Mkt 421 Final Exam – Latest 2014

In: Business and Management

Submitted By activitymode
Words 1405
Pages 6
MKT 421 FINAL EXAM – LATEST 2014
To purchase this, Click here http://www.activitymode.com/product/mkt-421-final-exam-latest-2014/ Contact us at:
SUPPORT@ACTIVITYMODE.COM
MKT 421 FINAL EXAM - LATEST 2014 1. A producer might use a "pulling policy" rather than a "pushing policy" if:
• Intermediaries are reluctant to handle a new product.
• Its sales force has been very successful getting wholesalers and retailers to handle its product.
• It has a very limited promotion budget.
• It is offering a very "high-tech" product to a small product-market.
2. When new product ideas are chosen based on ratings and comments from customers, this process is called ______.
• Creative resourcing
• Idea engineering
• Reaction engineering
• Crowdsourcing
3. The primary purpose of branding is:
• To prevent competitors from stealing product ideas.
• To boost customer satisfaction.
• To identify a product.
• To enhance package design.
4. The company tries to follow an organized new-product development process—rather than using a faster and more spontaneous, "race-to-market" approach.
• The managers worry too much about the competition.
• The product fails to offer the customer a unique benefit.
• The company delays putting the product on the market until it develops a complete marketing plan.
5. Genetech Corp. has invested heavily to develop a patented new product. Genetech wants to achieve a rapid return on its investment. It probably should set a ______________ pricing objective.
• Status quo
• Target return
• Profit maximization
• Sales-oriented
6. In the American Marketing Association's Statement of Ethics, which ethical value stresses a firm's attempts to balance the needs of its buyers with the interests of sellers?
• Responsibility
• Citizenship
• Fairness
• Honesty
7. David Oreck advertises Oreck vacuum cleaners via commercials that run on…...

Similar Documents

Mkt 421 Final Exam

...MKT 421 Final Exam 30/30 correct Please, follow the link for this tutorial: http://solutionsplatform.com/tutorial/115/MKT-421-Final-Exam-1 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would fall under which variable of the marketing mix?  2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here?  3) Marketing strategy planners should recognize that  4) Target marketing, in contrast to mass marketing,  5) The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable  6) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.  7) Marketing research which seeks structured responses that can be summarized is called  8) One of the major disadvantages of the focus group interview approach is that  9) When focus group interviews are used in marketing,  10) Focus groups  11) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking....

Words: 655 - Pages: 3

Mkt 421 Final Exam

...MKT 421 Final Exam Introduction The MKT 421 final exam deals with the basic concepts of marketing and its functionality in the world of business. Marketing is embedded in everything we do—from the clothes we wear, to the Web sites we click on, to the ads we see. The purpose of MKT 421 individual and team assignments is to make the students aware about the numerous strategies employed in different industries and their significance. There is a widespread notion among the masses that marketing is only restricted to selling or advertising about the product/service in television or newspapers. However, the Marketing 421 final exam makes it clear to the students that marketing is a combination of all the activities undertaken by the company to make the customers aware about the availability of the product in the marketplace. It involves all activities in the process of launching a product in the market to making it available to the customers at the earliest. The questions involved in the paper are strategically designed to cover all the necessary dimensions a businessperson should be aware of when operating in the market. For example, the MKT 421 week 3 Kudler fine foods assignment appropriately defines concepts related to the 4 Ps of Marketing Mix. Popularly referred to as the 4 Ps of marketing, the product, price, place, and promotion are the four parameters upon which a successful marketing mix is based. The structure is required to judge that the business is able to......

Words: 2365 - Pages: 10

Mkt 421 Final Exam

...www.StudentWhiz.com The MKT 421 final exam deals with the basic concepts of marketing and its functionality in the world of business. Marketing is embedded in everything we do—from the clothes we wear, to the Web sites we click on, to the ads we see. The purpose of MKT 421 individual and team assignments is to make the students aware about the numerous strategies employed in different industries and their significance. There is a widespread notion among the masses that marketing is only restricted to selling or advertising about the product/service in television or newspapers. However, the Marketing 421 final exam makes it clear to the students that marketing is a combination of all the activities undertaken by the company to make the customers aware about the availability of the product in the marketplace. It involves all activities in the process of launching a product in the market to making it available to the customers at the earliest. The questions involved in the paper are strategically designed to cover all the necessary dimensions a businessperson should be aware of when operating in the market. For example, the MKT 421 week 3 Kudler fine foods assignment appropriately defines concepts related to the 4 Ps of Marketing Mix. Popularly referred to as the 4 Ps of marketing, the product, price, place, and promotion are the four parameters upon which a successful marketing mix is based. The structure is required to judge that the business is able to satisfy......

