Premium Essay

Multicultural Work Force

In: Business and Management

Submitted By michelles
Words 457
Pages 2
Segment Description Organic produce As stated on the target market segment, Cityfamers will focus on two different market segments which are single individuals and families of 2 or more. These segments reside and work in the Lower Mainland who provides most of British Columbia’s total populations. Specifically individuals and families who live and work in Vancouver, New Westminster, North Vancouver, West Vancouver and Burnaby. These places in the Lower Mainland are very near to our store locations. Buying organic produce for instance can be more expensive than buying traditionally grown produce. Those who are middle-higher income earners with a family of 2 or more earning an estimate of $65,000 and above per annum as well as single individuals who are earning an average of $35,000 and above annually are more likely to buy organics. According to statistical data, there is a growing demand in organics. Individuals between 25-35 years of age who are single, successful and health conscious are more likely to consider organics as an alternative to their lifestyle. These target segments are probably in the early stage of their professions or mid and peak of their career. According to studies women make up of 80% in purchasing decisions. We are considering families especially mother’s whose main priority is to provide her family with healthy and nutritious foods as one of our major customers. Since, organic produce are definitely higher in price than traditional grown produce we expect that majority of our customers have at least completed post-secondary or college education. On the other hand, most of our customers are individuals who see organics produce as an investment in their health and the health of the planet. They are strongly community focused and support different campaigns such as: giving jobs to locals, patronizing locally made and grown Canadian produce…...

Similar Documents

Premium Essay

Training Work Force

...Training, Motivating, Compensating and Leading the Salesforce • Managing the sales training process • Assess sales training needs – Assess sales training needs – Degisn and execute sales training programme – Evaluation and Reinforcement of sales training programme • Methods used for assessing training needs – Sales manager’s observation – Sales force survey – Customer survey – Performance testing – Job description – Salesforce audit • Popular sales training needs – Product knowledge – Customer knowledge – Competitive knowledge – Sales techniques (or selling skills) – Company knowledge • Design and execute sales training programme – Aims (why?) – Content (What?) – Method (How) – Execution (Who, When, Where, What?) – Evalution • Designing the sales training programme – Aims/ objectives of sales training (why is sales training needed?) – Content of training programme (what should be the content of sales training?) – Sales training methods (how will the sales training be conducted?) o Class room/ Conference Training o Lectures, Demonstrations, Group Discussion o Behavioral Learning o Role playing, case studies, simulation games o Online Training o EPSS,......

Words: 471 - Pages: 2

Free Essay

Women in the Work Force

...Since women began breaking into the work force the men’s world has been on the offensive and repeatable discriminating against women because of their views of women’s roles in society. They are seen as the weaker sex and considered inferior to men. Atkins and Hoggett discussed the three ways the legal system has attempted to justify limiting women’s job opportunities. The first belief is women’s natural inferiority suggesting women are too emotionally, intellectually, and physically weaker lacking the ability to perform certain jobs outside of the home. Maternity is their second justification used to restrict women’s work. They justified this as being a danger to young infants whose mothers were working outside the home. This portrayed a bleak picture for women as being trapped into staying home because society depends on them to do so. Prior to 1970 pregnant women were dismissed from their jobs and denied re-instatement after giving birth. The Army would discharge a female soldier once it was determined she was pregnant as well confirming societies views that a mother needs to be home with her children. Finally marriage was used as their third justification for these limits. This justification assumes women marry and that the man’s job should be in the public sphere and the woman should remain in the home. All three of these reasons might have been seen as reasonable in early history because women were treated as a possession but with today’s society none of these...

Words: 522 - Pages: 3

Premium Essay

Empowering Women in the Work Force

...Joseph Chen Extra Credit: Internship Empowering of Women in the Work Force Not knowing what to expect from this event, I was delighted by the speakers charisma and her take on how to empower yourself in the workplace. Melynnie A. Rizvi brought a more realistic view of the workplace and gaining credibility. Despite being more about a women’s perspective in the workplace she was very insightful when it came to what needed to be done to gain credibility and success. Raised by a single parent, she explained that she had never wanted to rely on another person for her success in life. Graduating in 2009 she went on to work for multiple law firms, the last firm she worked at she made partner but felt that other board members treated her unfairly due to her having a baby. She explained that she and the board member were good friends but the problem was that in corporate America it is still a male dominated workforce and that many men have never faced or have had to deal with a women having a child. What I liked about her was that she was not blaming the person for his behavior, but blaming the world around him. She was very understanding and realistic when it came to this topic. She laid out 7 steps and behaviors that impact credibility. Most of these were related to our communication styles and how we present ourselves in the world. She also explains how men and women communicate differently and their goals of communication are different. Men have a tendency to want to......

