Mktg 205 – Principles of Marketing

In: Business and Management

Submitted By Blueberrie16
Words 1355
Pages 6
American Intercontinental University
Unit 1 Individual Project
MKTG 205 – Principles of Marketing
October 7, 2012

Abstract
This paper is about marketing the service of self defense training. It will identify, describe, and analyze three marketing environment forces that will impact this service. Strategies to overcome the threats and capitalize on opportunities will also be explored throughout the paper.
Self Defense Training and Marketing Forces
Introduction
These are the impacts of marketing forces on the training services industry. There are so many components involved with marking to make the product or service successful. Identifying the market forces that impact the service is the most important component. There are three forces that impact the training service industry. With self defense training these three forces are social, economy, and competition. Strategies to overcome the threats and capitalize on opportunities will also be discusses for a better understanding of this industry and service.
Market Force 1: Description and Analysis of impact on product/service
The social force is thought of to focus on buying trends of the population due to the populations values (Kerin, 2013). These forces are the factors that influence what services, at the time, are in the highest demand. They impact the want and need for self defense training because it shows when, who, and why the population is seeking this type of training. With this service it is best to a multicultural marketing method because anyone could be in need for self defense training. Although, women located in bad areas of crime, the elderly or generally weak, and the military are usually targeted the most for this service. Overall, there is more need for this service around high crime areas rather than low crime areas. It is also needed around military bases since these man and women…...

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