Microprocessor Wars

In: Computers and Technology

Submitted By SamuelAldrich
Words 1792
Pages 8
Microprocessor Wars
Samuel W. Aldrich
Principles of Marketing
Tracy Foote
July 3rd, 2012

Microprocessor Wars Computer processors are very complicated electronic devices that are used to be the brain of computers. They process all data in the computer and have revolutionized the world in every facet possible, creating new and quicker ways to accomplish tasks. There are a few companies that produce the x86 microarchitecture chips found in almost every desktop and many mobile devices today but only two are true heavy hitters in the market, Intel and Advanced Micro Devices (AMD). The market slug fest that has been happening between these two companies have driven the pace at which computing has advanced by leaps and bounds. They are a perfect example of how competition and not just supply and demand push industries to their pinnacle. To give a little background to the current market situation, Intel was the original inventor of the x86 microarchitecture central processing unit in 1978. Advanced Micro Devices didn’t start making chips until 1982; four years after Intel had already released their first x86 microprocessor chip as a company. Advanced Micro Devices along with Intel has over 99.5% of the market for x86 architecture central processing units. This means the two companies quite literally own the market and control the supply of computer processors. MaximumPC.com’s own history of the situation that expertly describes the beginnings and even reciprocal situation of today market states:
“Much has been made recently over the x86 licensing agreement between Intel and AMD, and we have to travel back to 1982 to see how it all began. That was the year AMD inked a deal allowing them to manufacture and sell both 8086 and 8088 processors. The very next year, AMD released the Am286, an exact clone of Intel's 286 processor, right down to the pin count,…...

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