Mongols Bbq

In: Business and Management

Submitted By Herotype
Words 1142
Pages 5
Abstract
Wai-Ling is considering two big changes to his restaurant business. One is the possibility of adding a delivery service or to open a new unit a few blocks away from the current restaurant (Rao, 2004). Wai-Ling has a variety of challenges with both of these options; marketing, operational issues, inventory, and financial concerns. I recommended that Wai-Ling starts a delivery service because he would have quicker return on his investment without much capital needed for start-up. Also Mongol BBQ can increase business without significantly increasing regular operation costs or require expansion of their facilities.

Mongols BBQ
Mongols BBQ was an Oriental stir-fry “buffet bar” located in California. Customers could choose combinations of food to be cooked as they watch the food being prepared. The owner of the restaurant, Wai-Ling Wang, wants to expand his business by either adding a delivery service or opening a new branch a few blocks away from the current establishment. Wai-Ling would like the delivery service to generate about 100 extra customers each day by only to deliver to nearby offices. The opportunity to open a new unit is extremely attractive because of the possible location of the new unit. The new location is in a food court that has a variety of other restaurants, but it needs some Oriental touch. Wai-Ling (Rao, 2004).
Challenges
Both of these business ventures comes with a variety of challenges. With the delivery service Wai-Ling has to consider the operational issues, how customers place their orders, and also what it will take to deliver this service to your customers. One major challenge in both of these business ventures is how Mongol BBQ plans on marketing their new service.
The opportunity for Mongol BBQ to open a second restaurant is great opportunity but it does present some serious challenges. One…...

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