Words: 877 - Pages: 4

Premium Essay

Managing Flexible Work Force

...Prepared by: Parita Patel Subject: Staffing Strategy (HRM594) Managing flexible work force Submitted to: Professor John Peterseli Keller Graduate school of Management Importance of managing flexible work force The working environment is changing rapidly with both workers and employers looking for flexibility. Their world of work is characterized by mobile workers, agents, and virtual teams. There are no geographic barriers. This led to employers to adopt employee contribution ways that are more consultative. Due to advanced technology and increased availability of workers, there are more cases of flexible work arrangements (that include part time, fixed term and temporary jobs) now than before. Regulations protecting the rights of workers have been relaxed to allow organizations to terminate workers more easily. The flexible workforce has changed the way companies conduct business in the modern world. Defining Flexible work force Workforce flexibility refers to an organization's ability to adapt its human resources in a manner appropriate to increasingly changing environmental conditions. To be......

Words: 3566 - Pages: 15

Free Essay

Should People on Welfare Be Force to Work?

...Should people on welfare be force to work? In my personal opinion, I think welfare is good for people whom really need it, yet people on welfare should work. The reason being is I think some people become dependent on the system and welfare was created to assist people whom would like help, what I mean by,” like help,” I have watched a close friend of mine really struggle in the past and has not relied on welfare at all. Sure, with her being a single parent of four children she could have, yet she has chosen not to do so and is currently working three jobs not only to feed her four kids, but to also help herself get out of debt and pay bills. Currently, the system will give you a fish and feed you for the night, but the welfare system should do is also teach one how to fish so they are fed forever, so the welfare system should promote independence. Welfare is necessary for those individuals truly in temporary need, and those people truly in need are out there. However, there are just as many, if not significantly more individuals out there that manipulate and take advantage of the system. I think the welfare system should assist people on attending either a college or a trade school, or showing up at some type of job to be able to collect their welfare. there is no good way to control the problem of welfare fraud, but having to show up for a class or a job would may be help eliminate some of the fraud and It possibly would also......

Words: 410 - Pages: 2

Free Essay

Work Force

...23rd May 2013 Assignment submitted to GROUP II ASSESSMENT OF LINKAGE BETWEEN STRUCTURE & PERFORMANCE Group Members Sonal Zade Jayeeta D’Souza Bipul Sharma Rohit Kedare Rajneesh Malik Nitin Amin – Roll No. 32 – Roll No. 08 – Roll No. 02 – Roll No. 26 – Roll No. 20 – Roll No. 14 – IBM – Capita – HUL – H J Heinz – Zynga – WNS 1. Introduction 2. Case on Formation of Autonomous Work Groups at Hindustan Unilever Limited 3. Case on Adaptability, Discipline & Innovation in Structure at H J Heinz Company 4. Case on Job Architecture and Performance at WNS Global Services 5. Case on Impact of structural change and Ventura grades at Capita India 6. Case on structural linkage with performance at Zynga (Online Gaming) 7. Case on matrix structure linkage with performance at IBM 3 3 5 8 11 13 16 Page 2 of 18 Introduction We have undertaken studies in our companies to understand the correlation between structure and performance. We have made an attempt to disintegrate the level of complexity in the structures and what impact it exercises on the output or performance. We have explored the above subject keeping in mind that the important variables while dealing with organisation structure are – formalization (rules, routines), centralization (hierarchy, use of authority, verticality), control systems (span of control), coupling and structural embeddedness and specialization (role clarity). Case 1 - The Hindustan Unilever Experience By the end of year 2010,......

Words: 6293 - Pages: 26

Premium Essay

Advantages of a Multicultural Society and Labor Force

...Advantages of a multicultural society and labor force Student Name SCO/315 March 23, 2011 Shabbir Karim Multicultural society is defined as “a society characterized by cultural pluralism”, which by definition alone describes the United States. With the freedom to practice any religion, have any job, speak one’s mind freely without fear of persecution from the government, and countless other freedoms we as Americans are entitled to it is no wonder why so many people throughout the world want to live and work here. Having so many people with their own cultural backgrounds can cause problems, but ultimately to succeed as a society we have to work together to achieve a common goal. Individually, most people believe in an inherent good that is in every man, but when we come together, our beliefs become fickle and easily influenced. This causes stereotypes and prejudices against minority groups. It is only when we have people thinking outside the mob mentality that we can move past these prejudices and treat others as equals to work as functionally society. There are many different advantages of living in a multicultural society, some more complicated than others such as the exposer to different sports and being able to sympathizing with your neighbor whose family was affected in the recent earthquakes in Japan. Taking on and learning “foreign” sports such as golf and American soccer has given Americans a chance to excel at a sport they otherwise would not have......

