New Strategy - Ica

In: Other Topics

Submitted By ikardum000
Words 5527
Pages 23
FINAL REPORT Ivana Kardum

PART 1

New strategy-ICA It was essential to define the main features of our interest in the master which represents specialisation of individual capabilities and acquisition and development of new strategies to be implemented in any initiative related to creation of added value to a specific territory. This Master was designed in order to create a network of Euro Mediterranean cooperation represented by experts of different nationalities and entrepreneurial, scientific, cultural and artistic specialization. Moreover it was essential to develop strategies of evaluation and promotion of systems of production whose high quality derives from cooperation and integration of processes between systems of enterprise, culture and art, artistic world and local community, competences and traditions and values represented in the territory by cultural, historical and ambient heritage. At the very beginning of the master we were introduced with the theme of industrial districts and their importance. But we went further because we wanted to create cultural interventions for greater social, cultural and artistic satisfaction. In this sense Sansepolcro represents a natural ambient for such interventions being the part of the southern Tuscany which has rich cultural heritage but not completely evaluated and promoted. The provinces of Siena, Arezzo and Grosseto represent the territory of such interventions. Systems of interaction in a specific region are of vital importance and new management of small and medium enterprises and evaluation of activities of local craftsman production can be utilized as new tools of promotion of a territory. We are here to realize this new strategy. We often say that we live nowadays in a global village. With all the possibilities that new technology provides, what is more significant is to avoid a uniform…...

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