges divided into three......

Words: 2351 - Pages: 10

Free Essay

Plan Colombia

...El plan Colombia en el siglo XXI Durante los últimos 50 años Colombia has sido un país que ha debido luchar fuertemente contra innumerables atentados por lo cual los colombianos se han mantenido sin sosiego. Su historia nos recuerda la incesante lucha de poderes que de alguna manera permitió el desarrollo de su conflictiva situación que hasta hoy en día no se resuelve. Las principales causas han sido los grupos armados que fueron creciendo mano a mano con el narcotráfico. De esta manera para el año 1998 bajo la presidencia de Andrés Pastrana es que se concreta un acuerdo con los Estados Unidos conocido como “Plan Colombia”. El plan Colombia ha producido varios efectos que han dado como resultado: conflictos armados, desplazamiento de la población y una marcada alianza con los Estados Unidos. A Partir del plan Colombia se ha desatado los conflictos armados que si bien al principio no se veían resultados, actualmente ha permitido una reducción en los grupos violentos bajo un gran proceso de enfrentamiento con los diferentes frentes lo que ha logrado debilitar sus fuerzas mediante la desmovilización. Las estadísticas indican que desde el 7 de agosto de 2002 hasta la actualidad se han registrado alrededor de 20.732 casos de desmovilización cuyos datos son revelados por el (Pahs) o programa de Atención Humanitaria al Desmovilizado. (Desmovilizados,2009) Por otro lado, se conoce que la reducción en los cultivos de hoja de coca, ya sea por fumigación o erradicación manual, fue......

Words: 924 - Pages: 4

Free Essay


...COLOMBIA | La República de Colombia, recibe su nombre en honor al descubridor de América Cristóbal Colón. Está localizada en la esquina noroccidental de América del Sur, lo que le permite tener costas en los océanos Atlántico y Pacífico. También tiene jurisdicción sobre un tramo del Río Amazonas en el trapecio Amazónico, por lo que se le ha llamado “Patria de Tres Mares”.Colombia, limita con Venezuela al este, Brasil al sudeste, Perú y Ecuador al sur y Panamá al noreste, así como con Jamaica, Honduras, Nicaragua y Costa Rica, países que se consideran limítrofes por los tratados de delimitación marítima y submarina existentes.Su capital es Bogotá, que conforma el Distrito Capital y es también capital del departamento de Cundinamarca. En la actualidad es un área metropolitana con más de ocho millones de habitantes, dividida en 20 localidades y es la cuarta ciudad más poblada e importante de América del Sur. En la ciudad está la sede principal del Gobierno Nacional.El nombre Bogotá tiene origen en la palabra indígena Bacatá, nombre de la capital de los Zipas, la cual significa "cercado fuera de la labranza". El poblado recibía también el apodo de Muequetá ("campo o sabana de la labranza") y el de Funza ("varón poderoso"). Precisamente en territorio del actual municipio de Funza, vecino de Bogotá, y probablemente en su vereda El Cacique, se encontraba la cabecera de la población de Bacatá.ASPECTOS ECONOMICOSLa moneda es el peso colombiano, dividido en 100 centavos. El......

Words: 4024 - Pages: 17

Free Essay

Telmex Colombia

...TELMEX COLOMBIA S.A. a) DESCRIPCION GENERAL DE LA EMPRESA Telmex Colombia S.A. incursionó en el mercado colombiano en el año 2000, sin embrago, inició sus operaciones a partir del año 2004, cuando su casa matriz adquirió AT&T Latin America, con lo cual obtuvo una participación del 1% del mercado colombiano en la prestación de servicios de internet. Adicional a la entrada en Colombia, esta adquisición le permitió expandir sus operaciones a otros países de Latinoamérica, con la finalidad de aprovechar las oportunidades de crecimiento derivadas de cada mercado en el cual se ha incursionado, permitiendo satisfacer las necesidades de nuestros clientes con un servicio integral de alta calidad y diversificando sus servicios. En diciembre de 2007 Teléfonos de México S.A.B. de C.V., separó la operación latinoamericana de su operación en México, creando la empresa Telmex Internacional, que tiene operaciones en Argentina, Brasil, Chile, Colombia, Ecuador, Perú y Uruguay, proporcionando una amplia gama de servicios de las tecnologías informáticas de las comunicaciones; así como servicios relacionados con directorios de páginas amarillas en México, Estados Unidos de América, Argentina, Colombia y Perú. Actualmente Telmex Colombia S.A. se encuentra posicionada como una de las líderes del sector de las Telecomunicaciones, llegando a finales de 2010 a 5.4 millones de hogares del país, ofreciendo una amplia gama de productos en cuatro principales líneas de negocio:......

Words: 3984 - Pages: 16

Free Essay

Kidnapping in Colombia

...Case Study-Kidnapped In Colombia 1. The company made a number of mistakes in preparing Melissa and Dan for their trip to Columbia. First off the company should have never let the couple go into such a hostile territory uninsured. Kidnappings were a frequent happening in Colombia; therefore, the company should have provided some sort of ransom insurance in case something was to ever happen. Granted the couple were warned about the political troubles and violence in Colombia, they were never really safeguarded against potential crimes. In addition, the company didn’t prepare the couple for the language barrier in Colombia. Purchasing everyday merchandise or communicating with the locals on a day to day basis was really hard. The company should have either provided a translator who could be at the couple’s service whenever needed, or the couple should have taken some sort of introductory course to help them learn the basics of the language. And lastly, the organization should have provided better protection for the couple as a whole. Did the company make its best effort to put them in the safest possible region in the country? As a valued member of the organization, Dan should have received the best possible protection from the company. 2. Dan and Melissa also made a lot of blunders in preparation for this trip. For one they didn’t prepare themselves. They should have conducted more research on the country and understood the cultural similarities and differences. They......

Words: 1096 - Pages: 5