New Product Development Management

In: Business and Management

Submitted By idham85
Words 2657
Pages 11


MAY 2015

EBTD 4103


MATRICULATION NO. : 850919085881001 IDENTIFICATION NO. : 850919-08-5881 TELEPHONE NO. : 012-278 1322 E-MAIL :

LEARNING CENTRE : Shah Alam Learning Centre




IN A PRODUCT LIFE CYCLE …………………………………………………......... 3



LIFE CYCLE .......................................................................................... 5



SELECTED PRODUCT CAN BE IMPROVED ................................. 8

5. CONCLUSION ......................................................................................... 8

6. REFERENCES ......................................................................................... 9


1. The Nestlé company history

The history begins back in 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company.

In Vevey, Switzerland, our founder Henri Nestlé, a German pharmacist, launched his Farine lactée, a combination of cow’s milk, wheat flour and sugar, saving the life of a neighbor’s child. Nutrition has been the cornerstone of our company ever since.

“Henri Nestlé, himself an immigrant from Germany, was instrumental in turning his Company towards international expansion from the very start. We owe more than our name, our logo and our first infant-food product to our founder. Henri Nestlé embodied many…...

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