Words: 853 - Pages: 4

Premium Essay

America Aging Work Force

... With these changes, expecting to continue for many years, it is imperative for any organization’s success to value the difference of today’s multicultural society, respect the uniqueness of eachother and to maintain an environment in which everyone is being treated with dignity. To achieve this, one need to recognize the U. S. workforce demographics and most importantly, understand the impact of a diverse workforce in the business world. Companies are being faced with various challenges and benefits resulting from a workplace with different demographic attributes; Demographic traits like aging. According to the bureau of labor statistics, 55years to 64years old individuals represent 60% of the workforce and 65years, older individuals represent 17.7% of the workforce (bureau of labor statistics, 2013). These statistics show that, the U. S. aging workforce that represent both a challenge and opportunities for industries. 1. What changes in employment relationships are likely to occur as the population ages? Researchers have shown that with age come positive workplace behaviors. For instance, older employees are likely to demonstrate exemplary ways such as volunteering, a higher respect for safety rules, lower work injuries and lower counterproductive behaviors. They are also likely to show strong commitment and work ethic at work. Nevertheless, the relentless fight to changes and struggle to adapt to new customs represents adverse effects that are expected to occur as......

Words: 1109 - Pages: 5

Free Essay

Work Force Planning

...Organisational Development and Work Design Resource Handout Activity Workforce Planning By  Geri  Daube,  Huw  Flatau  Harrison,  Jason  Papadopoulos  &  Line  Groenvold       October  2014     1         Table of Contents What is Workforce Planning?  .........................................................................................................  3   History of workforce planning  .....................................................................................................  3   The importance of workforce planning   ........................................................................................  4   Implementation of workforce planning  ........................................................................................  5   Application to the Western Australian Mining Industry   ..............................................................  8   Workforce Planning Needed to Account for a Dynamic Environment  .....................................  10   Dealing with the challenges involved in workforce planning  ....................................................  12   References  .....................................................................................................................................  13   Appendix A  .....................................................................

Words: 3252 - Pages: 14

Free Essay

Aging Work Force and Health Care

...HR. Within the healthcare industry, the ability to measure competencies of employees is critical in predicting if the healthcare staff and other professionals are able to provide quality services and the highest level of Patient care. Where as goals and objectives describe what you want from the staff, competencies take into account the actual behavior and how you want given tasks to be accomplished. Competencies should be clearly defined, and used consistently. Healthcare will continue to face challenges into the future. With the rapid decrease in current workers from the baby boomer generation, the lack of graduating skilled workers coming into the healthcare field, the poor IT in the health care field, the need for additional HR to work with requisitioning new workers. While working to requisition new employees the HR team will have to ensure that the new employees share the core competencies of the company. When hiring it is very important for the recruitment personnel to disclose the company's core competencies, if employees are made aware what is expected, it will be more likely to prevent unforeseen turnover. Reference Pizzi, R. (n.d.). Facing down the challenges of healthcare HR. Retrieved May 10, 2015, from McNickle, M. (2012, February 17). 8 trends for a changing healthcare workforce. Retrieved May 10, 2015, from......

Words: 783 - Pages: 4

Premium Essay

Contingent Work Force and Diversity in Organizations

...contingent workforce is a provisional group of workers who work for an organization on a non-permanent basis, also known as freelancers, independent professionals, temporary contract workers, independent contractors or consultants. Types of Contingent Workers: There is much discussion in the literature about just how the term contingent worker should be defined. Following are descriptions of common contingent worker categories. Temporary employees: Temporary employees, or temps, generally work for temporary employment agencies that place workers in companies for short-term assignments. While most temporary employees earn less than their full-time counterparts and do not receive benefits, that has changed for some job specialties, particularly in the computer and information systems areas. Milwaukee-based Manpower Inc. and Kelly Services Inc. of Troy, Michigan, are two of the largest temporary agencies. Part-Time Employees: Part-time employees work fewer than 35 hours a week. They often receive fewer or no benefits from their employer, which results in a cost savings for the company. Additionally, these employees may be scheduled to meet particular peak needs of the organization. For example, clothing stores have higher night and weekend demand for staff than during the week daytime hours. Contract Workers: Contract workers are employees who negotiate a relationship directly with an employer for a particular piece of work or for a specific time period. Contract workers......

