In: Business and Management

Submitted By raxo
Words 3425
Pages 14
1. Product Choice

2. Introuction

Nokia Corporation is a Finnishmultinational communications and information technology corporation headquartered inKeilaniemi, Espoo, Finland.[4] Its principal products are mobile telephones and portable IT devices. It also offers Internet services including applications, games, music, media andmessaging through its Ovi platform, and free-of-charge digital map information andnavigation services through its wholly owned subsidiary Navteq.[5] Nokia has a joint venture with Siemens, Nokia Siemens Networks, which provides telecommunications networkequipment and services.[6]

Nokia has around 105,000 employees across 120 countries, sales in more than 150 countries and annual revenues of around €38 billion.[1] As of 2012 it is the world's second-largest mobile phone maker by unit sales (after Samsung), with a global market share of 22.5% in the first quarter.[7] Nokia is a public limited-liability company listed on theHelsinki Stock Exchange and New York Stock Exchange.[8] It is the world's 143rd-largest company measured by 2011 revenues according to the Fortune Global 500.[9]

Nokia was the world's largest vendor of mobile phones from 1998 to 2012.[7] However, over the past five years it has suffered declining market share as a result of the growing use of smartphones from other vendors, principally the Apple iPhone and devices running onGoogle's Android operating system. As a result, its share price has fallen from a high of US$40 in 2007 to under US$3 in 2012.[10][11] Since February 2011, Nokia has had a strategic partnership with Microsoft, as part of which all Nokia smartphones will incorporate Microsoft's Windows Phone operating system (replacing Symbian). Nokia unveiled its first Windows Phone handsets, the Lumia 710 and 800, in October 2011.[12]


[edit]1865 to 1967

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