Words: 2363 - Pages: 10

Mkt 421 Final Exam - Latest 2014

...MKT 421 Final Exam - Latest 2014 IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download http://acehomework.com/MKT-421-Final-Exam-Latest-2014-7090.htm?categoryId=-1 If You Face Any Problem E- Mail Us At JOHNMATE1122@Gmail.Com 1 A producer might use a "pulling policy" rather than a "pushing policy" if: • Intermediaries are reluctant to handle a new product. • Its sales force has been very successful getting wholesalers and retailers to handle its product. • It has a very limited promotion budget. • It is offering a very "high-tech" product to a small product-market. 2 When new product ideas are chosen based on ratings and comments from customers, this process is called ______. • Creative resourcing • Idea engineering • Reaction engineering • Crowdsourcing 3 The primary purpose of branding is: • To prevent competitors from stealing product ideas. • To boost customer satisfaction. • To identify a product. • To enhance package design. 4 • The company tries to follow an organized new-product development process—rather than using a faster and more spontaneous, "race-to-market" approach. • The managers worry too much about the competition. • The product fails to offer the customer a unique benefit. • The company delays putting the product on the market until it develops a complete marketing plan. 5 Genetech Corp. has invested heavily to develop a patented new product. Genetech......

Words: 995 - Pages: 4

Mkt 421 Final Exam

...MKT 421 Final Exam - IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download http://acehomework.com/MKT-421-Final-Exam-A-WORK-7090.htm If You Face Any Problem E- Mail Us At JohnMate1122@gmail.com Our Products >> MKT 421 Final Exam - A + WORK MKT 421 Final Exam - A + WORK MKT/421 Final Exam 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would fall under which variable of the marketing mix? A. Product B. Place C. Promotion D. Price 2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here? A. Price B. Promotion C. Product D. Place 3) Marketing strategy planners should recognize that: A. target markets should not be large and spread out B. mass marketing is often very effective and desirable C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets D. target marketing is not limited to small market segments 4) Target marketing, in contrast to mass marketing, A. is limited to small market segments B. assumes that all customers are basically the same C. ignores markets that are large and spread out D. focuses on fairly...

Words: 1544 - Pages: 7

Mkt 421 Final Exam - New 2014

...MKT 421 Final Exam - New 2014 IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download http://www.hwnerd.com/MKT-421-Final-Exam-New-2014-15789.htm?categoryId=-1 If You Face Any Problem E- Mail Us At CONTACT.HWNERD@Gmail.Com 1 A producer might use a "pulling policy" rather than a "pushing policy" if: • Intermediaries are reluctant to handle a new product. • Its sales force has been very successful getting wholesalers and retailers to handle its product. • It has a very limited promotion budget. • It is offering a very "high-tech" product to a small product-market. 2 When new product ideas are chosen based on ratings and comments from customers, this process is called ______. • Creative resourcing • Idea engineering • Reaction engineering • Crowdsourcing 3 The primary purpose of branding is: • To prevent competitors from stealing product ideas. • To boost customer satisfaction. • To identify a product. • To enhance package design. 4 • The company tries to follow an organized new-product development process—rather than using a faster and more spontaneous, "race-to-market" approach. • The managers worry too much about the competition. • The product fails to offer the customer a unique benefit. • The company delays putting the product on the market until it develops a complete marketing plan. 5 Genetech Corp. has invested heavily to develop a patented new product.......

Words: 1417 - Pages: 6

Mkt 421 Final Exam

...MKT 421 Final Exam - New 2014 IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download http://www.hwnerd.com/MKT-421-Final-Exam-New-2014-15789.htm?categoryId=-1 If You Face Any Problem E- Mail Us At CONTACT.HWNERD@Gmail.Com 1 A producer might use a "pulling policy" rather than a "pushing policy" if: • Intermediaries are reluctant to handle a new product. • Its sales force has been very successful getting wholesalers and retailers to handle its product. • It has a very limited promotion budget. • It is offering a very "high-tech" product to a small product-market. 2 When new product ideas are chosen based on ratings and comments from customers, this process is called ______. • Creative resourcing • Idea engineering • Reaction engineering • Crowdsourcing 3 The primary purpose of branding is: • To prevent competitors from stealing product ideas. • To boost customer satisfaction. • To identify a product. • To enhance package design. 4 • The company tries to follow an organized new-product development process—rather than using a faster and more spontaneous, "race-to-market" approach. • The managers worry too much about the competition. • The product fails to offer the customer a unique benefit. • The company delays putting the product on the market until it develops a complete marketing plan. 5 Genetech Corp. has invested heavily to develop a patented new product.......

