Movie Gallery Swot Analysis

In: Business and Management

Submitted By bake1856
Words 514
Pages 3
Movie Gallery SWOT Analysis

In 2006, Movie Gallery became the second largest North American video rental company. The company was founded in 1985, with operations beginning in southern Alabama and the Florida panhandle. Nine years later in 1994, the company decided to go public. Using the funds from their initial public offering, management embarked on an aggressive expansion strategy. From that moment until 2006, Movie Gallery has acquired companies such as Blowout Entertainment, Hollywood Video, Video Update, and VHQ Entertainment which allowed Movie Gallery to expand throughout the U.S and Canada. Due to this aggressive approach, the company left themselves heavily in debt. With the purchase of VHQ Entertainment, they acquired VHQ Online which allowed them to access the online video rental market.
Strengths
The company was founded in 1985 by two gentlemen, Joe Malugen and Harrison Parrish. The initial founders are still very active in the company current management as Chairman and CEO, and Vice Chairman and Senior VP respectively. This consistency in management is a very important strength of the company. Management is fully invested in the direction and success of the company. The purchase of VHQ Online has allowed the company to enter the online video rental industry, therefore expanding its customer base. Also, Movie Gallery is using their excellent customer service and innovative marketing and merchandising strategies to try and gain a competitive advantage over their competition.
Weaknesses
Management’s aggressive expansion approach has left Movie Gallery hindered with heavy debt. Along with heavy debt obligations, the market change has left shareholders with waning confidence in the company. Management has been forced to negotiate friendlier payment terms in order to strengthen their current cash flow. Although Movie Gallery is…...

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