Mkt Essay

In: Business and Management

Submitted By HBYY
Words 262
Pages 2
SWOT ANALYSIS:

Strengths: * They are undisputed market leader as they have the greatest market share all over the world. * They have been performing for more than hundred years so they have very sound goodwill in the market. * They have a very big distribution system. Their products are sold all over the world and people purchase their products by asking the name of Gillette. * Their research and development centers are very efficient and effective.
They are very innovative. All the time they are introducing new differentiated products with high quality and more customer satisfaction. * Their adve0rtising campaigns are very attractive and customer attention seeking. * They are very much concerned about their customers. * They have diversified business with 85 product categories that reduces risk and increases profitability. * Good displays and presentation of their products in Retail Stores make them prominent among their competitors. * They upgrade their products according to the changing environment keeping in view their customer’s need. For example, they launched shaving foams, dry shaving systems which are time efficient and easy to use. * They take maximum social responsibilities for environment and society. In this way, they contribute a lot to the society. They are highly appreciated in their social contribution. * They have no head to head competition in the market. * They have latest inventory management system, which is all computerized. As the inventory of the stock touches to the lower limit through computers. Reorder point is easily indicated.

Weaknesses: * They lack low price products. * They are ignoring the underworld countries and developing countries, which may be a greatest source of…...

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