Words: 1417 - Pages: 6

Mkt 421 Final Exam - Latest 2014

...MKT 421 Final Exam - Latest 2014 IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download http://acehomework.com/MKT-421-Final-Exam-Latest-2014-7090.htm?categoryId=-1 If You Face Any Problem E- Mail Us At JOHNMATE1122@Gmail.Com 1 A producer might use a "pulling policy" rather than a "pushing policy" if: • Intermediaries are reluctant to handle a new product. • Its sales force has been very successful getting wholesalers and retailers to handle its product. • It has a very limited promotion budget. • It is offering a very "high-tech" product to a small product-market. 2 When new product ideas are chosen based on ratings and comments from customers, this process is called ______. • Creative resourcing • Idea engineering • Reaction engineering • Crowdsourcing 3 The primary purpose of branding is: • To prevent competitors from stealing product ideas. • To boost customer satisfaction. • To identify a product. • To enhance package design. 4 • The company tries to follow an organized new-product development process—rather than using a faster and more spontaneous, "race-to-market" approach. • The managers worry too much about the competition. • The product fails to offer the customer a unique benefit. • The company delays putting the product on the market until it develops a complete marketing plan. 5 Genetech Corp. has invested heavily to develop a patented new product. Genetech......

Words: 995 - Pages: 4

Mkt 421 Final Exam

...MKT 421 Final Exam - IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download http://acehomework.com/MKT-421-Final-Exam-A-WORK-7090.htm If You Face Any Problem E- Mail Us At JohnMate1122@gmail.com Our Products >> MKT 421 Final Exam - A + WORK MKT 421 Final Exam - A + WORK MKT/421 Final Exam 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would fall under which variable of the marketing mix? A. Product B. Place C. Promotion D. Price 2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here? A. Price B. Promotion C. Product D. Place 3) Marketing strategy planners should recognize that: A. target markets should not be large and spread out B. mass marketing is often very effective and desirable C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets D. target marketing is not limited to small market segments 4) Target marketing, in contrast to mass marketing, A. is limited to small market segments B. assumes that all customers are basically the same C. ignores markets that are large and spread out D. focuses on fairly...

Words: 1544 - Pages: 7

Mkt 421 Final Exam – Latest 2014

...MKT 421 FINAL EXAM – LATEST 2014 To buy this click here http://www.coursehomework.com/product/mkt-421-final-exam-latest-2014/ Contact us:+1 315-750-4434 help@coursehomework.com MKT 421 FINAL EXAM - LATEST 2014 1. A producer might use a "pulling policy" rather than a "pushing policy" if: • Intermediaries are reluctant to handle a new product. • Its sales force has been very successful getting wholesalers and retailers to handle its product. • It has a very limited promotion budget. • It is offering a very "high-tech" product to a small product-market. 2. When new product ideas are chosen based on ratings and comments from customers, this process is called ______. • Creative resourcing • Idea engineering • Reaction engineering • Crowdsourcing 3. The primary purpose of branding is: • To prevent competitors from stealing product ideas. • To boost customer satisfaction. • To identify a product. • To enhance package design. 4. The company tries to follow an organized new-product development process—rather than using a faster and more spontaneous, "race-to-market" approach. • The managers worry too much about the competition. • The product fails to offer the customer a unique benefit. • The company delays putting the product on the market until it develops a complete marketing plan. 5. Genetech Corp. has invested heavily to develop a patented new product. Genetech wants to achieve a rapid return on its......

Words: 1408 - Pages: 6

Mkt 421 Final Exam

...MKT 421 Final Exam Study Guide Thank you for using ACCNerd.com. We love helping students earn better grades! 1. Genetech Corp. has invested heavily to develop a patented new product. Genetech wants to achieve a rapid return on its investment. It probably should set a ______________ pricing objective. Profit maximization Explanation: A profit maximization strategy will seek out the highest level of return on the new product. 2 . When an advertiser pays a fixed amount (e.g. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called a(n): pay-per-click. Explanation: Pay-per-click is the backbone of modern web based advertising that is offered by companies like Google and Bing. 3 The advantages of working with an intermediary usually increase when there is: A greater number of customers. Explanation: A larger number of customers will require a stronger group of people to reach fully, which can be assisted with the use of intermediaries. 4 When a company provides its advertising agency with a statement about a new product to use in designing an advertising campaign, and this statement includes a description of the target market, the product type, the primary benefits of using the product, and how this product is different from, and better than, competitive products, what type of statement is this? Positioning Explanation: A position statement is designed to identify...

