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Mkt500 Final

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Assignment 5: Marketing Strategies
Assignment 5: Marketing Strategies

MKT500 Marketing Management 9/8/2013
MKT500 Marketing Management 9/8/2013
[Student]

[Instructor]
[Student]

[Instructor]

Styan Custom Guns has been serving the local area, since 2005. At that time it was hard to find a local gun shop and the ones you did find had outrageous pricing; not just for firearms, but for ammo and accessories. For a while I knew that I wanted to start a local business, but I was not sure what would be worth the time and money with so many cookie-cutter companies around every corner. It was at that time I held a family meeting with my wife and parents to weigh the pros and cons.
After several follow-up meetings with family and business advisers, I came to the conclusion that I wanted to move my vision from a thought to a reality. The entire process was moving very slowly at first. We were renting a small storefront which cost a not-so-small fortune. Even though we were providing an alternate solution to the locals in town we did not have the selection to really bring people in. We had some of the more common ammo in stock, but the firearms were few and far between. As time went on, we began to hear back from direct manufacturers like Ruger, Mossberg, and Smith & Wesson. Thanks to our loyal customer base and word of mouth we were bringing in more than enough to pay rent, make a profit, and give back in other ways. We will continue to process your FFL (Federal Firearms License) fees at remarkably low rates and are still in the process of making our in-door range the number one place in town to do some practice shooting. Our mission statement at Styan Custom Guns is simple; Firearm products that are made for YOU. If you are looking for a firearm to fit your hunting, sporting, self-defense, or competition…...

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