Mgt 521 Functional Areas of Marketing and Hr

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Functional Areas of Business - Marketing and Human Resources

Functional Areas of Business - Marketing and Human Resources

The MBA overview highlights several areas of business that are studied in the MBA program at University of Phoenix. Two of the functional areas of business that appeal to me are marketing and human resources. This paper will review these two business functions, and provide an explanation of the management role in each area.
Marketing

Business Function.

The role of marketing in an organization is critical to its success. Marketing can be defined as “the management process through which goods and services move from concept to the customer” (businessdictionary.com). Marketing focuses on the marketing mix, also known as the four P’s of marketing; Product, Price, Place and Promotion. All four must be present and work together in order to achieve success with a product or service (Khonat, 2013). However, marketing is much more than just the traditional role of being charged with advertising and promotional plans. Today’s marketing operations require cross-functional and diverse teams to produce results (Scott, 2013). Scott (2013) goes on to explain that marketing must work with all areas of the business; for example, with sales and IT for customer relations, and with R&D and manufacturing with regards to new product development and innovation. The Marketing Manager. I believe that the role of marketing Manager would be a challenging and exciting position. In the article, The Role of the Marketing Manager, it states that the position can be either diverse or focused, depending on the size of the organization and number of employees in the marketing department. The article points out key roles of the manager within the marketing department as conducting market research, developing the…...

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