Words: 1436 - Pages: 6

Mkt 421 Final Exam - Latest 2014

...MKT 421 Final Exam - Latest 2014 IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download http://www.hwspeed.com/MKT-421-Final-Exam-Latest-2014-7090.htm?categoryId=-1 If You Face Any Problem E- Mail Us At JOHNMATE1122@Gmail.Com 1 A producer might use a "pulling policy" rather than a "pushing policy" if: • Intermediaries are reluctant to handle a new product. • Its sales force has been very successful getting wholesalers and retailers to handle its product. • It has a very limited promotion budget. • It is offering a very "high-tech" product to a small product-market. 2 When new product ideas are chosen based on ratings and comments from customers, this process is called ______. • Creative resourcing • Idea engineering • Reaction engineering • Crowdsourcing 3 The primary purpose of branding is: • To prevent competitors from stealing product ideas. • To boost customer satisfaction. • To identify a product. • To enhance package design. 4 • The company tries to follow an organized new-product development process—rather than using a faster and more spontaneous, "race-to-market" approach. • The managers worry too much about the competition. • The product fails to offer the customer a unique benefit. • The company delays putting the product on the market until it develops a complete marketing plan. 5 Genetech Corp. has invested heavily to develop a patented new product. Genetech wants to......

Words: 1416 - Pages: 6

Mkt 421 Final Exam - Latest 2014

...MKT 421 Final Exam - Latest 2014 IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download http://www.hwspeed.com/MKT-421-Final-Exam-Latest-2014-7090.htm?categoryId=-1 If You Face Any Problem E- Mail Us At JOHNMATE1122@Gmail.Com 1 A producer might use a "pulling policy" rather than a "pushing policy" if: • Intermediaries are reluctant to handle a new product. • Its sales force has been very successful getting wholesalers and retailers to handle its product. • It has a very limited promotion budget. • It is offering a very "high-tech" product to a small product-market. 2 When new product ideas are chosen based on ratings and comments from customers, this process is called ______. • Creative resourcing • Idea engineering • Reaction engineering • Crowdsourcing 3 The primary purpose of branding is: • To prevent competitors from stealing product ideas. • To boost customer satisfaction. • To identify a product. • To enhance package design. 4 • The company tries to follow an organized new-product development process—rather than using a faster and more spontaneous, "race-to-market" approach. • The managers worry too much about the competition. • The product fails to offer the customer a unique benefit. • The company delays putting the product on the market until it develops a complete marketing plan. 5 Genetech Corp. has invested heavily to develop a patented new product. Genetech wants to......

Words: 1416 - Pages: 6

Mkt 421 Final Exam - New 2014

...MKT 421 Final Exam - New 2014 IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download http://www.hwnerd.com/MKT-421-Final-Exam-New-2014-15789.htm?categoryId=-1 If You Face Any Problem E- Mail Us At CONTACT.HWNERD@Gmail.Com 1 A producer might use a "pulling policy" rather than a "pushing policy" if: • Intermediaries are reluctant to handle a new product. • Its sales force has been very successful getting wholesalers and retailers to handle its product. • It has a very limited promotion budget. • It is offering a very "high-tech" product to a small product-market. 2 When new product ideas are chosen based on ratings and comments from customers, this process is called ______. • Creative resourcing • Idea engineering • Reaction engineering • Crowdsourcing 3 The primary purpose of branding is: • To prevent competitors from stealing product ideas. • To boost customer satisfaction. • To identify a product. • To enhance package design. 4 • The company tries to follow an organized new-product development process—rather than using a faster and more spontaneous, "race-to-market" approach. • The managers worry too much about the competition. • The product fails to offer the customer a unique benefit. • The company delays putting the product on the market until it develops a complete marketing plan. 5 Genetech Corp. has invested heavily to develop a patented new product.......

Words: 1417 - Pages: 6

Mkt 421 Final Exam

...A++PAPER;http://www.homeworkproviders.com/shop/mkt-421-final-exam/ MKT 421 FINAL EXAM MKT 421 FINAL EXAM – LATEST 2014 1. A producer might use a “pulling policy” rather than a “pushing policy” if: • Intermediaries are reluctant to handle a new product. • Its sales force has been very successful getting wholesalers and retailers to handle its product. • It has a very limited promotion budget. • It is offering a very “high-tech” product to a small product-market. 2. When new product ideas are chosen based on ratings and comments from customers, this process is called ______. • Creative resourcing • Idea engineering • Reaction engineering • Crowdsourcing 3. The primary purpose of branding is: • To prevent competitors from stealing product ideas. • To boost customer satisfaction. • To identify a product. • To enhance package design. 4. The company tries to follow an organized new-product development process—rather than using a faster and more spontaneous, “race-to-market” approach. • The managers worry too much about the competition. • The product fails to offer the customer a unique benefit. • The company delays putting the product on the market until it develops a complete marketing plan. 5. Genetech Corp. has invested heavily to develop a patented new product. Genetech wants to achieve a rapid return on its investment. It probably should set a ______________ pricing objective. • Status quo •......

Words: 1392 - Pages: 6