Words: 3865 - Pages: 16

Premium Essay

Relationship Among Force, Power, Work Energy

...Relationship among Force, Power, Work and Energy Force, work, energy and power are words used frequently in our everyday lives. What exactly do they mean? To put it simply, force is that which causes an object to move, while work is done when that force causes movement. Energy is the inherent ability of any object to do work, while power is the rate at which that work is done. Law of Conservation of Mechanical Energy Mechanical energy is stored in an object due to virtue of its motion. Potential energy and kinetic energy are the two types of mechanical energy, and the law of conservation of mechanical energy is associated with the conservation of these two energies in a system. Mechanical energy is basically a combination of potential and kinetic energy. Principle of Conservation of Mechanical Energy According to the law of conservation of mechanical energy, in an isolated system, that is, in the absence of non-conservative forces like friction, the initial total energy of the system equals to the total energy of the system. Simply stated, the total mechanical energy of a system is always constant (in case of absence of non-conservative forces). For instance, if a ball is rolled down a frictionless roller coaster, the initial and final energies remain constant. Conservative forces are those that don't depend on the path taken by an object. For example, gravity, spring and electrical forces are examples of mechanical energy. Conservation of Mechanical Energy......

Words: 1964 - Pages: 8

Premium Essay

Gossip and the Work Force

...gossip makes it back to them, (it usually does make it back to the second party what the first party stated about them). The gossip does not stop until a third party defuses it and there has been a resolution to the conflict. It takes time; situations cannot just be fixed overnight. Mediators are usually the answer to resolve conflict, many organizations and court systems use them, which saves time and money. Mediators usually deal with small conflicting issues, which do not need to involve lawyers or a judge’s ruling. Organizations need to hire a third party to assist them with employee gossip and conflict. The parties that are usually involved in the gossip conflicting issues are people that have too much time on their hands while at work. The employee that is always roaming around talking to everyone and asking about everyone’s personal lives is the one that is the start of gossip. Reason I state this is because they are being busy bees chatting it up with everyone, which means they are talking about others in the organization. Many people engage in gossip without even realizing that they have done so. This is because they are so use to the daily routine of chatting in their own cliques, and the people that are within this clique usually always do the same when they talk to anyone else, they automatically just start talking about other and what they have heard about them lately. Gossip is sad, shows poor interaction and shows poor communication skills with......

Words: 2195 - Pages: 9

Premium Essay

Multicultural Workforce

...Multicultural Workforce In the past American business experienced few examples of multicultural workforce. Due to globalization large companies and small businesses are experiencing a growing multicultural workforce. These cultural changes are contributing to business success and at the same time affecting teamwork and communication. A multicultural workforce is one in which a company’s workers come from various ethnic, racial, religious, and gender backgrounds. In the past business leaders in the United States had limited experience working with a multicultural workforce and little was written or taught on the subject. However, today’s business owners, managers and corporate executives recognize that culturally diverse workforces contribute to success. A diverse multicultural workforce boosts a company’s success by bringing new ideas and ways to enhance decision making, creativity and innovation, marketing to foreign and ethnic minority communities, and distribution of economic opportunity. Researchers believe that most cultural challenges arise from three basic cultural preferences; how individuals approach work, how individuals share information, and how individuals view time. The researchers believe these three preferences have an enormous impact on teamwork effectiveness. However, cultural differences can be a factor contributing to increased costs when higher turnover rates, increased interpersonal conflict and communication breakdowns......

Words: 2049 - Pages: 9

Free Essay

Multicultural Working Force Training

...Multicultural working force training Diversity can create several challenges to the work force if the employees are not educated on multicultural management. According to Matt Alderton, employers have “got to educate themselves, train their employees and seize interpersonal opportunities that they may previously have skirted.” (Alderton, 2008). Training employees on the different cultures of their co-workers will make it easier for the employees to work with one another and therefore will make for a more trusting and productive working environment. Training employees on the benefits of communicating among themselves should be one of the primary concerns to the multicultural workforce. Not only is communication among co-workers important, but it can help to eliminate frustrations among co-workers and it can also help in the avoidance of serious safety hazards. If you have workers who cannot communicate well, and do not understand the safety regulations and requirements that the company has enforced, they could be endangering themselves and others as well. Communication barriers can easily affect a company and its employees. According to Myelita Melton, president of SpeakEasy Communications, who specializes in diversity education, there are several ways to communicate with employees who speak different languages. These strategies are: 1. Ask questions 2. Offer English instruction 3. Study important words 4. Hire a translator Asking questions to those who do not......

Words: 683 - Pages: 3