Mem Sop

In: Business and Management

Submitted By shrey0403
Words 1776
Pages 8
Fabfurnish
Following my under graduation, to tap the taste of start ups and ever growing interest in marketing – I started working ……<framing this>
The front end marketing analytics, where direct cum indirect interaction with the customers and their reaction pushed us how to increase the conversion rate and engagement with audiences. <need to frame this>
Customer Insights – based on that taking further actions
Launching the new campaigns on facebook and optimizing them on the key metrics like CTR(Cost to revenue Ratio),CPC(Cost per Click),CPV(Cost per Visit)– lowering the CRR (Cost to Revenue Ratio – inverse of ROI) bought down by 70%.
Optimization was done on the basis of reports in which number are stacked up from Google Analytics and FB Power Editor to check the bounce rate and Conversion Rate Good with reports and reports making
Engaging in Mobile as this was the time in India (late 2014) where mobile grew as a major player in the advertising industry and various different inventory of FB like MPA (multiple ads) and doing the category wise segmentation & performing the strategic group analysis which help in growth of 40% mobile revenue. - - -> key insight ran ads of those products which have low basket value (<1000 INR) since audience have more interaction for these products on mobile platform and thus increasing the funds in this segment and generating a 14 lac transaction in a single day through optimized reports * To show interest in the insights from the numbers(data) and use it to optimize & run new campaigns - - decision making based on the data - - using them <relevant addition>

Use the certain trackers to generate new audiences ( not that relevant point)
And working on these operation gave a good hand on the extensive use of MS Excel and Google Analytics & FB power editor.
Simultaneously working on…...

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