New Product Development Management

In: Business and Management

Submitted By idham85
Words 2657
Pages 11
[pic]

FACULTY OF SCIENCE & TECHNOLOGY

MAY 2015

EBTD 4103

NEW PRODUCT DEVELOPMENT

MATRICULATION NO. : 850919085881001 IDENTIFICATION NO. : 850919-08-5881 TELEPHONE NO. : 012-278 1322 E-MAIL : mnoridham@oum.edu.my

LEARNING CENTRE : Shah Alam Learning Centre

TABLE OF CONTENTS PAGE NUMBER

1. INTRODUCTION OF THE SELECTED COMPANY ................... 2

2. LITERATURE REVIEW ON THE VARIOUS STAGES

IN A PRODUCT LIFE CYCLE …………………………………………………......... 3

3. ANALYSIS OF THE SELECTED PRODUCT

ACCORDING TO THE STAGES IN THE PRODUCT

LIFE CYCLE .......................................................................................... 5

4. RECOMMENDATIONS TO THE COMPANY

ON HOW THE COMPETITIVENESS OF THE

SELECTED PRODUCT CAN BE IMPROVED ................................. 8

5. CONCLUSION ......................................................................................... 8

6. REFERENCES ......................................................................................... 9

1. INTRODUCTION OF THE SELECTED COMPANY

1. The Nestlé company history

The history begins back in 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company.

In Vevey, Switzerland, our founder Henri Nestlé, a German pharmacist, launched his Farine lactée, a combination of cow’s milk, wheat flour and sugar, saving the life of a neighbor’s child. Nutrition has been the cornerstone of our company ever since.

“Henri Nestlé, himself an immigrant from Germany, was instrumental in turning his Company towards international expansion from the very start. We owe more than our name, our logo and our first infant-food product to our founder. Henri Nestlé embodied many…...

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