Mkt 305 Wk 5 Quiz 4 Chapter 7

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MKT 305 WK 5 QUIZ 4 CHAPTER 7
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MKT 305 WK 5 QUIZ 4 CHAPTER 7
MKT 305 WK 5 Quiz 4 Chapter 7 TRUE/FALSE 1. According to the ABC approach to attitudes, attitudes possess three important components: affect, beliefs, and cognitions. 2. “I really like my Suburu” is an example of the belief component of attitudes. 3. According to the functional theory of attitudes, attitudes perform three functions: affective, behavioral, and cognitive. 4. The utilitarian function of attitudes is based on the concept of reward and punishment. 5. The knowledge function of attitudes allows consumers to simplify decision making. 6. The utilitarian function of attitudes works as a defense mechanism for consumers. 7. The elaboration likelihood approach to attitude suggests that affect, behavior, and cognition form in a sequential order. 8. According to the high-involvement hierarchy, beliefs about products are formed last. 9. The hierarchy of effects in the low-involvement hierarchy is affect-behavior-belief. 10. Impulse purchases can be explained from the behavioral influence hierarchy. MKT 305 WK 5 QUIZ 4 CHAPTER 7
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MKT 305 WK 5 QUIZ 4 CHAPTER 7
MKT 305 WK 5 Quiz 4 Chapter 7 TRUE/FALSE 1. According to the ABC approach to attitudes, attitudes possess three important components: affect, beliefs, and cognitions. 2. “I really like my Suburu” is an example of the belief component of attitudes. 3. According to the functional theory of attitudes, attitudes perform three functions: affective, behavioral, and cognitive. 4.…...

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