Movie Manager

In: English and Literature

Submitted By CCS1234
Words 639
Pages 3
MGMT 304
8/30/2015
Movie Managers
The million dollar question is what will get customers into movie theaters? Unfortunately there is no one or simple answer. The answer lays in a combination of many variables that often can be difficult to achieve or change. Many influencing factors go into making a movie theater chain that of a success. It is imperative as a movie theater manager to take into consideration all factors of management and marketing in order to get an answer to the question everyone wants to know. When considering major business chains, such as that of a movie theater, many external environment factors play a key role in determining the success of a chain. It is imperative to consider aspects including demographic, geographic, income, and more in order to determine the organizations success and performance. The ability to know how many people live within proximity to a movie theater location, ages of people within that radius, average income of the areas’ population are wise to take into consideration for the movie theater chain to thrive. Also, it would be of value to know how many other theater chains are within the geographical area. Incorporating specials, such as free popcorn on a specific night and discounted rates for children and seniors are strategies to set your movie chain apart from others and make your company more appealing.
The world we live in today is largely based on what is trending. Movie managers are no exception of people who need to understand trends in order to learn what effects it may have on their business. The continuous advancement in technology is one trend that I foresee will never go away. Instead of going to the movies, people now have the ability to download movies for free from various websites, therefore saving them money. This has negatively impacted movie sale in major way. Another trend…...

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