Nestle

In: Business and Management

Submitted By anirbed
Words 1501
Pages 7
Good Food, Good Life

Nestle
• Nestlé was founded in 1867 by Henri Nestlé in Switzerland
• Merged with the Anglo-Swiss Condensed Milk Company in 1905 • Today it is the world's largest and most diversified food Company, and is about twice the size of its nearest competitor in the food and beverages sector. • Nestlé employ around 250,000 people from more than 70 countries and have factories or operations in almost every country in the world

Nestlé Principle
• Nestlé is based on the principle of decentralization, which means each country is responsible for the efficient running of its business - including the recruitment of its staff.

Nestle India Products
Nestlé India - Famous brand names
Milk Products & Nutrition Nestle Milk Nestle Slim Milk Beverages Nescafe Classic Nescafe Sunrise Premium Prepared Dishes & Cooking Aids MAGGI 2-MINUTE Noodles MAGGI Imli Pichkoo Chocolates & Confectionary Nestle Kitkat Nestle Munch

Nestle Dahi
Nestle Bhuna Jeera Raita Nestea Nestle Milkmaid

Nescafe Cappuccino
Nescafe Sunrise Nestea Iced Tea

MAGGI Sauces
MAGGI Healthy Soups MAGGI CUPPA MANIA MAGGI Vegetable Atta Noodles

Nestle Bar One
Nestle Milky Bar Nestle Polo Nestle Eclairs

Nestle Everyday Whitener

MAGGI Pazzta

Distribution System
• Competitive edge over its existing rivals. • Nestlé has its own distribution networks equipped with all necessary transportation facilities. • They transport their products at major regional sales offices, which are situated at different cities of India. • These sales offices (distribution centres) have their own vans with sales people who sell and transport goods to the small retailers.

Inbound Logistics

Packaging

Processing

Raw Cocoa

Cardboard/Material manufacturer

Outbound Logistics

Packaging Transportation

Wholesaler

Grocery Store

Customer

Nestle Distribution Channel…...

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