Movie Promotion

In: English and Literature

Submitted By Jessieca
Words 1686
Pages 7
Movie Promotion and Advertising
Jessieca Montgomery
COM/486
Mary Fowler
October 8, 2013

The purpose of the report is to provide a plan to advertise and promote, “Candy Cone Lane,” an animated children’s film scheduled for release during the summer of 2014. This proposal will include an explanation on how marketing communications will be integrated, factors that might influence message’s effect, type of advertising appeal, message strategies and executional framework and three strategies to consider that will differentiate the movie from others.

Plan to integrate technology into integrated message materials

Integrating technology into the integrated message materials will serve as a great opportunity to promote, advertise and market the film. When utilizing the various outlets for targeting the audience who may be interested in the movie, it is necessary to consider the many locations that may be available to deliver the message created for their consumption and consideration. For advertising at fast food restaurants, the monitors inside the locations or nearby can run a loop of the trailer for the movie for consistent amount of time. In addition, when advertising at the mall, there are opportunities to reach the consumers advertising on the monitors in the food courts and throughout the center. The movie trailer for the children’s film can be displayed in the play areas in the malls. There are also electronic reader boards and movie theatres where the trailer can be seen by the customer. Another opportunity for integrating technology is the use of pop-ups on cell phones. The message can be communicated through pop-up messages each time the customer uses their phone to play a game, search the Internet or send a text message. The plan for integrating technology in the message materials will be to employ all the available sources to advertise and…...

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